
Brittney Spencer
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
188,750
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 18:53:17 UTC
Genres
Scores
Biography
Brittney Spencer, a versatile artist hailing from Baltimore, possesses a unique talent for translating life's intricacies and boundless creativity into her music. With accolades from publications like Vanity Fair and appearances on prestigious platforms such as the CMA Awards and ACM Awards, Spencer has proven to be a force to reckon with in the music industry. A passionate advocate for various causes including Habitat for Humanity and the Women's March, Spencer uses her platform to champion important issues. Her debut album, My Stupid Life, which includes the standout single "Bigger Than The Song," was released on January 19, 2024, marking a significant milestone in her burgeoning career.
Brittney Spencer connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, CANADA, BRAZIL. With a heavily female (66%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 3,386 avg views per post; Tiktok adds dependable engagement depth. Overlap with WNBA, Amazon Music, Live Nation highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Brittney Spencer moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 188,750 · Engagements 656 · Rate 0.3% Posts 1,480 · Views 4,827 · Avg Likes 604 · Avg Comments 58 · Avg Views 4,827 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 39% 18-24: 25% 35-44: 19% 45-64: 13% |
Largest: 25-34 (39%); next: 18-24 (25%) |
Gender Split |
Female: 66% Male: 35% Non-binary/Other: 0% |
Skews female (66%) |
Top Countries |
UNITED STATES (78%) CANADA (6%) BRAZIL (5%) AUSTRALIA (3%) NIGERIA (3%) |
Top regions: UNITED STATES (78%), CANADA (6%), BRAZIL (5%) |
Platform Engagement | Instagram: 0 avg likes/post · Tiktok: 3,386 avg views/post · Youtube: 1,441 avg views/post | Best reach: Tiktok 3,386 avg views; best engagement: Tiktok 513 avg likes |
Top Brand Affinities
WNBA
Amazon Music
Live Nation
Warby Parker
Ariat
Shea Moisture
Peloton
MOOG
HBO Max
iHeartRadio Music Awards
NBC
REVOLVE
Brand | Category | Score |
---|---|---|
WNBA | 33.19 | |
Amazon Music | 28.97 | |
Live Nation | 28.35 | |
Warby Parker | 19.47 | |
Ariat | 17.38 | |
Shea Moisture | 15.76 | |
Peloton | 15.24 | |
MOOG | 15.08 | |
HBO Max | 13.41 | |
iHeartRadio Music Awards | 12.11 | |
NBC | 11.43 | |
REVOLVE | 11.29 | |
Pro Tools | 11.10 | |
Madewell | 10.57 | |
Kroger | 10.13 | |
Target | 10.11 | |
Barbie | 9.44 | |
Coach | 9.24 | |
Free People | 9.05 | |
Publix | 8.94 | |
Glossier | 8.83 | |
Kickstarter | 8.76 | |
T.J. Maxx | 8.73 | |
Anthropologie | 8.62 | |
Chick-fil-A | 8.57 | |
J.Crew | 8.39 | |
Marshalls | 8.25 | |
Delta | 8.04 | |
Houston Livestock Show and Rodeo | 7.97 | |
FOX | 7.76 | |
Spotify Music | 7.36 | |
The Home Depot | 7.21 | |
Verizon | 7.19 | |
boohoo | 7.12 | |
OLD NAVY | 6.59 | |
HomeGoods | 6.12 | |
Ableton | 6.00 | |
Paramount Pictures | 5.77 | |
Coors | 5.52 | |
Gillette | 5.51 | |
Busch | 5.48 | |
NORDSTROM | 5.46 | |
Steve Madden | 5.45 | |
Walgreens | 5.14 | |
Bud Light | 5.14 | |
ULTA Beauty | 5.05 | |
NARS Cosmetics | 4.98 | |
Margaritaville | 4.96 | |
ESPN | 4.94 | |
Lollapalooza | 4.92 |
Official Profiles
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LoginArtist: Brittney Spencer
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-21 08:04:56 | BLACKBIIRD | Power 93.5 fm | Puerto La Cruz, VE | 125 |
2025-08-21 06:27:22 | BLACKBIIRD | Mdr Kultur | Camburg, DE | 131 |
Popularity (2025-10-02)
Platform | % |
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No data. |