Boyz II Men
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-01
3,743,848
Social Media Followers
As of 2025-10-01
00:00:00
Hours Airplay
2025-12-07 08:48:44 UTC
Genres
Biography
Formed in 1987 at Philadelphia's High School of the Creative and Performing Arts, Boyz II Men solidified their lineup with Nathan Morris, Wanya Morris, Shawn Stockman, and Michael McCary. Their breakthrough came in 1989 after impressing Michael Bivins of New Edition, leading to a deal and the release of Cooleyhighharmony. Subsequent successes included the record-breaking single "End of the Road" and collaborations with Mariah Carey and other artists, solidifying their status as R&B icons.
Boyz II Men engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, PHILIPPINES, BRAZIL. The fan base skews female-leaning (54%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (21,800 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around iHeartRadio Music Awards, Amazon Music, New Era, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,743,848 · Engagements 14,945 · Rate 0.4% Posts 3,545 · Views 28,509 · Avg Likes 14,719 · Avg Comments 176 · Avg Views 28,509 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 34% 35-44: 15% 45-64: 5% |
Largest: 25-34 (42%); next: 18-24 (34%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
UNITED STATES (46%) PHILIPPINES (7%) BRAZIL (7%) INDONESIA (4%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (46%), PHILIPPINES (7%), BRAZIL (7%) |
| Platform Engagement | Instagram: 12,909 avg likes/post · Tiktok: 21,800 avg views/post · Youtube: 6,709 avg views/post | Best reach: Tiktok 21,800 avg views; best engagement: Instagram 12,909 avg likes |
Top Brand Affinities
iHeartRadio Music Awards
Amazon Music
New Era
American Airlines
NBC
Publix
Walgreens
ESPN
Macy's
CNN
Hennessy
Amway
| Brand | Category | Score |
|---|---|---|
| iHeartRadio Music Awards | 8.95 | |
| Amazon Music | 8.00 | |
| New Era | 7.87 | |
| American Airlines | 7.48 | |
| NBC | 6.96 | |
| Publix | 5.85 | |
| Walgreens | 5.68 | |
| ESPN | 5.42 | |
| Macy's | 5.36 | |
| CNN | 5.29 | |
| Hennessy | 5.03 | |
| Amway | 4.89 | |
| Verizon | 4.84 | |
| Steve Madden | 4.60 | |
| Los Angeles Lakers | 4.45 | |
| Chick-fil-A | 4.39 | |
| Power Rangers | 4.39 | |
| Shake Shack | 4.30 | |
| NFL | 4.05 | |
| Target | 4.00 | |
| NHL | 3.98 | |
| MTV | 3.87 | |
| Columbia Pictures | 3.82 | |
| FedEx | 3.81 | |
| Heinz | 3.75 | |
| OLD NAVY | 3.48 | |
| FashionNova | 3.39 | |
| NBA | 3.32 | |
| Summit Entertainment | 3.28 | |
| Jollibee | 3.19 | |
| Walmart | 3.18 | |
| Paramount Pictures | 3.15 | |
| Fenty beauty | 3.09 | |
| LEGOLAND | 2.98 | |
| Uber | 2.93 | |
| Nickelodeon | 2.92 | |
| Philips | 2.79 | |
| Spotify Music | 2.79 | |
| Snoopy And The Peanuts Gang | 2.73 | |
| Sneakerhead | 2.70 | |
| Timberland | 2.68 | |
| Lululemon Athletica | 2.65 | |
| SoundCloud | 2.56 | |
| Emporium | 2.50 | |
| Sunnies Studios | 2.47 | |
| Busch | 2.40 | |
| Tiffany & Co | 2.39 | |
| Costco | 2.37 | |
| TOM FORD | 2.36 | |
| shein | 2.29 |
Official Profiles
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LoginArtist: Boyz II Men
The map shows every radio station that aired Boyz II Men today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-30)
Total: 11,903,480
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
8,210,193 | 68.97% |
| [+] |
Audiomack |
2,020,764 | 16.98% |
| [+] |
Pandora |
1,611,160 | 13.54% |
| [+] |
Yandex |
61,363 | 0.52% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | Toni Braxton, Boyz II Men, Dru Hill, Joe, R&B XMAS BALL | OVO Arena Wembley | London, United Kingdom | |
| 2025-12-09 02:30 UTC | Toni Braxton, Boyz II Men, Dru Hill, Joe, Jöe, R&B XMAS BALL | Indigo At The O2 | London, United Kingdom | |
| 2025-12-11 02:00 UTC | Toni Braxton, Boyz II Men, Dru Hill, Joe, Jöe, R&B XMAS BALL | bp pulse LIVE | Birmingham, United Kingdom | |
| 2025-12-15 03:30 UTC | Toni Braxton, Boyz II Men, Dru Hill, Joe, Jöe, R&B XMAS BALL, Co-op Live - Premium Experiences | Co-op Live | Manchester, United Kingdom |
