Bright Eyes

Bright Eyes — pop artist from US.

Conor Oberst, the singer/songwriter from Omaha, Nebraska, began his musical journey as Bright Eyes while still a teenager in the mid-'90s. With his quivery…

Influence: 65.35% Fanbase: 57.96% Trending: 69.05% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-15

64,393

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-12-27 18:13:08 UTC

Genres

popindie popchamber popomaha indierockrockalternativeindie rockalternativeothersmelancholiabluesstomp and hollerfolk & traditionalindie folkanti-folk

Biography

Conor Oberst, the singer/songwriter from Omaha, Nebraska, began his musical journey as Bright Eyes while still a teenager in the mid-'90s. With his quivery vocals and dark, tortured solo songs, Bright Eyes quickly became an icon in the sad indie music scene. Backed by multi-instrumentalists Mike Mogis and Nate Walcott, Bright Eyes released several acclaimed albums on Oberst's indie label Saddle Creek, including the chart-topping Digital Ash in a Digital Urn. After a hiatus, the band returned in 2020 with their ninth studio album, Down in the Weeds, Where the World Once Was, under Dead Oceans.

The project Bright Eyes originated in 1994 when Oberst, then just 14, garnered attention as a member of Omaha band Commander Venus. He later released a solo record under the Bright Eyes moniker, leading to collaborations with artists like Neutral Milk Hotel and Of Montreal. As Bright Eyes evolved, incorporating a wider range of instruments and musical styles, Oberst also pursued solo endeavors and side projects like Desaparecidos. Despite critical acclaim and commercial success, Oberst continued to explore new sounds and collaborations, culminating in the band's ongoing legacy and recent reissue project with Dead Oceans.

Top Brand Affinities

Report Date: 2025-08-15

Bright Eyes maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, CANADA. The audience leans heavily male (58%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 3,063 avg views per post; Tiktok functions as the community touchpoint. Affinity with leading lifestyle names makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bright Eyes score 0.73% — Low bucket.

Followers:64,393

Engagements:468

Rate:0.7%

Posts:301

Avg Likes:428

Avg Comments:17

Avg Views:4,772

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 64,393 · Engagements 468 · Rate 0.7% Posts 301 · Views 4,772 · Avg Likes 428 · Avg Comments 17 · Avg Views 4,772	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 38% 35-44: 12% 45-64: 5%	Largest: 18-24 (41%); next: 25-34 (38%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (55%) UNITED KINGDOM (7%) CANADA (5%) MEXICO (4%) BRAZIL (4%)	Top regions: UNITED STATES (55%), UNITED KINGDOM (7%), CANADA (5%)
Platform Engagement	Tiktok: 3,063 avg views/post · Youtube: 1,709 avg views/post	Best reach: Tiktok 3,063 avg views; best engagement: Tiktok 312 avg likes