BRAIDS

BRAIDS — pop artist from CA.

Hailing from Montreal, the trio BRAIDS, consisting of Raphaelle Standell-Preston, Taylor Smith, and Austin Tufts, has been captivating audiences since their…

Influence: 52.51% Fanbase: 29.76% Trending: 63.89% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 62.36% • Very Strong

As of 2025-09-08

15,096

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-07 18:46:35 UTC

Genres

popart popquebec indieexperimental popcanadian indieindie popalternativealternativeshoegazeindie rockelectronicchillwaveother electronic music

Biography

Hailing from Montreal, the trio BRAIDS, consisting of Raphaelle Standell-Preston, Taylor Smith, and Austin Tufts, has been captivating audiences since their formation in 2007. Over the past decade, they have become celebrated as one of Canada's most innovative art rock groups, with Standell-Preston's vocals serving as the cornerstone of their unique sound. BRAIDS seamlessly blend organic and electronic textures, creating a musical tapestry that is both intimate and emotionally powerful.

Top Brand Affinities

Report Date: 2025-09-08

BRAIDS resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, CANADA, UNITED KINGDOM. With a heavily male (67%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (181 avg views per post); Instagram is where fans co-sign. Affinity adjacency to MOOG, Ableton, Live Nation makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist BRAIDS score 2.54% — Strong bucket.

Brand: MOOGBrand: AbletonBrand: Live Nation

Followers:15,096

Engagements:383

Rate:2.5%

Posts:89

Avg Likes:382

Avg Comments:17

Avg Views:181

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,096 · Engagements 383 · Rate 2.5% Posts 89 · Views 181 · Avg Likes 382 · Avg Comments 17 · Avg Views 181	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 34% 35-44: 13% 45-64: 5%	Largest: 25-34 (45%); next: 18-24 (34%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (29%) CANADA (15%) UNITED KINGDOM (5%) BRAZIL (5%) FRANCE (4%)	Top regions: UNITED STATES (29%), CANADA (15%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 365 avg likes/post · Youtube: 181 avg views/post	Best reach: Youtube 181 avg views; best engagement: Instagram 365 avg likes

Top Brand Affinities

MOOG

Score: 62.36

Ableton

Score: 32.00

Live Nation

Score: 22.86

Scotiabank

Score: 19.89

Akai

Score: 17.84

Mixcloud

Score: 16.61

Pro Tools

Score: 13.71

Amazon Music

Score: 11.69

Sennheiser

Score: 11.44

Spotify Music

Score: 7.73

SoundCloud

Score: 7.64

Glossier

Score: 6.86

Brand	Category	Score
MOOG		62.36
Ableton		32.00
Live Nation		22.86
Scotiabank		19.89
Akai		17.84
Mixcloud		16.61
Pro Tools		13.71
Amazon Music		11.69
Sennheiser		11.44
Spotify Music		7.73
SoundCloud		7.64
Glossier		6.86
Coachella		5.75
Kickstarter		5.47
Lollapalooza		5.10
Kodak		4.95
Showtime		4.73
Urban Outfitters		4.58
Airbnb		4.56
Paramount Pictures		4.51
Oculus		4.50
Polaroid		4.43
Dr. Martens		4.41
Fujifilm		4.38
Beats Electronics		4.18
Columbia Pictures		3.97
Tinder		3.76
Holden		3.52
Leica		3.50
Taco Bell		3.49
Lush		3.22
Carhartt		3.01
Emporium		2.92
Pantone Inc		2.70
Lululemon Athletica		2.69
NHL		2.66
Budweiser		2.53
Warner Bros		2.52
MTV		2.52
CBS		2.28
Costco		2.26
Sunnies Studios		2.25
A Game of Tones		2.24
Pixar		2.23
Cadillac		2.22
Chipotle Mexican Grill		2.19
Nickelodeon		2.14
HBO		2.08
Nintendo		2.06
Guinness		2.06