Brand Nubian
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
23,400
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
2025-10-07 18:50:00 UTC
Genres
Biography
After Grand Puba's solo debut in 1992, the remaining members of Brand Nubian regrouped for In God We Trust in 1993, which achieved moderate success. By 1994's Everything Is Everything, their pro-Islam rhetoric became more pronounced, leading to a decline in critical reception. The group eventually disbanded, with members pursuing solo endeavors before reuniting for the well-received Arista album Foundation in 1998 and later for Fire in the Hole in 2004.
Brand Nubian is a clear fit for 25-34 & 35-44 audiences with strength across UNITED STATES, UNITED KINGDOM, BRAZIL. The audience is heavily male (75%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (58,947 avg views per post); Youtube builds the community layer. Affinity data highlights Nike, Adidas, Beats by Dre, suggesting immediate traction in Merchandise (apparel, accessories), Vinyl records and CDs, Digital music downloads. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 23,400 · Engagements 792 · Rate 3.4% Posts 6 · Views 58,947 · Avg Likes 698 · Avg Comments 87 · Avg Views 58,947 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 35-44: 31% 18-24: 15% 45-64: 9% |
Largest: 25-34 (44%); next: 35-44 (31%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
UNITED STATES (68%) UNITED KINGDOM (5%) BRAZIL (3%) SOUTH AFRICA (2%) AUSTRALIA (2%) |
Top regions: UNITED STATES (68%), UNITED KINGDOM (5%), BRAZIL (3%) |
| Platform Engagement | Youtube: 58,947 avg views/post | Best reach: Youtube 58,947 avg views; best engagement: Youtube 698 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise (apparel, accessories)
- Vinyl records and CDs
- Digital music downloads
- Concert tickets and VIP packages
- Music streaming subscriptions
- Collaborative music projects
- Music production software
- Online music courses
Marketing Angles
- Highlight the group's historical significance in hip-hop
- Emphasize their unique lyrical content and themes
- Leverage nostalgia for 90s hip-hop culture
- Engage with social justice and community initiatives
- Utilize storytelling in marketing campaigns
- Create exclusive behind-the-scenes content
Content Themes
- Exploration of hip-hop history
- Interviews with group members
- Fan stories and testimonials
- Live performance highlights
- Music video releases
- Social issues addressed in their music
Partnership Brands
- Nike
- Adidas
- Beats by Dre
- Red Bull
- Spotify
- Apple Music
- Tidal
- Urban Outfitters
- Complex
- XXL Magazine
- Hypebeast
- Def Jam Recordings
- Vibe Magazine
- SoundCloud
- Fader
- Billboard
- MTV
- BET
- YouTube
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Brand Nubian
The map shows every radio station that aired Brand Nubian today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 08:33:46 | Brand Nubian - Explicit LP Version | Prambors FM | Jakarta, ID | 10 |
| 2025-08-21 08:22:12 | Here We Go | WUVT | Blacksburg, VA, US | 21 |
| 2025-08-21 07:24:04 | Coming Years | RDWA | Die, FR | 250 |
| 2025-08-21 06:41:56 | Always Mine | WICB | Ithaca, NY, US | 229 |
| 2025-08-21 03:14:56 | Hold On | Deejay | Milan, IT | 220 |
| 2025-08-21 02:38:04 | Word is Bond | FIP Hip-hop | Paris, FR | 225 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
