Brian Culbertson

Brian Culbertson — r&b, funk & soul artist from US.

Brian Culbertson, a versatile keyboardist, composer, and multi-instrumentalist, is known for his diverse crossover albums blending jazz, funk, pop, and new…

Influential: 60.46% Fanbase: 38.85% Trending: 71.26% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-08-15

190,945

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-07 16:54:45 UTC

Genres

r&b, funk & souljazz funkcontemporary r&bjazz & standardsjazzsmooth jazz

Biography

Brian Culbertson, a versatile keyboardist, composer, and multi-instrumentalist, is known for his diverse crossover albums blending jazz, funk, pop, and new age. His successful career includes multiple Top Five jazz albums and collaborations with renowned artists like Gerald Albright and Candy Dulfer. Growing up in Decatur, Illinois, Culbertson was influenced by his father's love of jazz and '70s R&B/pop/funk bands, leading to his early musical training and experimentation with synthesis and composition.

Culbertson's musical journey began with his debut album, Long Night Out, and continued with a string of successful releases, including Bringing Back the Funk and XII. His independent label, BCM Entertainment, has allowed him to explore different musical styles, from R&B-infused romance to intimate acoustic jazz. With a discography spanning over two decades, Culbertson's latest projects, such as Colors of Love and Winter Stories, demonstrate his continued commitment to creating engaging and innovative music.

Top Brand Affinities

Report Date: 2025-08-15

Brian Culbertson connects with 25-34 & 35-44 audiences and shows durable traction across UNITED STATES, SOUTH AFRICA, BRAZIL. With a heavily male (74%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 14,267 avg views per post; Youtube adds dependable engagement depth. Overlap with leading lifestyle names highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Brian Culbertson moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Brian Culbertson score 0.59% — Low bucket.

Followers:190,945

Engagements:1,119

Rate:0.6%

Posts:481

Avg Likes:1,040

Avg Comments:59

Avg Views:16,460

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 190,945 · Engagements 1,119 · Rate 0.6% Posts 481 · Views 16,460 · Avg Likes 1,040 · Avg Comments 59 · Avg Views 16,460	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 35-44: 23% 45-64: 22% 18-24: 20%	Largest: 25-34 (34%); next: 35-44 (23%)
Gender Split	Female: 27% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (30%) SOUTH AFRICA (19%) BRAZIL (11%) NIGERIA (8%) INDONESIA (4%)	Top regions: UNITED STATES (30%), SOUTH AFRICA (19%), BRAZIL (11%)
Platform Engagement	Tiktok: 2,193 avg views/post · Youtube: 14,267 avg views/post	Best reach: Youtube 14,267 avg views; best engagement: Youtube 965 avg likes