Broederliefde

Broederliefde

Country: NL | Gender: male

Influential: 55.58% Fanbase: 41.83% Trending: 62.46%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Efteling • 56.98% • Very Strong

As of 2025-08-16

232,866

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

Updated 2025-10-03 18:52:32 UTC

Genres

popdutch pophip-hop & raphip-hop/rapdutch hip hopdutch rap pophip hop

Scores

Score: DMDB 55.60% | Fanbase 41.80% | Trending 62.50% | CAREER STAGE: MID_LEVEL

Biography

Broederliefde, a Dutch pop-rap collective from Rotterdam's Spangen neighborhood, formed from childhood friends sharing a love for sports and socializing. The group gained recognition through YouTube hits and a self-titled mixtape in 2012, leading to a record deal with Universal. Their major-label debut EP, Gevoelig Feestje, reached number three on the Dutch albums chart in 2014, followed by successful LP releases in subsequent years.
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Broederliefde Marketing Affinity & Brand Fit Data

Report Date: 2025-08-16

Broederliefde resonates with 18-24 & 25-34 audiences and sustains presence in NETHERLANDS, BELGIUM, SPAIN. The demographic is heavily male (65%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 11,922 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with Efteling, Rabobank, Albert Heijn maps cleanly into Merchandise collaborations with popular streetwear brands, Exclusive music releases on streaming platforms, Live concert experiences in major cities. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Broederliefde score 0.06%Low bucket.
Brand: EftelingBrand: RabobankBrand: Albert Heijn Product: Merchandise collaborations with popular streetwear brandsProduct: Exclusive music releases on streaming platformsProduct: Live concert experiences in major cities
Followers:232,866
Engagements:146
Rate:0.1%
Posts:487
Views:11,922
Avg Likes:137
Avg Comments:61
Avg Views:11,922

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 232,866 · Engagements 146 · Rate 0.1%
Posts 487 · Views 11,922 · Avg Likes 137 · Avg Comments 61 · Avg Views 11,922
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 60%
25-34: 25%
13-17: 9%
35-44: 4%
Largest: 18-24 (60%); next: 25-34 (25%)
Gender Split Female: 35%
Male: 65%
Non-binary/Other: 0%
Skews male (65%)
Top Countries NETHERLANDS (76%)
BELGIUM (9%)
SPAIN (2%)
SURINAME (2%)
UNITED STATES (2%)
Top regions: NETHERLANDS (76%), BELGIUM (9%), SPAIN (2%)
Platform Engagement Instagram: 0 avg likes/post · Youtube: 11,922 avg views/post Best reach: Youtube 11,922 avg views; best engagement: Youtube 137 avg likes

Top Brand Affinities

Efteling
Entertainment
Score: 56.98
Rabobank
Finance, Banking & Insurance
Score: 37.86
Albert Heijn
Grocery & Pantry
Score: 35.94
MOCO Museum
Entertainment & Media
Score: 25.50
Hema
Home & Living
Score: 25.42
Nakd
Food & Snacks
Score: 18.95
Amstel
Beverages
Score: 14.48
Foot Locker
Apparel & Fashion
Score: 13.54
Dsquared
Apparel & Fashion
Score: 11.56
Stone Island
Apparel & Fashion
Score: 10.92
Pioneer
Audio & Music Gear
Score: 9.94
KLM
Travel & Hospitality
Score: 8.46

Recommendations

Products & Services
  • Merchandise collaborations with popular streetwear brands
  • Exclusive music releases on streaming platforms
  • Live concert experiences in major cities
  • Music-themed events or festivals
  • Collaborative tracks with popular Dutch artists
  • Social media giveaways for concert tickets
  • Limited edition vinyl releases
  • Music video premieres on YouTube
Marketing Angles
  • Highlight the group's roots in Rotterdam and community
  • Leverage their popularity on YouTube for video content
  • Emphasize collaborations with other artists in the Dutch pop and hip-hop scene
  • Create engaging content around sports and social themes
  • Utilize nostalgia for their early mixtape success
  • Promote their music as a soundtrack for social gatherings
Content Themes
  • Behind-the-scenes footage of music creation
  • Fan stories and testimonials
  • Interactive Q&A sessions on social media
  • Highlighting local Rotterdam culture and events
  • Music challenges or trends on TikTok
  • Collaborative playlists with fans
Partnership Brands
  • Efteling
  • Rabobank
  • Albert Heijn
  • Foot Locker
  • Hema
  • Amstel
  • Tomorrowland
  • Spotify Music
  • KLM
  • Dr. Martens
  • Beats Electronics
  • H&M
  • Nike
  • Adidas
  • Red Bull
  • Heineken
  • Bacardi
  • Moët & Chandon
  • Philips
  • Carhartt
Brand Category Score
Efteling Entertainment 56.98
Rabobank Finance, Banking & Insurance 37.86
Albert Heijn Grocery & Pantry 35.94
MOCO Museum Entertainment & Media 25.50
Hema Home & Living 25.42
Nakd Food & Snacks 18.95
Amstel Beverages 14.48
Foot Locker Apparel & Fashion 13.54
Dsquared Apparel & Fashion 11.56
Stone Island Apparel & Fashion 10.92
Pioneer Audio & Music Gear 9.94
KLM Travel & Hospitality 8.46
Grey Goose Alcoholic Beverages 7.84
Ableton Audio & Music Gear 6.27
Bershka Apparel & Fashion 5.86
Moët & Chandon Alcoholic Beverages 5.85
Alexander McQueen Apparel & Fashion 5.72
boohoo Apparel & Fashion 5.30
Tomorrowland Apparel & Fashion 5.28
Moncler Apparel & Fashion 4.53
Hugo Boss Apparel & Fashion 4.34
Emporium Apparel & Fashion 4.15
Dr. Martens Apparel & Fashion 4.15
Kiko Beauty & Personal Care 4.15
Pull&Bear Apparel & Fashion 3.90
Beats Electronics Audio & Music Gear 3.87
Primark Apparel & Fashion 3.86
Nespresso Beverages 3.79
Carhartt Apparel & Fashion 3.73
Bacardi Alcoholic Beverages 3.58
Philips Consumer Electronics 3.54
UEFA Sports & Outdoors 3.41
Stradivarius Apparel & Fashion 3.28
H&M Apparel & Fashion 3.03
Spotify Music Entertainment & Media 3.00
Christian Louboutin Apparel & Fashion 2.97
Hennessy Alcoholic Beverages 2.92
KENZO Apparel & Fashion 2.89
shein Apparel & Fashion 2.74
SoundCloud Entertainment & Media 2.64
Zara Apparel & Fashion 2.52
The North Face Apparel & Fashion 2.48
Balenciaga Apparel & Fashion 2.43
FIFA Entertainment 2.40
Louis Vuitton Luxury & Designer 2.31
SheInside Apparel & Fashion 2.26
Cartier Jewelry & Watches 2.23
Rolex Jewelry & Watches 2.18
Gymshark Apparel & Fashion 2.16
Lacoste Apparel & Fashion 2.14

Official Profiles

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Artist: Broederliefde

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Broederliefde today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 05:08:30 Bikini NPO FunX NL Hilversum, NL 170
2025-08-21 05:01:06 Stunten NPO FunX NL Hilversum, NL 4
2025-08-21 04:40:55 Allerlaatste Kus NPO FunX NL Hilversum, NL 187
2025-08-21 03:34:04 Waterkant NPO FunX NL Hilversum, NL 168
2025-08-21 02:53:31 Stunten NPO FunX NL Hilversum, NL 200
2025-08-21 00:54:21 Allerlaatste Kus NPO FunX NL Hilversum, NL 171

Popularity (2025-10-02)

Platform%
No data.