BRADIO

BRADIO — pop artist from JP.

Formed in 2010, BRADIO is a dynamic 3-piece band from Japan known for their eclectic fusion of pop, rock, and funk. The acronym stands for "Break the Rule And…

Influence: 52.87% Fanbase: 30.69% Trending: 63.96% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Persona 5 • 20.25% • Very Strong

As of 2025-09-09

222,389

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-08 05:48:43 UTC

Genres

popj-poprockrockrockfunk rockasianotacore

Biography

Formed in 2010, BRADIO is a dynamic 3-piece band from Japan known for their eclectic fusion of pop, rock, and funk. The acronym stands for "Break the Rule And Do Image On," embodying their mission to challenge societal norms through vibrant entertainment. The band has graced stages at prestigious Japanese music festivals like Summer Sonic and ROCK IN JAPAN, rapidly garnering a devoted following with sold-out headline shows.

BRADIO's music has also made waves in the anime world, with their songs "Flyers" and "HOTEL ALIEN" serving as opening themes for popular series like Death Parade and Peeping Life, respectively. In 2017, the band achieved a significant milestone by signing with WARNER MUSIC JAPAN for their official major debut.

Top Brand Affinities

Report Date: 2025-09-09

BRADIO resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, JAPAN, BRAZIL. The demographic is heavily male (71%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 3,609 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Persona 5, Nier: Automata, Paul Smith maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist BRADIO score 0.34% — Low bucket.

Brand: Persona 5Brand: Nier: AutomataBrand: Paul Smith

Followers:222,389

Engagements:765

Rate:0.3%

Posts:1,271

Avg Likes:758

Avg Comments:15

Avg Views:3,609

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 222,389 · Engagements 765 · Rate 0.3% Posts 1,271 · Views 3,609 · Avg Likes 758 · Avg Comments 15 · Avg Views 3,609	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 31% 13-17: 6% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (31%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (20%) JAPAN (20%) BRAZIL (7%) INDONESIA (5%) MEXICO (4%)	Top regions: UNITED STATES (20%), JAPAN (20%), BRAZIL (7%)
Platform Engagement	Instagram: 542 avg likes/post · Youtube: 3,609 avg views/post	Best reach: Youtube 3,609 avg views; best engagement: Instagram 542 avg likes

Top Brand Affinities

Persona 5

Score: 20.25

Nier: Automata

Score: 20.15

Paul Smith

Score: 12.52

Gundam

Score: 9.57

Square Enix

Score: 8.92

Final Fantasy

Score: 8.74

Capcom

Score: 8.25

Bandai Namco

Score: 8.09

Dr. Martens

Score: 7.52

Vivienne Westwood

Score: 6.71

Snoopy And The Peanuts Gang

Score: 6.43

UNIQLO

Score: 6.28

Brand	Category	Score
Persona 5		20.25
Nier: Automata		20.15
Paul Smith		12.52
Gundam		9.57
Square Enix		8.92
Final Fantasy		8.74
Capcom		8.25
Bandai Namco		8.09
Dr. Martens		7.52
Vivienne Westwood		6.71
Snoopy And The Peanuts Gang		6.43
UNIQLO		6.28
Bose		6.07
Olympus		5.86
Shake Shack		5.72
Sega		5.59
Pokemon		5.19
Nintendo		4.24
Daniel Wellington		3.93
Summit Entertainment		3.89
Pokemon Go		3.70
Panasonic		3.34
G-shock		3.16
League of Legends		3.14
The North Face		2.67
Lush		2.61
Bulgari		2.60
Activision Blizzard		2.51
Tiffany		2.49
GAP		2.32
Star Wars		2.31
Reebok		2.27
New Balance		2.25
PlayStation		2.01
Sony		2.00
Converse		1.93
Pixar		1.93
IKEA		1.91
Costco		1.85
Amazon		1.81
Fujifilm		1.73
Yves Saint Laurent		1.67
Walt Disney		1.64
KFC		1.62
Marvel Entertainment		1.58
Vans		1.56
Mazda		1.55
Starbucks		1.50
Chanel		1.48
Spotify Music		1.45