Boys World

Boys World

Country: US

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Influential: 50.25% Fanbase: 27.32% Trending: 61.71%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Depop • 11.87% • Very Strong

As of 2025-09-09

2,439,053

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 20:19:35 UTC

Genres

poppopmainstream pop

Scores

Score: DMDB 50.30% | Fanbase 27.30% | Trending 61.70% | CAREER STAGE: MID_LEVEL

Biography

Boys World is a dynamic girl group composed of Lillian, Queenie, Makhyli, Olivia, and Elana, each bringing their own unique backgrounds, aesthetics, and talents to the group. Their distinct tones, impressive dance skills, and strong bond have garnered them a dedicated fan base known as the "stars," with their debut EP While You Were Out in 2021 solidifying their place in the industry. As evolving songwriters, they contributed to tracks like “SO WHAT” and their recent singles “Mantrum” and “me, my girls & i,” the latter earning praise as a standout hit reminiscent of Dua Lipa’s “New Rules.” The group embarked on a successful East and West Coast tour in 2023 and made a notable appearance on China's "Show It All" international girl group show.
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Boys World Marketing Affinity & Brand Fit Data

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Report Date: 2025-09-09

Boys World is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily female (79%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (110,050 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Depop, Barbie, Monster High points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Boys World score 1.63% — Moderate bucket.
Brand: DepopBrand: BarbieBrand: Monster High
Followers:2,439,053
Engagements:39,643
Rate:1.6%
Posts:2,474
Views:187,836
Avg Likes:39,206
Avg Comments:421
Avg Views:187,836

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 2,439,053 · Engagements 39,643 · Rate 1.6%
Posts 2,474 · Views 187,836 · Avg Likes 39,206 · Avg Comments 421 · Avg Views 187,836 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 65%
25-34: 19%
13-17: 14%
35-44: 2%
 Largest: 18-24 (65%); next: 25-34 (19%)
Gender Split Female: 79%
Male: 21%
Non-binary/Other: 0% 		Skews female (79%)
Top Countries UNITED STATES (47%)
BRAZIL (8%)
UNITED KINGDOM (5%)
CANADA (5%)
PHILIPPINES (4%)
 Top regions: UNITED STATES (47%), BRAZIL (8%), UNITED KINGDOM (5%)
Platform Engagement Instagram: 28,522 avg likes/post · Tiktok: 110,050 avg views/post · Youtube: 77,786 avg views/post Best reach: Tiktok 110,050 avg views; best engagement: Instagram 28,522 avg likes

Top Brand Affinities

Depop
Score: 11.87
Barbie
Score: 11.59
Monster High
Score: 10.67
Brandy Melville
Score: 8.75
Steve Madden
Score: 8.72
Glossier
Score: 8.52
Champion
Score: 7.38
SpeedPaint
Score: 6.62
Hot Topic
Score: 6.37
Coach
Score: 5.95
Urban Outfitters
Score: 5.33
boohoo
Score: 4.81
Top Brand Affinities
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Brand Category Score
Depop 11.87
Barbie 11.59
Monster High 10.67
Brandy Melville 8.75
Steve Madden 8.72
Glossier 8.52
Champion 7.38
SpeedPaint 6.62
Hot Topic 6.37
Coach 5.95
Urban Outfitters 5.33
boohoo 4.81
Fenty beauty 4.73
Lollapalooza 4.40
Coachella 4.07
Nickelodeon 3.79
Dr. Martens 3.78
Verizon 3.78
shein 3.60
Pull&Bear 3.49
Forever 21 3.47
American Eagle 3.46
SheInside 3.33
Cartoon Network 3.20
MTV 3.16
NBC 3.14
CBS Television Studios 2.98
Prismacolor 2.73
CBS 2.71
Walmart 2.71
Polaroid 2.66
Chrysler 2.62
Paramount Pictures 2.43
Vogue 2.41
H&M 2.36
Bershka 2.35
Target 2.29
Topshop 2.20
NYX Cosmetics 2.13
FashionNova 2.12
Philips 2.06
Sephora 2.05
Urban Decay Cosmetics 2.05
Anastasia Beverly Hills 1.95
Calvin Klein 1.92
Showtime 1.89
Sunnies Studios 1.88
Spotify Music 1.86
Too Faced Cosmetics 1.86
Sprite 1.82

Official Profiles

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Artist: Boys World

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-02)

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