Brandon Lake Brand Affinity ranks highest Sherri Hill at 23.04% . Very Strong. Score DMDB 68.02% | Fanbase 50.56%

Brandon Lake — spirituals artist from US.

Brandon Lake, a musician and songwriter hailing from Charleston, South Carolina, is known for his work as a worship leader at gatherings nationwide. With a…

Brandon Lake

Recognizable

Country: US | Gender: male | Artist ID: 11e83fea-825e-5574-aa3f-a0369fe50396

Find Artist

Genres

spiritualschristiananthem worshipccmworld worshipchristian music

Influential: 68.02% Fanbase: 50.56% Trending: 76.74%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Sherri Hill • 23.04% • Very Strong

As of 2025-09-09

6,266,438

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.02% | Fanbase 50.56% | Trending 76.74% | CAREER STAGE: MAINSTREAM

Biography

Brandon Lake, a musician and songwriter hailing from Charleston, South Carolina, is known for his work as a worship leader at gatherings nationwide. With a focus on encouraging followers of Jesus to embrace freedom and confidence, Lake's music aims to inspire a declaration of truth. Throughout his career, Lake has received multiple GRAMMY® nominations, winning his first award in 2022 for "Best Contemporary Christian Music Album" for his record, Old Church Basement. He has also been recognized with a GMA Dove Award for "Songwriter of the Year" and "Worship Recorded Song of the Year" for his song "Graves Into Gardens."

Lake's discography includes albums like HELP! and House of Miracles, both released in recent years. Through his music, Lake seeks to offer messages of hope and empowerment, encouraging listeners to embrace their full potential and live out their calling as envisioned by God.

Report Date: 2025-09-09

Brandon Lake engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, BRAZIL, SOUTH AFRICA. The fan base skews heavily female (62%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (67,700 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Sherri Hill, Chick-fil-A, Arbonne, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Brandon Lake score 1.09% — Moderate bucket.

Brand: Sherri HillBrand: Chick-fil-ABrand: Arbonne

Followers:6,266,438

Engagements:68,300

Rate:1.1%

Posts:8,776

Avg Likes:67,216

Avg Comments:703

Avg Views:97,069

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,266,438 · Engagements 68,300 · Rate 1.1% Posts 8,776 · Views 97,069 · Avg Likes 67,216 · Avg Comments 703 · Avg Views 97,069	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 30% 35-44: 16% 45-64: 14%	Largest: 25-34 (36%); next: 18-24 (30%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	UNITED STATES (51%) BRAZIL (10%) SOUTH AFRICA (4%) PHILIPPINES (4%) INDIA (3%)	Top regions: UNITED STATES (51%), BRAZIL (10%), SOUTH AFRICA (4%)
Platform Engagement	Instagram: 54,733 avg likes/post · Tiktok: 67,700 avg views/post · Youtube: 29,369 avg views/post	Best reach: Tiktok 67,700 avg views; best engagement: Instagram 54,733 avg likes

Top Brand Affinities

Sherri Hill

Score: 23.04

Chick-fil-A

Score: 13.87

Arbonne

Score: 11.96

Marshalls

Score: 11.40

Houston Livestock Show and Rodeo

Score: 10.87

Fabletics

Score: 10.57

T.J. Maxx

Score: 9.06

Steve Madden

Score: 6.72

OLD NAVY

Score: 6.46

Target

Score: 6.41

NORDSTROM

Score: 6.13

Publix

Score: 6.10

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Sherri Hill		23.04
Chick-fil-A		13.87
Arbonne		11.96
Marshalls		11.40
Houston Livestock Show and Rodeo		10.87
Fabletics		10.57
T.J. Maxx		9.06
Steve Madden		6.72
OLD NAVY		6.46
Target		6.41
NORDSTROM		6.13
Publix		6.10
American Eagle		5.93
Anthropologie		5.90
MamaBear		5.84
Margaritaville		5.56
HomeGoods		5.42
Kroger		5.42
Macy's		5.36
Free People		4.96
ESPN		4.48
Verizon		4.47
Abercrombie & Fitch		3.92
Walmart		3.57
Coors		3.48
Busch		3.44
Lululemon Athletica		3.39
Spotify Music		3.24
Urban Outfitters		3.15
NBC		3.08
Costco		2.90
Airbnb		2.76
Carhartt		2.76
WWE		2.68
Chipotle Mexican Grill		2.58
NHL		2.57
Cafecito		2.38
ASOS		2.37
Sunnies Studios		2.36
Philips		2.23
H&M		2.12
The Olympic Games		2.11
AMC		2.07
Amazon		2.07
Showtime		2.06
Gymshark		2.05
Cadillac		2.04
GAP		2.04
Snickers		1.94
shein		1.93