Breaking Benjamin
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-01
3,121,584
Social Media Followers
As of 2025-10-01
00:00:00
Hours Airplay
2025-12-07 08:46:28 UTC
Genres
Biography
Led by frontman Benjamin Burnley, Breaking Benjamin has released several albums since their formation, including their debut album "Saturate" in 2002. The band's music is characterized by heavy guitar riffs and emotional lyrics, earning them a prominent place in the modern rock scene.
Breaking Benjamin cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, CANADA. A heavily male (67%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 67,600 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Live Nation, Hot Topic, Five Nights at Freddy's, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,121,584 · Engagements 19,781 · Rate 0.6% Posts 1,593 · Views 78,505 · Avg Likes 18,740 · Avg Comments 489 · Avg Views 78,505 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 35% 35-44: 9% 13-17: 5% |
Largest: 18-24 (49%); next: 25-34 (35%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED STATES (40%) BRAZIL (6%) CANADA (4%) UNITED KINGDOM (4%) INDIA (3%) |
Top regions: UNITED STATES (40%), BRAZIL (6%), CANADA (4%) |
| Platform Engagement | Instagram: 11,059 avg likes/post · Tiktok: 67,600 avg views/post · Youtube: 10,905 avg views/post | Best reach: Tiktok 67,600 avg views; best engagement: Instagram 11,059 avg likes |
Top Brand Affinities
Live Nation
Hot Topic
Five Nights at Freddy's
Square Enix
Final Fantasy
Capcom
Verizon
Fallout
Monster Beverage
Jameson
The Witcher
Mortal Kombat
| Brand | Category | Score |
|---|---|---|
| Live Nation | 21.02 | |
| Hot Topic | 11.99 | |
| Five Nights at Freddy's | 8.71 | |
| Square Enix | 8.02 | |
| Final Fantasy | 6.04 | |
| Capcom | 5.60 | |
| Verizon | 5.51 | |
| Fallout | 5.42 | |
| Monster Beverage | 5.21 | |
| Jameson | 5.12 | |
| The Witcher | 5.02 | |
| Mortal Kombat | 4.95 | |
| Resident Evil | 4.85 | |
| Power Rangers | 4.80 | |
| Bud Light | 4.73 | |
| Taco Bell | 4.56 | |
| NHL | 4.17 | |
| Gillette | 4.00 | |
| AMC | 3.91 | |
| Coors | 3.87 | |
| Nvidia | 3.85 | |
| Cartoon Network | 3.57 | |
| Columbia Pictures | 3.51 | |
| Comedy Central | 3.48 | |
| Bethesda Softworks | 3.41 | |
| Heinz | 3.34 | |
| Walmart | 3.31 | |
| Call of Duty | 3.30 | |
| Ubisoft | 3.21 | |
| GMC | 3.20 | |
| Prismacolor | 3.18 | |
| Jeep | 3.15 | |
| Star Wars | 3.07 | |
| Activision Blizzard | 3.04 | |
| WWE | 3.01 | |
| Jack Daniels | 2.99 | |
| Chevrolet | 2.94 | |
| Busch | 2.94 | |
| Budweiser | 2.83 | |
| Pokemon Go | 2.83 | |
| Xbox | 2.77 | |
| Nintendo | 2.63 | |
| Dodge | 2.61 | |
| PlayStation | 2.60 | |
| NFL | 2.57 | |
| DC Entertainment | 2.52 | |
| Hot Wheels | 2.47 | |
| Harley-Davidson | 2.47 | |
| Dr. Martens | 2.46 | |
| Marvel Entertainment | 2.44 |
Official Profiles
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LoginArtist: Breaking Benjamin
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Top 10 Songs Played Today
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Total Streams (2025-09-30)
Total: 9,927,995
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
7,507,902 | 75.62% |
| [+] |
Pandora |
1,979,963 | 19.94% |
| [+] |
Yandex |
440,130 | 4.43% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
