Braxton
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
7,337
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 17:09:02 UTC
Genres
Scores
Biography
Known for his emotional and transcendent DJ sets, Braxton has performed globally, headlining at venues like Room 2 at Fabric, touring India, and supporting artists such as Simon Doty. In addition to his DJ career, Braxton is sought after for his remixes, having collaborated with artists like Rüfüs Du Sol, Tourist, Marsh, and Above and Beyond.
Braxton has momentum with 25-34 & 35-44 audiences—particularly in UNITED KINGDOM, UNITED STATES, INDIA. A heavily male (76%) profile supports collaborations that trade on identity and lifestyle. Instagram provides the headline exposure at 158 avg likes per post, and Instagram keeps engagement compounding. Audience overlap with Trancefamily, Mixcloud, MOOG signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,337 · Engagements 158 · Rate 2.2% Posts 303 · Views 0 · Avg Likes 158 · Avg Comments 20 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 50% 35-44: 27% 18-24: 15% 45-64: 7% |
Largest: 25-34 (50%); next: 35-44 (27%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
UNITED KINGDOM (31%) UNITED STATES (21%) INDIA (6%) AUSTRALIA (3%) CANADA (3%) |
Top regions: UNITED KINGDOM (31%), UNITED STATES (21%), INDIA (6%) |
| Platform Engagement | Instagram: 158 avg likes/post | best engagement: Instagram 158 avg likes |
Top Brand Affinities
Trancefamily
Mixcloud
MOOG
Pioneer
Ableton
Akai
Amazon Music
SoundCloud
Tomorrowland
Sennheiser
Pro Tools
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Trancefamily | 193.63 | |
| Mixcloud | 167.34 | |
| MOOG | 106.31 | |
| Pioneer | 84.61 | |
| Ableton | 82.90 | |
| Akai | 29.83 | |
| Amazon Music | 28.17 | |
| SoundCloud | 26.20 | |
| Tomorrowland | 22.14 | |
| Sennheiser | 17.64 | |
| Pro Tools | 14.22 | |
| Spotify Music | 11.21 | |
| All Saints | 10.32 | |
| Beats Electronics | 8.90 | |
| Atmos | 8.89 | |
| The Ritz-Carlton | 8.04 | |
| Coachella | 7.85 | |
| Tate Modern | 7.06 | |
| Rapha | 6.63 | |
| Jagermeister | 6.19 | |
| Carlsberg | 5.58 | |
| Oculus | 4.26 | |
| Emporium | 3.86 | |
| Guinness | 3.75 | |
| BBC | 3.70 | |
| Bacardi | 3.67 | |
| Summit Entertainment | 3.22 | |
| Warner Bros | 2.99 | |
| Aston Martin | 2.87 | |
| Showtime | 2.84 | |
| Fujifilm | 2.69 | |
| Budweiser | 2.51 | |
| Aperol | 2.42 | |
| Geocaching | 2.37 | |
| Boeing | 2.21 | |
| Heineken | 2.21 | |
| Garnier | 2.15 | |
| Bellagio | 2.07 | |
| Kodak | 2.05 | |
| Gymshark | 2.01 | |
| Tinder | 2.00 | |
| Land Rover | 1.91 | |
| Petronas | 1.84 | |
| LEGOLAND | 1.83 | |
| Tesla Motors | 1.83 | |
| Lush | 1.81 | |
| Sunnies Studios | 1.80 | |
| GoPro | 1.76 | |
| The North Face | 1.76 | |
| A Game of Tones | 1.75 |
Official Profiles
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LoginArtist: Braxton
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 06:27:04 | The Truth | Select | London, GB | 194 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |