Bunga Citra Lestari Brand Affinity ranks highest Halo at 134.21% . Very Strong. Score DMDB 54.59% | Fanbase 51.16%

Bunga Citra Lestari — pop artist from ID.

Indonesian actress Bunga Citra Lestari, born on March 22, 1983, transitioned to pop music at the age of 23. Following her song for the film Dealova, she signed…

Bunga Citra Lestari

Established

Country: ID | Gender: female | Artist ID: 11e81bd2-d44a-af90-a130-a0369fe50396

Find Artist

Genres

poppopindonesian popmainstream popasian pop

Influential: 54.59% Fanbase: 51.16% Trending: 56.30%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Halo • 134.21% • Very Strong

As of 2025-09-09

746,285

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 54.59% | Fanbase 51.16% | Trending 56.30% | CAREER STAGE: MID_LEVEL

Biography

Indonesian actress Bunga Citra Lestari, born on March 22, 1983, transitioned to pop music at the age of 23. Following her song for the film Dealova, she signed with Aquarius Records and released her debut solo album, Cinta Pertama, in 2006, coinciding with a film in which she starred.

Report Date: 2025-09-09

Bunga Citra Lestari reaches 18-24 & 25-34 audiences concentrated in INDONESIA, MALAYSIA, TIMOR-LESTE. The demographic tilt is heavily female (58%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 912,750 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to Halo, Maxis, Knorr suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bunga Citra Lestari score 6.95% — Very Strong bucket.

Brand: HaloBrand: MaxisBrand: Knorr

Followers:746,285

Engagements:51,886

Rate:7.0%

Posts:171

Avg Likes:49,202

Avg Comments:375

Avg Views:949,772

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 746,285 · Engagements 51,886 · Rate 7.0% Posts 171 · Views 949,772 · Avg Likes 49,202 · Avg Comments 375 · Avg Views 949,772	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 35% 13-17: 10% 35-44: 6%	Largest: 18-24 (48%); next: 25-34 (35%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	INDONESIA (92%) MALAYSIA (3%) TIMOR-LESTE (1%) UNITED STATES (1%) SINGAPORE (1%)	Top regions: INDONESIA (92%), MALAYSIA (3%), TIMOR-LESTE (1%)
Platform Engagement	Instagram: 5,677 avg likes/post · Tiktok: 912,750 avg views/post · Youtube: 37,022 avg views/post	Best reach: Tiktok 912,750 avg views; best engagement: Tiktok 43,300 avg likes

Top Brand Affinities

Halo

Score: 134.21

Maxis

Score: 34.11

Knorr

Score: 33.17

Groupon

Score: 26.98

Pfizer

Score: 26.23

Seagate

Score: 25.10

Fossil

Score: 23.06

Maybank

Score: 20.45

Diadora

Score: 20.43

Fred Perry

Score: 18.58

Unilever

Score: 17.53

Skechers

Score: 15.03

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Top Brand Affinities

Brand	Category	Score
Halo		134.21
Maxis		34.11
Knorr		33.17
Groupon		26.98
Pfizer		26.23
Seagate		25.10
Fossil		23.06
Maybank		20.45
Diadora		20.43
Fred Perry		18.58
Unilever		17.53
Skechers		15.03
Quaker Foods and Snacks		15.00
AirAsia		14.20
Nescafé		13.63
Pampers		13.60
Yakult		10.93
Carlsberg		10.30
Petronas		10.16
Alibaba		10.05
Oriflame		9.84
Preloved		8.53
Philips		7.84
Shake Shack		7.37
Amway		6.72
Nespresso		6.70
Billabong		6.42
Bajaj		6.42
Kate Spade		6.37
LG Group		6.04
Nestlé		5.46
NARS Cosmetics		5.14
Marc Jacobs		4.84
Tupperware Brands		4.71
UNIQLO		4.24
Topshop		4.18
Tesco		3.95
Carrefour		3.67
Nokia		3.61
LEGOLAND		3.38
Budweiser		3.19
ASICS		2.96
Bershka		2.64
KFC		2.57
Cadillac		2.38
Urban Decay Cosmetics		2.20
Huawei		2.15
Fujifilm		2.10
New Balance		2.06
Polo Ralph Lauren		2.04