Broods

Broods

Country: NZ

Influential: 62.59% Fanbase: 52.25% Trending: 67.76%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-08-15

224,227

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

Updated 2025-10-03 18:58:23 UTC

Genres

poppopindie poptimismindie popart popmetropopolisshimmer popindietronicaetherpopaustralian popnz popauckland indiemainstream popr&b, funk & soulvapor soulrockpop rockalternativealternativeelectronictropical houseelectropopother electronic music

Scores

Score: DMDB 62.60% | Fanbase 52.30% | Trending 67.80% | CAREER STAGE: MAINSTREAM

Biography

BROODS’ fourth album, Space Island, delves into themes of grief through 10 tracks that transport listeners to a radiant sonic realm inspired by ’60s sci-fi B-movies and exotic composers like Les Baxter. This high-concept release marks a shift for the New Zealand duo, who have accumulated over a billion streams, collaborated with artists such as Lorde and Tove Lo, and graced stages at major festivals like Coachella and Lollapalooza. Lead vocalist Georgia Nott found solace in songwriting following a difficult divorce post their previous album, channeling her emotional journey into Space Island's ethereal mix of beats, guitar tones, and synth lines, resulting in a powerful outlet for catharsis and a new intensity in BROODS’ signature indie-pop sound.
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Broods Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Broods performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, AUSTRALIA. Audience composition is heavily female (66%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 2,257 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward leading lifestyle names, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Broods is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Broods score 0.05%Low bucket.
Followers:224,227
Engagements:104
Rate:0.0%
Posts:141
Views:3,216
Avg Likes:97
Avg Comments:6
Avg Views:3,216

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 224,227 · Engagements 104 · Rate 0.0%
Posts 141 · Views 3,216 · Avg Likes 97 · Avg Comments 6 · Avg Views 3,216
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 60%
25-34: 27%
13-17: 8%
35-44: 4%
Largest: 18-24 (60%); next: 25-34 (27%)
Gender Split Female: 66%
Male: 34%
Non-binary/Other: 0%
Skews female (66%)
Top Countries UNITED STATES (24%)
BRAZIL (8%)
AUSTRALIA (6%)
UNITED KINGDOM (5%)
NEW ZEALAND (4%)
Top regions: UNITED STATES (24%), BRAZIL (8%), AUSTRALIA (6%)
Platform Engagement Tiktok: 2,257 avg views/post · Youtube: 959 avg views/post Best reach: Tiktok 2,257 avg views; best engagement: Youtube 49 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “Open Full Social Media Report” button above to view current social stats.

Official Profiles

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Artist: Broods

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Broods today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 06:28:39 Hand As My Arrow [Feat. BROODS] KCRW Los Angeles, CA, US 162
2025-08-21 00:34:15 Too Proud KAFA Colorado Spring, CO, US 170
2025-08-21 00:12:18 Mother & Father WMSC Montclair, US 178

Popularity (2025-10-02)

Platform%
No data.