Boynextdoor Brand Affinity ranks highest Blue Marble at 1,487.53% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Boynextdoor — pop artist from KR.

BOYNEXTDOOR is a boy group formed by SUNGHO, RIWOO, JAEHYUN, TAESAN, LEEHAN, and WOONHAK under KOZ ENTERTAINMENT, founded by ZICO. Known for their…

Boynextdoor

Superstar

Country: KR | Artist ID: c8e9cb45-98cf-4077-a3ce-adb205d39f98

Find Artist

Genres

popk-popk-pop boy groupasian pop

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Blue Marble • 1,487.53% • Very Strong

As of 2025-09-09

9,815,843

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Superstar

Biography

BOYNEXTDOOR is a boy group formed by SUNGHO, RIWOO, JAEHYUN, TAESAN, LEEHAN, and WOONHAK under KOZ ENTERTAINMENT, founded by ZICO. Known for their self-produced music, the group debuted in September 2023 with their EP "WHY.." which landed them on the Billboard 200 and topped the Emerging Artists Chart. Their subsequent EPs, "HOW?" released in April 2024 and "19.99" in September 2024, further solidified their success, with "19.99" achieving "Million-Seller" status and reaching high positions on various Billboard charts. With a growing global fanbase, the group embarked on their first tour 'KNOCK ON Vol.1' in 2025 to expand their reach.

Report Date: 2025-09-09

Boynextdoor keeps 18-24 & 25-34 audiences engaged throughout INDONESIA, SOUTH KOREA, UNITED STATES. The composition is heavily female (73%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 559,900 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Blue Marble, Sunnei, Italac supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Boynextdoor score 4.03% — Very Strong bucket.

Brand: Blue MarbleBrand: SunneiBrand: Italac

Followers:9,815,843

Engagements:395,681

Rate:4.0%

Posts:4,953

Avg Likes:382,736

Avg Comments:2,330

Avg Views:804,791

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,815,843 · Engagements 395,681 · Rate 4.0% Posts 4,953 · Views 804,791 · Avg Likes 382,736 · Avg Comments 2,330 · Avg Views 804,791	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 20% 13-17: 13% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (20%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	INDONESIA (15%) SOUTH KOREA (12%) UNITED STATES (12%) PHILIPPINES (7%) BRAZIL (5%)	Top regions: INDONESIA (15%), SOUTH KOREA (12%), UNITED STATES (12%)
Platform Engagement	Instagram: 231,148 avg likes/post · Tiktok: 559,900 avg views/post · Youtube: 244,891 avg views/post	Best reach: Tiktok 559,900 avg views; best engagement: Instagram 231,148 avg likes

Top Brand Affinities

Blue Marble

Score: 1,487.53

Sunnei

Score: 342.00

Italac

Score: 219.95

Santander

Score: 215.12

GENTLE MONSTER

Score: 201.88

Melissa

Score: 173.66

Damiani

Score: 164.43

Casetify

Score: 142.43

Capital One

Score: 106.38

Brooks Brothers

Score: 105.11

Eastpak

Score: 104.86

MR PORTER

Score: 103.03

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Blue Marble		1,487.53
Sunnei		342.00
Italac		219.95
Santander		215.12
GENTLE MONSTER		201.88
Melissa		173.66
Damiani		164.43
Casetify		142.43
Capital One		106.38
Brooks Brothers		105.11
Eastpak		104.86
MR PORTER		103.03
Maison Kitsuné		99.19
Bottega Veneta		96.47
Tumi		95.67
Americanas.com		94.21
J.W. Anderson		93.89
Warner Music		92.00
Jil Sander		80.97
TOD's		76.80
Biore		74.70
NUDESTIX		73.97
Sprayground		73.74
Motel Rocks		71.23
Boucheron		68.44
NET-A-PORTER		63.98
Rexona		63.05
Alessi		58.94
Palmolive		56.55
Umbro		56.43
Loewe		54.04
Korean Air		53.50
OFRA		50.78
JACQUEMUS		50.23
Adidas Y-3		49.75
Farfetch		49.14
SkinCeuticals		48.46
Cole Haan		48.25
Jeffrey Campbell		46.90
Acne Studios		44.69
Live Nation		42.06
Drunk Elephant		41.93
Stuart Weitzman		41.61
Jean Paul Gaultier		41.34
Thom Browne		41.31
Ermenegildo Zegna		40.84
The Last of Us		40.01
Jimmy Choo		39.52
Rakuten		38.94
Miu Miu		36.69