
Broederliefde
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
232,866
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 18:52:32 UTC
Genres
Scores
Biography
Broederliefde resonates with 18-24 & 25-34 audiences and sustains presence in NETHERLANDS, BELGIUM, SPAIN. The demographic is heavily male (65%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 11,922 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with Efteling, Rabobank, Albert Heijn maps cleanly into Merchandise collaborations with popular streetwear brands, Exclusive music releases on streaming platforms, Live concert experiences in major cities. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 232,866 · Engagements 146 · Rate 0.1% Posts 487 · Views 11,922 · Avg Likes 137 · Avg Comments 61 · Avg Views 11,922 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 60% 25-34: 25% 13-17: 9% 35-44: 4% |
Largest: 18-24 (60%); next: 25-34 (25%) |
Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
Top Countries |
NETHERLANDS (76%) BELGIUM (9%) SPAIN (2%) SURINAME (2%) UNITED STATES (2%) |
Top regions: NETHERLANDS (76%), BELGIUM (9%), SPAIN (2%) |
Platform Engagement | Instagram: 0 avg likes/post · Youtube: 11,922 avg views/post | Best reach: Youtube 11,922 avg views; best engagement: Youtube 137 avg likes |
Top Brand Affinities
Efteling
Rabobank
Albert Heijn
MOCO Museum
Hema
Nakd
Amstel
Foot Locker
Dsquared
Stone Island
Pioneer
KLM
Recommendations
Products & Services
- Merchandise collaborations with popular streetwear brands
- Exclusive music releases on streaming platforms
- Live concert experiences in major cities
- Music-themed events or festivals
- Collaborative tracks with popular Dutch artists
- Social media giveaways for concert tickets
- Limited edition vinyl releases
- Music video premieres on YouTube
Marketing Angles
- Highlight the group's roots in Rotterdam and community
- Leverage their popularity on YouTube for video content
- Emphasize collaborations with other artists in the Dutch pop and hip-hop scene
- Create engaging content around sports and social themes
- Utilize nostalgia for their early mixtape success
- Promote their music as a soundtrack for social gatherings
Content Themes
- Behind-the-scenes footage of music creation
- Fan stories and testimonials
- Interactive Q&A sessions on social media
- Highlighting local Rotterdam culture and events
- Music challenges or trends on TikTok
- Collaborative playlists with fans
Partnership Brands
- Efteling
- Rabobank
- Albert Heijn
- Foot Locker
- Hema
- Amstel
- Tomorrowland
- Spotify Music
- KLM
- Dr. Martens
- Beats Electronics
- H&M
- Nike
- Adidas
- Red Bull
- Heineken
- Bacardi
- Moët & Chandon
- Philips
- Carhartt
Brand | Category | Score |
---|---|---|
Efteling | Entertainment | 56.98 |
Rabobank | Finance, Banking & Insurance | 37.86 |
Albert Heijn | Grocery & Pantry | 35.94 |
MOCO Museum | Entertainment & Media | 25.50 |
Hema | Home & Living | 25.42 |
Nakd | Food & Snacks | 18.95 |
Amstel | Beverages | 14.48 |
Foot Locker | Apparel & Fashion | 13.54 |
Dsquared | Apparel & Fashion | 11.56 |
Stone Island | Apparel & Fashion | 10.92 |
Pioneer | Audio & Music Gear | 9.94 |
KLM | Travel & Hospitality | 8.46 |
Grey Goose | Alcoholic Beverages | 7.84 |
Ableton | Audio & Music Gear | 6.27 |
Bershka | Apparel & Fashion | 5.86 |
Moët & Chandon | Alcoholic Beverages | 5.85 |
Alexander McQueen | Apparel & Fashion | 5.72 |
boohoo | Apparel & Fashion | 5.30 |
Tomorrowland | Apparel & Fashion | 5.28 |
Moncler | Apparel & Fashion | 4.53 |
Hugo Boss | Apparel & Fashion | 4.34 |
Emporium | Apparel & Fashion | 4.15 |
Dr. Martens | Apparel & Fashion | 4.15 |
Kiko | Beauty & Personal Care | 4.15 |
Pull&Bear | Apparel & Fashion | 3.90 |
Beats Electronics | Audio & Music Gear | 3.87 |
Primark | Apparel & Fashion | 3.86 |
Nespresso | Beverages | 3.79 |
Carhartt | Apparel & Fashion | 3.73 |
Bacardi | Alcoholic Beverages | 3.58 |
Philips | Consumer Electronics | 3.54 |
UEFA | Sports & Outdoors | 3.41 |
Stradivarius | Apparel & Fashion | 3.28 |
H&M | Apparel & Fashion | 3.03 |
Spotify Music | Entertainment & Media | 3.00 |
Christian Louboutin | Apparel & Fashion | 2.97 |
Hennessy | Alcoholic Beverages | 2.92 |
KENZO | Apparel & Fashion | 2.89 |
shein | Apparel & Fashion | 2.74 |
SoundCloud | Entertainment & Media | 2.64 |
Zara | Apparel & Fashion | 2.52 |
The North Face | Apparel & Fashion | 2.48 |
Balenciaga | Apparel & Fashion | 2.43 |
FIFA | Entertainment | 2.40 |
Louis Vuitton | Luxury & Designer | 2.31 |
SheInside | Apparel & Fashion | 2.26 |
Cartier | Jewelry & Watches | 2.23 |
Rolex | Jewelry & Watches | 2.18 |
Gymshark | Apparel & Fashion | 2.16 |
Lacoste | Apparel & Fashion | 2.14 |
Official Profiles
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LoginArtist: Broederliefde
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-21 05:08:30 | Bikini | NPO FunX NL | Hilversum, NL | 170 |
2025-08-21 05:01:06 | Stunten | NPO FunX NL | Hilversum, NL | 4 |
2025-08-21 04:40:55 | Allerlaatste Kus | NPO FunX NL | Hilversum, NL | 187 |
2025-08-21 03:34:04 | Waterkant | NPO FunX NL | Hilversum, NL | 168 |
2025-08-21 02:53:31 | Stunten | NPO FunX NL | Hilversum, NL | 200 |
2025-08-21 00:54:21 | Allerlaatste Kus | NPO FunX NL | Hilversum, NL | 171 |
Popularity (2025-10-02)
Platform | % |
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No data. |