Boynextdoor

Boynextdoor — pop artist from KR.

BOYNEXTDOOR is a boy group formed by SUNGHO, RIWOO, JAEHYUN, TAESAN, LEEHAN, and WOONHAK under KOZ ENTERTAINMENT, founded by ZICO. Known for their…

Influence: 70.30% Fanbase: 60.49% Trending: 75.20% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Blue Marble • 1,380.35% • Very Strong

As of 2025-10-01

9,993,272

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-11-06 23:31:48 UTC

Genres

popk-popk-pop boy groupasian pop

Biography

BOYNEXTDOOR is a boy group formed by SUNGHO, RIWOO, JAEHYUN, TAESAN, LEEHAN, and WOONHAK under KOZ ENTERTAINMENT, founded by ZICO. Known for their self-produced music, the group debuted in September 2023 with their EP "WHY.." which landed them on the Billboard 200 and topped the Emerging Artists Chart. Their subsequent EPs, "HOW?" released in April 2024 and "19.99" in September 2024, further solidified their success, with "19.99" achieving "Million-Seller" status and reaching high positions on various Billboard charts. With a growing global fanbase, the group embarked on their first tour 'KNOCK ON Vol.1' in 2025 to expand their reach.

Top Brand Affinities

Report Date: 2025-10-01

Boynextdoor keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, INDONESIA, SOUTH KOREA. The composition is heavily female (73%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 542,600 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Blue Marble, Sunnei, GENTLE MONSTER supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Boynextdoor score 3.94% — Very Strong bucket.

Brand: Blue MarbleBrand: SunneiBrand: GENTLE MONSTER

Followers:9,993,272

Engagements:393,952

Rate:3.9%

Posts:4,998

Avg Likes:380,686

Avg Comments:2,172

Avg Views:796,943

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,993,272 · Engagements 393,952 · Rate 3.9% Posts 4,998 · Views 796,943 · Avg Likes 380,686 · Avg Comments 2,172 · Avg Views 796,943	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 20% 13-17: 13% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (20%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	UNITED STATES (15%) INDONESIA (14%) SOUTH KOREA (12%) PHILIPPINES (7%) INDIA (5%)	Top regions: UNITED STATES (15%), INDONESIA (14%), SOUTH KOREA (12%)
Platform Engagement	Instagram: 239,262 avg likes/post · Tiktok: 542,600 avg views/post · Youtube: 254,343 avg views/post	Best reach: Tiktok 542,600 avg views; best engagement: Instagram 239,262 avg likes

Top Brand Affinities

Blue Marble

Score: 1,380.35

Sunnei

Score: 333.42

GENTLE MONSTER

Score: 235.21

Santander

Score: 206.64

Melissa

Score: 167.85

Damiani

Score: 157.64

Siam Center

Score: 144.99

Casetify

Score: 141.27

Capital One

Score: 104.75

Brooks Brothers

Score: 102.06

Eastpak

Score: 102.04

MR PORTER

Score: 100.96

Brand	Category	Score
Blue Marble		1,380.35
Sunnei		333.42
GENTLE MONSTER		235.21
Santander		206.64
Melissa		167.85
Damiani		157.64
Siam Center		144.99
Casetify		141.27
Capital One		104.75
Brooks Brothers		102.06
Eastpak		102.04
MR PORTER		100.96
Maison Kitsuné		96.51
Bottega Veneta		95.43
J.W. Anderson		92.24
Tumi		92.13
Americanas.com		91.94
Warner Music		89.92
Jil Sander		79.71
TOD's		74.53
NUDESTIX		72.85
Biore		72.14
Sprayground		72.06
Motel Rocks		69.98
Boucheron		66.46
Lionsgate		63.07
NET-A-PORTER		63.02
Rexona		61.08
Loewe		60.29
Alessi		57.68
Palmolive		55.08
Umbro		54.71
Korean Air		52.24
OFRA		49.53
JACQUEMUS		48.98
Farfetch		48.84
Adidas Y-3		48.32
Cole Haan		47.62
SkinCeuticals		46.92
Jeffrey Campbell		45.53
Invisalign		45.16
Acne Studios		43.43
Miu Miu		42.55
Drunk Elephant		40.95
Stuart Weitzman		40.59
Thom Browne		39.90
Jean Paul Gaultier		39.88
Ermenegildo Zegna		39.12
Jimmy Choo		38.70
The Last of Us		37.78