Buray Brand Affinity ranks highest Koton at 90.98% . Very Strong. Score DMDB 59.96% | Fanbase 52.39%

Buray — pop artist from TR.

Buray, a Cypriot musician from a musical background, holds a Bachelor's degree in Classical Music Composition and a Master's degree in Sound Engineering and…

Buray

Recognizable

Country: TR | Gender: male | Artist ID: 11e81bbd-e9c5-928c-9a2b-a0369fe50396

Find Artist

Genres

poppopturkish popturkish trap popelectronicturkish deep house

Influential: 59.96% Fanbase: 52.39% Trending: 63.75%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Koton • 90.98% • Very Strong

As of 2025-09-09

1,209,046

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.96% | Fanbase 52.39% | Trending 63.75% | CAREER STAGE: MAINSTREAM

Biography

Buray, a Cypriot musician from a musical background, holds a Bachelor's degree in Classical Music Composition and a Master's degree in Sound Engineering and Music Production from the UK. In 2015, he released his first Turkish Pop song with SMT, leading to multiple awards in Turkey. With 5 albums, 6 singles, and 19 music videos to his name, Buray has amassed over 3.1 billion views on his YouTube channel and over 538 million streams on Spotify. He is known for writing, producing, and performing his own music, as well as handling recording and mixing in his personal studio. Fluent in Turkish and English, Buray has lived in various countries, including Cyprus, the UK, Spain, and Australia.

Report Date: 2025-09-09

Buray commands interest from 25-34 & 18-24 audiences in TüRKIYE, IRAQ, IRAN. With a heavily female (73%) base, collaborations tied to style, access, or drops tend to land. Instagram delivers predictable visibility (12,590 avg likes per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Koton, Star TV, Ipekyol points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Buray score 1.04% — Moderate bucket.

Brand: KotonBrand: Star TVBrand: Ipekyol

Followers:1,209,046

Engagements:12,590

Rate:1.0%

Posts:313

Avg Likes:12,590

Avg Comments:212

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,209,046 · Engagements 12,590 · Rate 1.0% Posts 313 · Views 0 · Avg Likes 12,590 · Avg Comments 212 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 39% 35-44: 12% 13-17: 6%	Largest: 25-34 (41%); next: 18-24 (39%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	TüRKIYE (51%) IRAQ (4%) IRAN (3%) MOROCCO (3%) KAZAKHSTAN (3%)	Top regions: TüRKIYE (51%), IRAQ (4%), IRAN (3%)
Platform Engagement	Instagram: 12,590 avg likes/post	best engagement: Instagram 12,590 avg likes

Top Brand Affinities

Koton

Score: 90.98

Star TV

Score: 69.31

Ipekyol

Score: 66.71

Beymen

Score: 64.10

TV8

Score: 57.44

Vakko

Score: 53.37

Kanal D

Score: 52.58

Turkcell

Score: 50.60

TRT 1

Score: 39.66

Arzum

Score: 39.54

Show TV

Score: 36.73

Tchibo

Score: 35.51

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Koton		90.98
Star TV		69.31
Ipekyol		66.71
Beymen		64.10
TV8		57.44
Vakko		53.37
Kanal D		52.58
Turkcell		50.60
TRT 1		39.66
Arzum		39.54
Show TV		36.73
Tchibo		35.51
Turkish Airlines		31.57
LC Waikiki		27.81
Damat		26.89
Istikbal		21.16
Ozdilek		20.84
DeFacto		20.79
Galatasaray		18.65
Tofas		18.35
Fenerbahce		17.79
Besiktas		16.72
Trabzonspor		13.52
Daewoo		11.94
Nakd		11.41
Sarar		10.97
Zalando		9.76
OOTD Magazine		6.79
FOX		6.44
Vodafone		5.65
Fanta		5.29
Pull&Bear		4.51
Hilton		3.73
Nescafé		3.61
Kiko		3.52
UEFA		3.25
Coffeegram		3.14
Estee Lauder		3.09
Stradivarius		3.08
Make Up For Ever		2.71
Burger King		2.44
Versace		2.44
Philips		2.42
Faber-Castell		2.38
Bershka		2.29
Benefit Cosmetics		2.26
Oriflame		2.14
Tarte Cosmetics		2.09
L'Oréal Paris		1.96
FIFA		1.95