Brown Joel
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
855,356
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-10-07 18:48:26 UTC
Genres
Biography
Brown Joel cuts through with 18-24 & 25-34 audiences and consistency across NIGERIA, UNITED STATES, KENYA. A heavily male (68%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 18,150 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Warner Music, Airtel, A.P.C., mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 855,356 · Engagements 4,243 · Rate 0.5% Posts 689 · Views 19,191 · Avg Likes 4,001 · Avg Comments 138 · Avg Views 19,191 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 50% 25-34: 42% 35-44: 4% 13-17: 3% |
Largest: 18-24 (50%); next: 25-34 (42%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
NIGERIA (25%) UNITED STATES (25%) KENYA (9%) FRANCE (9%) CONGO - KINSHASA (8%) |
Top regions: NIGERIA (25%), UNITED STATES (25%), KENYA (9%) |
| Platform Engagement | Instagram: 1,260 avg likes/post · Tiktok: 18,150 avg views/post · Youtube: 1,041 avg views/post | Best reach: Tiktok 18,150 avg views; best engagement: Tiktok 2,687 avg likes |
Top Brand Affinities
Warner Music
Airtel
A.P.C.
Amazon Music
Hennessy
CNN
MTV
FOREX
SoundCloud
Beats Electronics
boohoo
FashionNova
| Brand | Category | Score |
|---|---|---|
| Warner Music | 31.04 | |
| Airtel | 13.18 | |
| A.P.C. | 12.00 | |
| Amazon Music | 10.81 | |
| Hennessy | 10.63 | |
| CNN | 10.23 | |
| MTV | 9.38 | |
| FOREX | 8.87 | |
| SoundCloud | 6.74 | |
| Beats Electronics | 6.36 | |
| boohoo | 6.21 | |
| FashionNova | 5.87 | |
| BBC | 4.75 | |
| Fendi | 4.63 | |
| Monster Beverage | 4.57 | |
| Timberland | 4.14 | |
| musical.ly | 3.75 | |
| Spotify Music | 3.72 | |
| Versace | 3.36 | |
| Pepsi | 3.32 | |
| Kodak | 3.29 | |
| Vogue | 3.19 | |
| BALMAIN | 3.04 | |
| Balenciaga | 2.95 | |
| ASOS | 2.83 | |
| Gucci | 2.80 | |
| Christian Louboutin | 2.46 | |
| GIVENCHY | 2.28 | |
| Paramount Pictures | 2.20 | |
| Rolex | 2.07 | |
| Dolce & Gabbana | 1.94 | |
| Bugatti | 1.93 | |
| Lexus | 1.82 | |
| Burberry | 1.82 | |
| Louis Vuitton | 1.65 | |
| shein | 1.62 | |
| Puma | 1.61 | |
| Fenty beauty | 1.59 | |
| Prada | 1.53 | |
| Christian Dior | 1.52 | |
| Paypal | 1.51 | |
| Mercedes-Benz | 1.42 | |
| SheInside | 1.37 | |
| Nike | 1.37 | |
| Guinness | 1.36 | |
| Reebok | 1.34 | |
| Adobe | 1.30 | |
| Sony | 1.26 | |
| Zara | 1.23 | |
| Cartier | 1.21 |
Official Profiles
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LoginArtist: Brown Joel
The map shows every radio station that aired Brown Joel today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 06:33:56 | Constantly | UFM (Ultima Radio) | Lagos, NG | 189 |
| 2025-08-21 05:35:13 | K.O.K. | Radio Gilli 106.5FM | Dubai, AE | 15 |
| 2025-08-21 05:35:10 | K.O.K. | Cool FM | Lagos, NG | 16 |
| 2025-08-21 02:47:50 | Ogechi (feat. Davido) [Remix] | Soundcity FM Lagos | Lagos, NG | 189 |
| 2025-08-21 02:09:54 | Que Sera | Soundcity FM Lagos | Lagos, NG | 138 |
| 2025-08-21 01:19:16 | Must | City FM | Ikeja, NG | 130 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
