Brooklyn Duo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
1,634,773
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-10-08 03:58:27 UTC
Genres
Biography
Comprising married couple Marnie and Patrick Laird, both accomplished musicians with backgrounds from Juilliard and Eastman schools of music, Brooklyn Duo embarked on their musical journey by recording covers of popular songs such as Shakira's “Empire” and John Legend's “All of Me.” Encouraged by positive feedback and support from artists like Shakira, they have since released over 100 videos on their YouTube channel and 10 albums of covers that span a diverse range of artists and genres.
Brooklyn Duo performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, PHILIPPINES. Audience composition is male-leaning (54%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 106,472 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward Pacific Northwest Wonderland, HomeGoods, The Home Depot, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Brooklyn Duo is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,634,773 · Engagements 4,926 · Rate 0.3% Posts 721 · Views 108,840 · Avg Likes 4,726 · Avg Comments 159 · Avg Views 108,840 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 35% 35-44: 10% 45-64: 6% |
Largest: 18-24 (44%); next: 25-34 (35%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
UNITED STATES (20%) BRAZIL (19%) PHILIPPINES (4%) MEXICO (3%) CANADA (3%) |
Top regions: UNITED STATES (20%), BRAZIL (19%), PHILIPPINES (4%) |
| Platform Engagement | Instagram: 819 avg likes/post · Youtube: 106,472 avg views/post | Best reach: Youtube 106,472 avg views; best engagement: Youtube 3,724 avg likes |
Top Brand Affinities
Pacific Northwest Wonderland
HomeGoods
The Home Depot
Summit Entertainment
Oculus
Lululemon Athletica
Target
Paramount Pictures
Costco
Martini
Faber-Castell
NBC
| Brand | Category | Score |
|---|---|---|
| Pacific Northwest Wonderland | 6.74 | |
| HomeGoods | 5.58 | |
| The Home Depot | 5.43 | |
| Summit Entertainment | 5.43 | |
| Oculus | 3.72 | |
| Lululemon Athletica | 3.42 | |
| Target | 3.00 | |
| Paramount Pictures | 2.85 | |
| Costco | 2.61 | |
| Martini | 2.58 | |
| Faber-Castell | 2.50 | |
| NBC | 2.49 | |
| Showtime | 2.47 | |
| Garnier | 2.34 | |
| HBO | 2.28 | |
| musical.ly | 2.24 | |
| Boeing | 1.98 | |
| Aperol | 1.90 | |
| Pixar | 1.90 | |
| Bellagio | 1.83 | |
| Yamaha | 1.78 | |
| Polaroid | 1.66 | |
| Etsy | 1.63 | |
| Star Wars | 1.53 | |
| Lush | 1.47 | |
| Spotify Music | 1.46 | |
| Coachella | 1.43 | |
| Starbucks | 1.41 | |
| DC Entertainment | 1.38 | |
| Chrysler | 1.37 | |
| Walt Disney | 1.36 | |
| Lego | 1.35 | |
| Oakley | 1.33 | |
| National Geographic | 1.32 | |
| Cadillac | 1.29 | |
| BBC | 1.29 | |
| Chipotle Mexican Grill | 1.25 | |
| Canon | 1.23 | |
| Guinness | 1.23 | |
| Fujifilm | 1.20 | |
| Netflix | 1.18 | |
| Suzuki | 1.18 | |
| Beats Electronics | 1.18 | |
| Pandora | 1.16 | |
| NFL | 1.15 | |
| The Olympic Games | 1.12 | |
| Nintendo | 1.12 | |
| Nikon | 1.11 | |
| Coca-Cola | 1.08 | |
| Polo Ralph Lauren | 1.08 |
Official Profiles
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LoginArtist: Brooklyn Duo
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-08)
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| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-06)
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