Brymo

Brymo

Country: NG | Gender: male

Influential: 60.05% Fanbase: 51.62% Trending: 64.27%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 27.50% • Very Strong

As of 2025-08-15

219,369

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

Updated 2025-10-03 20:41:17 UTC

Genres

popafro dancehallafropopnigerian pophip-hop & rapnigerian hip hopafricanazontobeatsazontoalte

Scores

Score: DMDB 60.10% | Fanbase 51.60% | Trending 64.30% | CAREER STAGE: MAINSTREAM

Biography

Nigerian musician Brymo, known for his eclectic fusion of Jazz, Afrobeat, Rock, and African folk, began his independent career with the single "Down" in 2013, coinciding with Nigeria's Independence Day and his father's birthday. His albums "Merchants, Dealers & Slaves" and "Tabula Rasa" received critical acclaim, with the latter being hailed as "Album of The Year" and Brymo winning Africa's "Songwriter of The Year" in 2014. Brymo's international album "Trance" was released in the U.S., featuring tracks from his previous works. His subsequent albums, including "Klĭtôrĭs" in 2016 and "Oṣó" in 2018, have been well-received globally, showcasing his unique musical style.

Brymo, a versatile Nigerian artist blending various genres to create his signature sound, gained recognition for his innovative approach to music with albums like "Tabula Rasa" and "Oṣó." Awarded as Africa's "Songwriter of The Year," Brymo's international release "Trance" further solidified his position as a standout artist in the music industry. With his fifth studio album "Klĭtôrĭs" and the subsequent release of "Oṣó," Brymo continues to captivate audiences worldwide with his distinct blend of Jazz, Afrobeat, Rock, and African folk influences, showcasing his talent as a singer, composer, and performer with each new project.
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Brymo Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Brymo reliably reaches 25-34 & 35-44 audiences in NIGERIA, UNITED STATES, GHANA. The base is heavily male (72%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Instagram (587 avg likes per post); Instagram layers on depth and replies. The audience sits near Airtel, A.P.C., CNN, making Merchandise (apparel, accessories), Exclusive album releases, Virtual concert tickets a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Brymo score 0.27%Low bucket.
Brand: AirtelBrand: A.P.C.Brand: CNN Product: Merchandise (apparel, accessories)Product: Exclusive album releasesProduct: Virtual concert tickets
Followers:219,369
Engagements:587
Rate:0.3%
Posts:2,579
Views:0
Avg Likes:587
Avg Comments:30
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 219,369 · Engagements 587 · Rate 0.3%
Posts 2,579 · Views 0 · Avg Likes 587 · Avg Comments 30 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 61%
35-44: 20%
18-24: 15%
45-64: 3%
Largest: 25-34 (61%); next: 35-44 (20%)
Gender Split Female: 28%
Male: 72%
Non-binary/Other: 0%
Skews male (72%)
Top Countries NIGERIA (78%)
UNITED STATES (5%)
GHANA (3%)
UNITED KINGDOM (3%)
UNITED ARAB EMIRATES (1%)
Top regions: NIGERIA (78%), UNITED STATES (5%), GHANA (3%)
Platform Engagement Instagram: 587 avg likes/post best engagement: Instagram 587 avg likes

Top Brand Affinities

Airtel
Telecom & Internet Services
Score: 27.50
A.P.C.
Apparel & Fashion
Score: 18.66
CNN
Entertainment & Media
Score: 15.97
Hennessy
Alcoholic Beverages
Score: 8.09
T.G.I. Friday's
Restaurants & Food Service
Score: 7.37
MTV
Entertainment
Score: 5.59
BBC
Apparel & Fashion
Score: 4.63
SoundCloud
Entertainment & Media
Score: 3.51
FOREX
Finance, Banking & Insurance
Score: 3.49
Comedy Central
Entertainment & Media
Score: 3.44
FashionNova
Apparel & Fashion
Score: 3.28
musical.ly
Entertainment & Media
Score: 2.98

Recommendations

Products & Services
  • Merchandise (apparel, accessories)
  • Exclusive album releases
  • Virtual concert tickets
  • Music streaming subscriptions
  • Collaborative playlists
  • Vinyl records of popular albums
  • Music production workshops
  • Brand partnerships for promotional events
Marketing Angles
  • Highlight Brymo's unique genre fusion
  • Leverage his award-winning status
  • Focus on storytelling in music
  • Engage with fans through social media challenges
  • Promote international collaborations
  • Utilize nostalgia marketing with classic hits
Content Themes
  • Behind-the-scenes of music creation
  • Cultural influences in his music
  • Fan stories and testimonials
  • Live performance highlights
  • Music and mental health discussions
  • Exploration of Afrobeat history
Partnership Brands
  • Airtel
  • Hennessy
  • MTV
  • SoundCloud
  • Pepsi
  • Guinness
  • Spotify Music
  • Comedy Central
  • BBC
  • Amazon
  • Netflix
  • Zara
  • Fenty beauty
  • Nike
  • Adidas
  • H&M
  • Balenciaga
  • Mercedes-Benz
  • Coca-Cola
  • Adobe
  • Google
Brand Category Score
Airtel Telecom & Internet Services 27.50
A.P.C. Apparel & Fashion 18.66
CNN Entertainment & Media 15.97
Hennessy Alcoholic Beverages 8.09
T.G.I. Friday's Restaurants & Food Service 7.37
MTV Entertainment 5.59
BBC Apparel & Fashion 4.63
SoundCloud Entertainment & Media 3.51
FOREX Finance, Banking & Insurance 3.49
Comedy Central Entertainment & Media 3.44
FashionNova Apparel & Fashion 3.28
musical.ly Entertainment & Media 2.98
Monster Beverage Beverages 2.96
Pepsi Beverages 2.79
Nokia Mobile Phones & Accessories 2.70
Beats Electronics Audio & Music Gear 2.50
Guinness Alcoholic Beverages 2.44
ASOS Apparel & Fashion 2.42
NBC Entertainment & Media 2.39
Paramount Pictures Entertainment & Media 2.29
Spotify Music Entertainment & Media 2.26
Versace Apparel & Fashion 2.09
Balenciaga Apparel & Fashion 2.06
Timberland Apparel & Fashion 2.04
Vogue Other 2.02
Microsoft Technology 2.00
H&M Apparel & Fashion 1.98
Fendi Luxury & Designer 1.87
Lexus Automotive 1.78
Fenty beauty Beauty & Personal Care 1.66
Gucci Luxury & Designer 1.65
Bugatti Automotive 1.61
Rolex Jewelry & Watches 1.60
Adobe Software, Apps & SaaS 1.47
FIFA Gaming & Esports (Software/Titles) 1.38
Burberry Apparel & Fashion 1.34
Louis Vuitton Luxury & Designer 1.28
Coca-Cola Beverages 1.24
Bentley Automotive 1.22
The Olympic Games Sports & Outdoors 1.14
Mercedes-Benz Automotive 1.07
Amazon E-commerce & Marketplaces 1.07
Heineken Alcoholic Beverages 1.05
Google Technology 1.04
NBA Sports & Outdoors 0.99
Toyota Automotive 0.96
Samsung Group Consumer Electronics 0.94
Netflix Entertainment & Media 0.93
HBO Entertainment & Media 0.92
Zara Apparel & Fashion 0.92

Official Profiles

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Artist: Brymo

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Brymo today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-23)

Total: 54,664,841

PLATFORM TOTAL %
Audiomack Audiomack 54,359,923 99.44%
Spotify Spotify 295,918 0.54%
Last.fm Last.fm 9,000 0.02%
Anghami Anghami 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 01:16:00 Ara Naija FM 102.7 Lagos, NG 238

Popularity (2025-10-02)

Platform%
No data.