Brook Benton

Brook Benton — pop artist from US.

Brook Benton's velvety vocals propelled him to the top of the R&B charts with hits like "It's Just a Matter of Time" and "Kiddio," showcasing his intimate…

Influence: 50.48% Fanbase: 19.01% Trending: 66.22% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-15

58

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-08 18:47:46 UTC

Genres

popadult standardsbrill building poppopmainstream popr&b, funk & soulr&b/soulsoulmotownsouthern soulcontemporary r&bbluesrhythm and blues

Biography

Brook Benton's velvety vocals propelled him to the top of the R&B charts with hits like "It's Just a Matter of Time" and "Kiddio," showcasing his intimate style. Teaming up with writer/producer Clyde Otis, Benton pioneered a lush, violin-infused variation on the standard R&B sound, leading to multiple number one hits in the late 1950s and early 1960s. Despite a prolific period in the early '60s, Benton's chart-topping success waned after leaving Mercury, with a brief resurgence in 1970 with the atmospheric ballad "Rainy Night in Georgia."

Throughout his career, Benton's smooth baritone voice captivated audiences, from his early days on the gospel circuit to his later forays into disco. Despite his passing in 1988, Benton's legacy as a soulful crooner with an unmatched vocal presence endures, with his timeless hits continuing to resonate with fans of classic R&B music.

Top Brand Affinities

Report Date: 2025-08-15

Brook Benton reaches 45-64 & 18-24 audiences concentrated in key English-speaking markets. The demographic tilt is heavily female (58%), making the message easy to tune without losing breadth. TikTok delivers the top exposure at strong engagement levels, and Instagram maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Brook Benton score 0.00% — Low bucket.

Followers:58

Engagements:0

Rate:0.0%

Posts:0

Avg Likes:0

Avg Comments:0

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 58 · Engagements 0 · Rate 0.0% Posts 0 · Views 0 · Avg Likes 0 · Avg Comments 0 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 29% 18-24: 28% 35-44: 27% 25-34: 11%	Largest: 45-64 (29%); next: 18-24 (28%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries		No country breakdown.
Platform Engagement	Tiktok: 0 avg views/post	No platform stats.