Buju Banton
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
2,776,940
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-07 18:46:16 UTC
Genres
Biography
Growing up in a large family in a Kingston slum, Banton started his music career as a teenager, gaining recognition for hits like "Love Mi Browning" and "Boom Bye Bye." His albums, including The Voice of Jamaica and 'Til Shiloh, garnered critical acclaim for their fusion of dancehall and roots reggae elements. Banton's later works, such as Unchained Spirit and Rasta Got Soul, displayed his versatility and crossover appeal, while his own label, Gargamel Music, allowed him to maintain artistic independence. Despite legal issues, Banton continued to release music, leaving a lasting impact on the reggae scene.
Buju Banton draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, CAMBODIA, INDONESIA. The skew is heavily male (62%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 29,300 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Mixcloud, Jetblue Airways, Hennessy makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,776,940 · Engagements 12,988 · Rate 0.5% Posts 925 · Views 47,221 · Avg Likes 12,626 · Avg Comments 402 · Avg Views 47,221 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 18-24: 33% 35-44: 14% 45-64: 3% |
Largest: 25-34 (47%); next: 18-24 (33%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
UNITED STATES (37%) CAMBODIA (23%) INDONESIA (11%) JAMAICA (10%) PHILIPPINES (7%) |
Top regions: UNITED STATES (37%), CAMBODIA (23%), INDONESIA (11%) |
| Platform Engagement | Instagram: 9,305 avg likes/post · Tiktok: 29,300 avg views/post · Youtube: 17,921 avg views/post | Best reach: Tiktok 29,300 avg views; best engagement: Instagram 9,305 avg likes |
Top Brand Affinities
Mixcloud
Jetblue Airways
Hennessy
Pioneer
Clarks
Amazon Music
Margaritaville
Pro Tools
iHeartRadio Music Awards
American Airlines
Fenty beauty
Steve Madden
| Brand | Category | Score |
|---|---|---|
| Mixcloud | Entertainment & Media | 18.47 |
| Jetblue Airways | Travel & Hospitality | 14.44 |
| Hennessy | Alcoholic Beverages | 11.80 |
| Pioneer | Audio & Music Gear | 9.14 |
| Clarks | Footwear | 8.71 |
| Amazon Music | Entertainment & Media | 8.16 |
| Margaritaville | Apparel & Fashion | 7.71 |
| Pro Tools | Tools, DIY & Garden | 7.62 |
| iHeartRadio Music Awards | Entertainment | 7.58 |
| American Airlines | Travel & Hospitality | 6.29 |
| Fenty beauty | Beauty & Personal Care | 5.22 |
| Steve Madden | Apparel & Fashion | 5.09 |
| SoundCloud | Entertainment & Media | 4.96 |
| CNN | Entertainment & Media | 4.77 |
| FashionNova | Apparel & Fashion | 4.37 |
| Coach | Accessories (Bags, Eyewear, Etc.) | 4.08 |
| Bacardi | Alcoholic Beverages | 3.95 |
| ESPN | Entertainment | 3.72 |
| Beats Electronics | Audio & Music Gear | 3.55 |
| Timberland | Apparel & Fashion | 3.53 |
| Christian Louboutin | Apparel & Fashion | 3.46 |
| Sneakerhead | Footwear | 3.42 |
| Fendi | Luxury & Designer | 3.10 |
| NBC | Entertainment & Media | 2.98 |
| NBA | Sports & Outdoors | 2.91 |
| Spotify Music | Entertainment & Media | 2.82 |
| Barber Shop Connect | Beauty & Personal Care | 2.77 |
| NFL | Sports & Outdoors | 2.75 |
| MTV | Entertainment | 2.67 |
| Los Angeles Lakers | Sports & Outdoors | 2.64 |
| ASOS | Apparel & Fashion | 2.51 |
| TOM FORD | Luxury & Designer | 2.51 |
| Versace | Apparel & Fashion | 2.43 |
| Kodak | Cameras & Photography | 2.35 |
| The Olympic Games | Sports & Outdoors | 2.35 |
| Moschino | Apparel & Fashion | 2.27 |
| Nickelodeon | Entertainment | 2.04 |
| Dr. Martens | Apparel & Fashion | 1.97 |
| Paramount Pictures | Entertainment & Media | 1.95 |
| Bugatti | Automotive | 1.84 |
| Cadillac | Automotive | 1.84 |
| Polo Ralph Lauren | Apparel & Fashion | 1.82 |
| Target | Apparel | 1.82 |
| Guinness | Alcoholic Beverages | 1.78 |
| The North Face | Apparel & Fashion | 1.78 |
| Maserati | Automotive | 1.76 |
| FOREX | Finance, Banking & Insurance | 1.71 |
| Walmart | E-commerce & Marketplaces | 1.71 |
| New Balance | Footwear | 1.67 |
| Warner Bros | Entertainment | 1.64 |
Official Profiles
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LoginArtist: Buju Banton
The map shows every radio station that aired Buju Banton today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 08:27:14 | Driver | Kemet | Nottingham, GB | 4 |
| 2025-08-21 08:15:05 | Dancehall: Buju Banton | Radio Cardiff | Cardiff, GB | 10 |
| 2025-08-21 08:12:37 | Who Say Man Nuh Cry | Radio Cardiff | Cardiff, GB | 112 |
| 2025-08-21 06:16:30 | Buju Movin' | The Joint | Washington, D.C., US | 245 |
| 2025-08-21 06:03:50 | Good Times | NRJ GUYANE | Cayenne, GF | 254 |
| 2025-08-21 04:27:13 | Untold Stories | Radio Galere | Marseille, FR | 268 |
| 2025-08-21 04:07:46 | Hush Baby Hush | The Joint | Washington, D.C., US | 260 |
| 2025-08-21 03:55:15 | Who Say Man Nuh Cry | KNON | Dallas, US | 90 |
| 2025-08-21 02:09:36 | Driver | The Joint | Washington, D.C., US | 171 |
| 2025-08-21 01:08:05 | Party Girls (feat. Buju Banton) | Ujima 98 FM | Bristol, GB | 228 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
