Budah

Budah

Country: BR | Gender: female

Influential: 49.97% Fanbase: 21.63% Trending: 64.14%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 56.25% • Very Strong

As of 2025-09-08

709,668

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 18:53:05 UTC

Genres

r&b, funk & soulr&b brasileirocontemporary r&bhip-hop & raphip-hop/rapbrazilian hip hoprap capixabalatinmusica capixaba

Scores

Score: DMDB 50.00% | Fanbase 21.60% | Trending 64.10% | CAREER STAGE: MID_LEVEL

Biography

Composer and rapper Brendha Rangel, also known as Budah, is known for her impactful and engaging lyrics that often explore themes of romance and everyday situations, infused with R&B influences. Throughout her career, Budah has graced the stages of major festivals across the country, from north to south, including Rock The Mountain, João Rock, Bekoo das Pretas, and CENA FESTIVAL, among others. She has collaborated with prominent figures in the Brazilian rap scene such as Djonga, Projota, Yunk Vino, Vulgo FK, MC Cabelinho, Cynthia Luz, and is currently part of Universal Music Brasil's roster.
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Budah Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Budah resonates with 18-24 & 25-34 audiences and sustains presence in BRAZIL, PORTUGAL, UNITED STATES. The demographic is heavily female (58%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 18,500 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with OSGEMEOS, Lojas Renner, ChilliBeans maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Budah score 2.25%Strong bucket.
Brand: OSGEMEOSBrand: Lojas RennerBrand: ChilliBeans
Followers:709,668
Engagements:15,936
Rate:2.2%
Posts:1,147
Views:20,944
Avg Likes:15,780
Avg Comments:193
Avg Views:20,944

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 709,668 · Engagements 15,936 · Rate 2.2%
Posts 1,147 · Views 20,944 · Avg Likes 15,780 · Avg Comments 193 · Avg Views 20,944
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 62%
25-34: 27%
13-17: 8%
35-44: 2%
Largest: 18-24 (62%); next: 25-34 (27%)
Gender Split Female: 58%
Male: 42%
Non-binary/Other: 0%
Skews female (58%)
Top Countries BRAZIL (94%)
PORTUGAL (2%)
UNITED STATES (1%)
ANGOLA (1%)
SOUTH AFRICA (1%)
Top regions: BRAZIL (94%), PORTUGAL (2%), UNITED STATES (1%)
Platform Engagement Instagram: 13,381 avg likes/post · Tiktok: 18,500 avg views/post · Youtube: 2,444 avg views/post Best reach: Tiktok 18,500 avg views; best engagement: Instagram 13,381 avg likes

Top Brand Affinities

OSGEMEOS
Score: 56.25
Lojas Renner
Score: 29.87
ChilliBeans
Score: 24.88
Riachuelo
Score: 15.39
Lollapalooza
Score: 12.73
Itaipava
Score: 11.86
Boticario
Score: 10.85
Moda Praia
Score: 7.62
Banco Bradesco
Score: 7.33
Xerox
Score: 6.47
Amstel
Score: 6.11
Budweiser
Score: 3.81
Brand Category Score
OSGEMEOS 56.25
Lojas Renner 29.87
ChilliBeans 24.88
Riachuelo 15.39
Lollapalooza 12.73
Itaipava 11.86
Boticario 10.85
Moda Praia 7.62
Banco Bradesco 7.33
Xerox 6.47
Amstel 6.11
Budweiser 3.81
Spotify Music 3.66
shein 3.65
Pfizer 3.59
Avon 3.31
SheInside 3.29
Heineken 2.94
Lacoste 2.64
Oakley 2.38
SoundCloud 1.97
Fenty beauty 1.73
Sneakerhead 1.70
Beats Electronics 1.58
New Balance 1.48
L'Oréal Paris 1.42
Mitsubishi 1.38
Nike 1.34
Sephora 1.29
DC Entertainment 1.24
Vogue 1.13
Coca-Cola 1.11
Guess 1.05
Calvin Klein 1.01
Adidas 1.00
Pandora 1.00
Netflix 0.97
Converse 0.96
Polaroid 0.92
Pepsi 0.89
MAC Cosmetics 0.85
Puma 0.83
Red Bull 0.81
NBA 0.74
Universal 0.74
Prada 0.73
Louis Vuitton 0.68
Vans 0.59
musical.ly 0.58
Christian Dior 0.57

Official Profiles

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Artist: Budah

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-02)

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