Brooke Fraser
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
315,771
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 17:03:20 UTC
Genres
Scores
Biography
Born in Wellington in 1983, Brooke Ligertwood began her musical journey at a young age, eventually achieving chart-topping success with singles like "Something in the Water." Her versatile career spans from solo endeavors to collaborations with Hillsong Worship, earning her multiple awards and critical acclaim. With a discography that showcases her growth as an artist, Ligertwood continues to captivate audiences with her heartfelt music.
Brooke Fraser resonates most with 18-24 & 25-34 audiences and shows durable presence in BRAZIL, UNITED STATES, PHILIPPINES. With a heavily female (58%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (2,456 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Qantas, New Line Cinema, Kmart makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 315,771 · Engagements 1,827 · Rate 0.6% Posts 1,712 · Views 2,456 · Avg Likes 1,820 · Avg Comments 38 · Avg Views 2,456 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 40% 35-44: 10% 13-17: 4% |
Largest: 18-24 (42%); next: 25-34 (40%) |
| Gender Split |
Female: 58% Male: 42% Non-binary/Other: 0% |
Skews female (58%) |
| Top Countries |
BRAZIL (27%) UNITED STATES (15%) PHILIPPINES (8%) INDONESIA (5%) NEW ZEALAND (5%) |
Top regions: BRAZIL (27%), UNITED STATES (15%), PHILIPPINES (8%) |
| Platform Engagement | Instagram: 1,680 avg likes/post · Youtube: 2,456 avg views/post | Best reach: Youtube 2,456 avg views; best engagement: Instagram 1,680 avg likes |
Top Brand Affinities
Qantas
New Line Cinema
Kmart
Coach
Pantene
Free People
Chick-fil-A
Ableton
Anthropologie
Summit Entertainment
NORDSTROM
Jollibee
| Brand | Category | Score |
|---|---|---|
| Qantas | 9.42 | |
| New Line Cinema | 7.35 | |
| Kmart | 7.13 | |
| Coach | 6.45 | |
| Pantene | 6.36 | |
| Free People | 5.66 | |
| Chick-fil-A | 5.54 | |
| Ableton | 5.29 | |
| Anthropologie | 4.60 | |
| Summit Entertainment | 4.47 | |
| NORDSTROM | 3.81 | |
| Jollibee | 3.54 | |
| OLD NAVY | 3.50 | |
| Target | 3.47 | |
| NBC | 3.45 | |
| Babybump | 3.29 | |
| Spotify Music | 2.78 | |
| Sunnies Studios | 2.66 | |
| ASOS | 2.59 | |
| Urban Outfitters | 2.52 | |
| Lululemon Athletica | 2.48 | |
| Airbnb | 2.47 | |
| Kodak | 2.29 | |
| Forever 21 | 2.26 | |
| Cafecito | 2.22 | |
| Showtime | 2.21 | |
| Fujifilm | 2.14 | |
| Coachella | 2.09 | |
| Dr. Martens | 2.01 | |
| Costco | 1.95 | |
| A Game of Tones | 1.91 | |
| WWE | 1.88 | |
| Vogue | 1.73 | |
| The Olympic Games | 1.68 | |
| Paramount Pictures | 1.66 | |
| Sephora | 1.61 | |
| Walmart | 1.59 | |
| New Balance | 1.51 | |
| H&M | 1.51 | |
| Pixar | 1.44 | |
| Chrysler | 1.43 | |
| Levi's | 1.39 | |
| Starbucks | 1.37 | |
| Netflix | 1.36 | |
| shein | 1.34 | |
| Walt Disney | 1.34 | |
| Snapseed | 1.34 | |
| McDonald's | 1.33 | |
| Polaroid | 1.31 | |
| Converse | 1.31 |
Official Profiles
Login to view Contact
LoginArtist: Brooke Fraser
The map shows every radio station that aired Brooke Fraser today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 08:35:02 | Brutal Romance | Fleurieu FM | Victor Harbor, AU | 267 |
| 2025-08-21 06:20:35 | Something In The Water | R.SH | Kiel, DE | 172 |
| 2025-08-21 05:34:43 | Therapy | Rhema | Auckland, NZ | 191 |
| 2025-08-21 04:53:02 | Something In The Water | ORF Ö2 Radio Vorarlberg | Bregenz, AT | 172 |
| 2025-08-21 04:20:51 | Something In The Water | Radio Lombardia | Rome, IT | 172 |
| 2025-08-21 03:49:14 | Something In The Water | RTL Radio Lëtzebuerg | Dudelange, LU | 173 |
| 2025-08-21 00:45:30 | I Don't Feel It Anymore (feat. Brooke Fraser) (George Raquet remix) | FluxFM | Berlin, DE | 283 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |