boygenius Brand Affinity ranks highest bonappetitmag at 17.63% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

boygenius — pop artist from US.

Boygenius is an indie supergroup formed by singer-songwriters Julien Baker, Phoebe Bridgers, and Lucy Dacus, who were already established in their solo careers…

boygenius

Recognizable

Country: US | Artist ID: d94f3adf-704b-4278-be9e-8cdb195c0892

Find Artist

Genres

poppopindie popalternativealternativepov: indie

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

bonappetitmag • 17.63% • Very Strong

As of 2025-09-09

1,306,547

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Recognizable

Biography

Boygenius is an indie supergroup formed by singer-songwriters Julien Baker, Phoebe Bridgers, and Lucy Dacus, who were already established in their solo careers before coming together. The trio released their self-titled debut EP in 2018, followed by their first full-length album, "The Record," in 2023, which won a Grammy for Best Alternative Music Album.

Baker, Bridgers, and Dacus bonded over their shared experiences as rising indie musicians and decided to collaborate after a chance meeting. They released their EP ahead of a co-headlining tour in 2018 and continued to work together, releasing an EP titled "the rest" in 2023. The group's sound blends their individual strengths, resulting in a cohesive and acclaimed musical offering that has garnered critical and commercial success.

Report Date: 2025-09-09

boygenius resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, CANADA. The demographic is heavily female (60%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 296,250 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with bonappetitmag, MOOG, Madewell maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist boygenius score 26.25% — Very Strong bucket.

Brand: bonappetitmagBrand: MOOGBrand: Madewell

Followers:1,306,547

Engagements:343,026

Rate:26.3%

Posts:157

Avg Likes:338,745

Avg Comments:2,173

Avg Views:567,416

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,306,547 · Engagements 343,026 · Rate 26.3% Posts 157 · Views 567,416 · Avg Likes 338,745 · Avg Comments 2,173 · Avg Views 567,416	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 28% 35-44: 9% 13-17: 9%	Largest: 18-24 (49%); next: 25-34 (28%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	UNITED STATES (47%) UNITED KINGDOM (7%) CANADA (7%) BRAZIL (5%) AUSTRALIA (3%)	Top regions: UNITED STATES (47%), UNITED KINGDOM (7%), CANADA (7%)
Platform Engagement	Instagram: 286,012 avg likes/post · Tiktok: 296,250 avg views/post · Youtube: 271,166 avg views/post	Best reach: Tiktok 296,250 avg views; best engagement: Instagram 286,012 avg likes

Top Brand Affinities

bonappetitmag

Score: 17.63

MOOG

Score: 16.75

Madewell

Score: 15.88

Glossier

Score: 10.54

Kickstarter

Score: 8.91

Spotify Music

Score: 7.61

Amazon Music

Score: 7.29

Pro Tools

Score: 7.19

Ableton

Score: 7.11

Lollapalooza

Score: 7.04

Showtime

Score: 6.77

Paramount Pictures

Score: 6.76

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Top Brand Affinities

Brand	Category	Score
bonappetitmag		17.63
MOOG		16.75
Madewell		15.88
Glossier		10.54
Kickstarter		8.91
Spotify Music		7.61
Amazon Music		7.29
Pro Tools		7.19
Ableton		7.11
Lollapalooza		7.04
Showtime		6.77
Paramount Pictures		6.76
Verizon		6.11
Coors		5.67
Emporium		5.57
Kodak		5.49
Pacific Northwest Wonderland		5.38
Kroger		5.31
Walgreens		5.15
Polaroid		4.84
Coachella		4.83
Airbnb		4.80
Taco Bell		4.70
Tinder		4.15
Margaritaville		4.09
Busch		3.84
Oculus		3.81
Fujifilm		3.77
Gillette		3.68
Summit Entertainment		3.64
SoundCloud		3.61
Bethesda Softworks		3.61
Guinness		3.49
Dr. Martens		3.48
Pfizer		3.43
Budweiser		3.33
Heinz		3.28
Pull&Bear		3.13
Gatorade		3.08
Cadillac		3.08
Nickelodeon		3.00
Carhartt		2.91
Chipotle Mexican Grill		2.87
Urban Outfitters		2.84
Columbia Pictures		2.78
Costco		2.78
Pixar		2.75
MTV		2.75
Faber-Castell		2.68
Activision Blizzard		2.55