Boyz II Men Brand Affinity ranks highest Live Nation at 20.23% . Very Strong. Score DMDB 70.38% | Fanbase 64.36%

Boyz II Men — pop artist from US.

Boyz II Men, recognized by the RIAA as the most commercially successful R&B group, gained fame with their debut album, Cooleyhighharmony, in 1991, followed by…

Boyz II Men

Superstar

Country: US | Artist ID: 11e81bc2-3994-5efc-bfd1-a0369fe50396

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Genres

popboy bandr&b, funk & soulr&burban contemporarynew jack swingquiet stormr&b/soulcontemporary r&bsoul

Influential: 70.38% Fanbase: 64.36% Trending: 73.39%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 20.23% • Very Strong

As of 2025-09-09

3,731,846

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.38% | Fanbase 64.36% | Trending 73.39% | CAREER STAGE: SUPERSTAR

Biography

Boyz II Men, recognized by the RIAA as the most commercially successful R&B group, gained fame with their debut album, Cooleyhighharmony, in 1991, followed by the diamond platinum record II in 1994. Known for their harmonies and hit singles like "End of the Road" and "I'll Make Love to You," the group transitioned from new jack swing to soulful ballads, maintaining relevance through touring and studio sessions.

Formed in 1987 at Philadelphia's High School of the Creative and Performing Arts, Boyz II Men solidified their lineup with Nathan Morris, Wanya Morris, Shawn Stockman, and Michael McCary. Their breakthrough came in 1989 after impressing Michael Bivins of New Edition, leading to a deal and the release of Cooleyhighharmony. Subsequent successes included the record-breaking single "End of the Road" and collaborations with Mariah Carey and other artists, solidifying their status as R&B icons.

Report Date: 2025-09-09

Boyz II Men engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, PHILIPPINES, BRAZIL. The fan base skews female-leaning (54%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (20,250 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Live Nation, Amazon Music, NBC, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Boyz II Men score 0.23% — Low bucket.

Brand: Live NationBrand: Amazon MusicBrand: NBC

Followers:3,731,846

Engagements:8,529

Rate:0.2%

Posts:3,479

Avg Likes:8,384

Avg Comments:162

Avg Views:26,063

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,731,846 · Engagements 8,529 · Rate 0.2% Posts 3,479 · Views 26,063 · Avg Likes 8,384 · Avg Comments 162 · Avg Views 26,063	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 32% 35-44: 15% 45-64: 5%	Largest: 25-34 (44%); next: 18-24 (32%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED STATES (42%) PHILIPPINES (6%) BRAZIL (6%) INDONESIA (4%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (42%), PHILIPPINES (6%), BRAZIL (6%)
Platform Engagement	Instagram: 6,679 avg likes/post · Tiktok: 20,250 avg views/post · Youtube: 5,813 avg views/post	Best reach: Tiktok 20,250 avg views; best engagement: Instagram 6,679 avg likes

Top Brand Affinities

Live Nation

Score: 20.23

Amazon Music

Score: 8.99

NBC

Score: 8.05

New Era

Score: 7.86

American Airlines

Score: 7.34

FOX

Score: 7.29

ESPN

Score: 6.44

iHeartRadio Music Awards

Score: 6.21

Walgreens

Score: 5.51

Publix

Score: 5.46

CNN

Score: 5.40

Verizon

Score: 5.12

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Top Brand Affinities

Brand	Category	Score
Live Nation		20.23
Amazon Music		8.99
NBC		8.05
New Era		7.86
American Airlines		7.34
FOX		7.29
ESPN		6.44
iHeartRadio Music Awards		6.21
Walgreens		5.51
Publix		5.46
CNN		5.40
Verizon		5.12
Power Rangers		5.00
Nickelodeon		4.90
Amway		4.80
Chick-fil-A		4.71
Los Angeles Lakers		4.59
Steve Madden		4.54
NFL		4.27
Shake Shack		4.26
Kate Spade		3.91
FedEx		3.81
Heinz		3.72
OLD NAVY		3.57
NBA		3.57
LEGOLAND		3.44
MTV		3.41
NORDSTROM		3.37
Summit Entertainment		3.23
Fenty beauty		3.21
Hennessy		3.15
ABC		3.13
Bellagio		3.12
Target		3.04
Paramount Pictures		3.01
Spotify Music		2.91
FashionNova		2.90
Jollibee		2.89
Philips		2.80
Sneakerhead		2.79
Tiffany		2.78
NHL		2.77
Columbia Pictures		2.76
Warner Bros		2.75
Snoopy And The Peanuts Gang		2.73
Walmart		2.65
Lululemon Athletica		2.63
Budweiser		2.60
ASOS		2.57
Emporium		2.50