British India
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
1,830
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 18:53:12 UTC
Genres
Scores
Biography
Following a break in 2011, British India signed with Liberation Music, releasing the diverse album Controller in 2013, which garnered commercial success and featured the gold record hit "I Can Make You Love Me." The band continued to impress with their fifth studio album, Nothing Touches Me, in 2015, reaching number five on the ARIA charts. Their momentum carried into 2017 with the release of the single "Precious" ahead of their full-length album, Forgetting the Future, further solidifying their reputation as a standout force in the music industry.
British India maintains consistent pull among 18-24 & 25-34 audiences across key English-speaking markets. The audience leans heavily male (57%), so brand cues around style and status perform well. The clearest reach is on Youtube with 1,038 avg views per post; Youtube functions as the community touchpoint. Affinity with leading lifestyle names makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,830 · Engagements 9 · Rate 0.5% Posts 18 · Views 1,038 · Avg Likes 8 · Avg Comments 2 · Avg Views 1,038 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 40% 25-34: 36% 35-44: 17% 45-64: 4% |
Largest: 18-24 (40%); next: 25-34 (36%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries | No country breakdown. | |
| Platform Engagement | Youtube: 1,038 avg views/post | Best reach: Youtube 1,038 avg views; best engagement: Youtube 8 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: British India
The map shows every radio station that aired British India today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-20)
Total: 194,833
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
101,292 | 51.99% |
| [+] |
Last.fm |
93,541 | 48.01% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 08:44:00 | The Gospel of Luke | Triple M [Adelaide] | Adelaide, AU | 4 |
| 2025-08-21 04:43:52 | The Gospel of Luke | Double J | Canberra, AU | 209 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |