BTS Brand Affinity ranks highest iHeartRadio Music Awards at 10.08% . Very Strong. Score DMDB 78.69% | Fanbase 96.43%

BTS — pop artist from KR.

BTS, also known as Bangtan Boys, is a South Korean boy band formed by producer Bang Si Hyuk. The septet includes members RM, Jin, Suga, J-Hope, Jimin, V, and…

Genres

popk-popkorean popk-pop boy grouppopasian popr&b, funk & soulkorean r&bhip-hop & rapalternative hip hopkorean old school hip hop

Scores

Score: DMDB 78.69% | Fanbase 96.43% | Trending 69.83% | CAREER STAGE: SUPERSTAR

Biography

BTS, also known as Bangtan Boys, is a South Korean boy band formed by producer Bang Si Hyuk. The septet includes members RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook. Known for their blend of dance-pop and hip-hop, BTS gained a global following with their introspective lyrics. Their third full-length album, Love Yourself: Tear, made history by becoming the first K-pop album to top the Billboard 200 chart in the U.S.

Since their debut in 2013 with the "School Trilogy" series, BTS has broken numerous records in the music industry. Their success continued with albums like Wings and Love Yourself: Her, leading to sold-out international tours and accolades such as the Top Social Artist Award at the Billboard Music Awards. With their chart-topping albums Love Yourself: Tear and Love Yourself: Answer, BTS solidified their status as one of the most successful K-pop acts worldwide.

Report Date: 2025-09-09

BTS resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, INDIA, BRAZIL. With a heavily female (72%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (2,300,000 avg views per post); Instagram is where fans co-sign. Affinity adjacency to iHeartRadio Music Awards, Innisfree, Snoopy And The Peanuts Gang makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist BTS score 0.84% — Low bucket.

Brand: iHeartRadio Music AwardsBrand: InnisfreeBrand: Snoopy And The Peanuts Gang

Followers:232,398,423

Engagements:1,953,793

Rate:0.8%

Posts:4,985

Avg Likes:1,895,302

Avg Comments:22,120

Avg Views:2,847,502

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 232,398,423 · Engagements 1,953,793 · Rate 0.8% Posts 4,985 · Views 2,847,502 · Avg Likes 1,895,302 · Avg Comments 22,120 · Avg Views 2,847,502	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 22% 13-17: 13% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (22%)
Gender Split	Female: 72% Male: 28% Non-binary/Other: 0%	Skews female (72%)
Top Countries	UNITED STATES (11%) INDIA (11%) BRAZIL (9%) INDONESIA (9%) PHILIPPINES (8%)	Top regions: UNITED STATES (11%), INDIA (11%), BRAZIL (9%)
Platform Engagement	Instagram: 1,303,979 avg likes/post · Tiktok: 2,300,000 avg views/post · Youtube: 547,502 avg views/post	Best reach: Tiktok 2,300,000 avg views; best engagement: Instagram 1,303,979 avg likes

Top Brand Affinities

iHeartRadio Music Awards

Score: 10.08

Innisfree

Score: 5.79

Snoopy And The Peanuts Gang

Score: 5.16

Jollibee

Score: 3.93

Tiffany

Score: 3.51

Lollapalooza

Score: 2.87

UNIQLO

Score: 2.61

ASOS

Score: 2.54

Paramount Pictures

Score: 2.34

Coachella

Score: 2.07

IKEA

Score: 2.05

Pandora

Score: 1.87

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Top Brand Affinities

Brand	Category	Score
iHeartRadio Music Awards		10.08
Innisfree		5.79
Snoopy And The Peanuts Gang		5.16
Jollibee		3.93
Tiffany		3.51
Lollapalooza		2.87
UNIQLO		2.61
ASOS		2.54
Paramount Pictures		2.34
Coachella		2.07
IKEA		2.05
Pandora		1.87
CBS		1.84
League of Legends		1.70
BBC		1.59
CBS Television Studios		1.56
Polaroid		1.54
H&M		1.54
Costco		1.45
musical.ly		1.43
Forever 21		1.38
Pixar		1.37
Yves Saint Laurent		1.33
Starbucks		1.27
Converse		1.22
shein		1.21
OREO		1.18
SheInside		1.14
McDonald's		1.04
Vogue		0.98
NYX Cosmetics		0.97
Walt Disney		0.96
Maybelline		0.95
Gucci		0.94
Coca-Cola		0.93
Vans		0.89
SoundCloud		0.86
Pokemon		0.86
Lego		0.83
Activision Blizzard		0.81
Spotify Music		0.80
Puma		0.78
Chanel		0.73
HBO		0.68
Marvel Entertainment		0.62
Tiffany & Co		0.62
Netflix		0.58
Christian Dior		0.57
Adidas		0.55
Star Wars		0.55