brb.
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
100,117
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 18:48:52 UTC
Genres
Scores
Biography
I'll be right back.
brb. reaches 18-24 & 25-34 audiences concentrated in THAILAND, UNITED STATES, SINGAPORE. The demographic tilt is heavily female (61%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 2,149 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to GENTLE MONSTER, Singapore Airlines, Ableton suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 100,117 · Engagements 2,097 · Rate 2.1% Posts 531 · Views 3,218 · Avg Likes 2,078 · Avg Comments 45 · Avg Views 3,218 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 20% 13-17: 13% 35-44: 2% |
Largest: 18-24 (64%); next: 25-34 (20%) |
| Gender Split |
Female: 61% Male: 39% Non-binary/Other: 0% |
Skews female (61%) |
| Top Countries |
THAILAND (32%) UNITED STATES (13%) SINGAPORE (7%) PHILIPPINES (6%) VIETNAM (6%) |
Top regions: THAILAND (32%), UNITED STATES (13%), SINGAPORE (7%) |
| Platform Engagement | Instagram: 1,875 avg likes/post · Tiktok: 1,069 avg views/post · Youtube: 2,149 avg views/post | Best reach: Youtube 2,149 avg views; best engagement: Instagram 1,875 avg likes |
Top Brand Affinities
GENTLE MONSTER
Singapore Airlines
Ableton
Coach
Style Nanda
Acne Studios
Maison Margiela
Pro Tools
Atmos
Loewe
Spotify Music
MasterCard Incorporated
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | 29.27 | |
| Singapore Airlines | 15.22 | |
| Ableton | 11.66 | |
| Coach | 11.40 | |
| Style Nanda | 10.57 | |
| Acne Studios | 9.76 | |
| Maison Margiela | 8.30 | |
| Pro Tools | 7.67 | |
| Atmos | 7.19 | |
| Loewe | 7.16 | |
| Spotify Music | 7.15 | |
| MasterCard Incorporated | 6.57 | |
| UNIQLO | 6.14 | |
| Verizon | 5.41 | |
| Shake Shack | 4.98 | |
| Leica | 4.64 | |
| SoundCloud | 4.47 | |
| Innisfree | 4.37 | |
| Lollapalooza | 4.19 | |
| Stüssy | 4.11 | |
| Showtime | 4.04 | |
| A Game of Tones | 3.94 | |
| Airbnb | 3.64 | |
| New Balance | 3.55 | |
| Jollibee | 3.51 | |
| Gundam | 3.46 | |
| Daniel Wellington | 3.44 | |
| Fujifilm | 3.41 | |
| Petronas | 3.26 | |
| Tinder | 3.09 | |
| Emporium | 3.04 | |
| Kodak | 2.99 | |
| ASOS | 2.97 | |
| NARS Cosmetics | 2.87 | |
| Polaroid | 2.84 | |
| Fenty beauty | 2.81 | |
| Hermès | 2.77 | |
| H&M | 2.75 | |
| Urban Outfitters | 2.75 | |
| Lululemon Athletica | 2.69 | |
| Bulgari | 2.62 | |
| Carhartt | 2.58 | |
| KENZO | 2.47 | |
| Pokemon | 2.44 | |
| Fendi | 2.36 | |
| Chrysler | 2.36 | |
| KitKat | 2.28 | |
| Dolce & Gabbana | 2.28 | |
| Dr. Martens | 2.28 | |
| Yves Saint Laurent | 2.21 |
Official Profiles
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LoginArtist: brb.
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 08:28:14 | dandelions | 987FM | Singapore, SG | 161 |
| 2025-08-21 03:47:24 | dandelions | 987FM | Singapore, SG | 184 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |