Brand New

Brand New — alternative artist from US.

Brand New, a Long Island band formed in 2000, quickly gained local attention with their punk-pop debut album Your Favorite Weapon in 2001. The band's evolution…

Influence: 65.05% Fanbase: 58.44% Trending: 68.35% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-15

6,477

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-07 18:50:01 UTC

Genres

alternativealternativeindie rockpunkemoscreamo

Biography

Brand New, a Long Island band formed in 2000, quickly gained local attention with their punk-pop debut album Your Favorite Weapon in 2001. The band's evolution towards a more mature indie rock sound was evident in their follow-up album Deja Entendu in 2003, leading to mainstream success and a deal with Dreamworks. Brand New's third album, The Devil and God Are Raging Inside Me, released in 2006, showcased a darker and more complex direction, followed by Daisy in 2009 which focused on European promotion. After sporadic performances and side projects, the band returned in 2017 with their chart-topping fifth album, Science Fiction, marking their triumphant comeback after an eight-year hiatus.

Top Brand Affinities

Report Date: 2025-08-15

Brand New cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, CANADA, UNITED KINGDOM. A heavily male (60%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 23,237 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with leading lifestyle names, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Brand New score 5.16% — Very Strong bucket.

Followers:6,477

Engagements:334

Rate:5.2%

Posts:120

Avg Likes:323

Avg Comments:15

Avg Views:26,067

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,477 · Engagements 334 · Rate 5.2% Posts 120 · Views 26,067 · Avg Likes 323 · Avg Comments 15 · Avg Views 26,067	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 33% 35-44: 8% 13-17: 4%	Largest: 18-24 (53%); next: 25-34 (33%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (61%) CANADA (8%) UNITED KINGDOM (5%) BRAZIL (4%) AUSTRALIA (3%)	Top regions: UNITED STATES (61%), CANADA (8%), UNITED KINGDOM (5%)
Platform Engagement	Tiktok: 2,830 avg views/post · Youtube: 23,237 avg views/post	Best reach: Youtube 23,237 avg views; best engagement: Youtube 188 avg likes