Broadside

Broadside

Country: US

Influential: 56.07% Fanbase: 33.36% Trending: 67.42%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 63.68% • Very Strong

As of 2025-09-08

86,310

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 20:41:53 UTC

Genres

rockrockalternative rockpop rockpunkpop punkanthem emo

Scores

Score: DMDB 56.10% | Fanbase 33.40% | Trending 67.40% | CAREER STAGE: MID_LEVEL

Biography

Broadside's fourth album, Hotel Bleu, delves into the transformative experience of checking into a hotel, where one can briefly escape reality and contribute to the history of each room before returning to everyday life. Released on November 10th through Sharptone Records, the trio—comprised of Oliver Baxxter, Domenic Reid, and Patrick Diaz—craft a thematic vision matching their expansive alternative pop sound. With over 100 million streams and a dedicated following, Broadside presents their most ambitious and captivating work to date.
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Broadside Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Broadside is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, UNITED KINGDOM, CANADA. The audience is male-leaning (51%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (2,247 avg views per post); Instagram builds the community layer. Affinity data highlights Impericon, Arctic Fox hair Color, Zumiez, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Broadside score 1.45%Moderate bucket.
Brand: ImpericonBrand: Arctic Fox hair ColorBrand: Zumiez
Followers:86,310
Engagements:1,254
Rate:1.5%
Posts:572
Views:2,797
Avg Likes:1,217
Avg Comments:41
Avg Views:2,797

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 86,310 · Engagements 1,254 · Rate 1.5%
Posts 572 · Views 2,797 · Avg Likes 1,217 · Avg Comments 41 · Avg Views 2,797
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 62%
25-34: 26%
13-17: 8%
35-44: 3%
Largest: 18-24 (62%); next: 25-34 (26%)
Gender Split Female: 49%
Male: 51%
Non-binary/Other: 0%
Skews male (51%)
Top Countries UNITED STATES (54%)
UNITED KINGDOM (6%)
CANADA (4%)
INDONESIA (4%)
PHILIPPINES (3%)
Top regions: UNITED STATES (54%), UNITED KINGDOM (6%), CANADA (4%)
Platform Engagement Instagram: 853 avg likes/post · Tiktok: 2,247 avg views/post · Youtube: 550 avg views/post Best reach: Tiktok 2,247 avg views; best engagement: Instagram 853 avg likes

Top Brand Affinities

Impericon
Score: 63.68
Arctic Fox hair Color
Score: 33.74
Zumiez
Score: 24.83
Ampeg
Score: 22.46
Live Nation
Score: 21.62
Hot Topic
Score: 20.23
Influenster
Score: 9.34
Taco Bell
Score: 9.21
Vans
Score: 7.30
Lime Crime
Score: 7.21
Verizon
Score: 6.40
ULTA Beauty
Score: 5.35
Brand Category Score
Impericon 63.68
Arctic Fox hair Color 33.74
Zumiez 24.83
Ampeg 22.46
Live Nation 21.62
Hot Topic 20.23
Influenster 9.34
Taco Bell 9.21
Vans 7.30
Lime Crime 7.21
Verizon 6.40
ULTA Beauty 5.35
Spotify Music 5.23
boohoo 5.14
Monster Beverage 5.11
Dr. Martens 5.08
Bud Light 4.94
Busch 4.90
NHL 4.55
Gillette 4.38
American Eagle 4.35
Margaritaville 4.30
Showtime 4.25
Amway 4.22
Chrysler 4.10
BH Cosmetics 3.89
Fallout 3.80
Lollapalooza 3.79
Coors 3.72
Carhartt 3.70
Mortal Kombat 3.68
Columbia Pictures 3.66
Urban Outfitters 3.52
Dunkin' Donuts 3.50
Urban Decay Cosmetics 3.49
Heinz 3.46
Too Faced Cosmetics 3.40
ASOS 3.35
Budweiser 3.33
OLD NAVY 3.26
Polaroid 3.23
Walmart 3.20
Pokemon Go 3.15
PetSmart 3.10
SoundCloud 3.03
Chipotle Mexican Grill 3.02
Sunnies Studios 2.98
Star Wars 2.93
NYX Cosmetics 2.91
Paramount Pictures 2.86

Official Profiles

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Artist: Broadside

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Popularity (2025-10-02)

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