Boy Matthews

Boy Matthews — electronic artist from US.

British songwriter, vocalist, and producer Boy Matthews, known for his work on Duke Dumont's 'Ocean Drive', has recently relocated to New York after…

Influence: 49.22% Fanbase: 18.20% Trending: 64.73% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

BMG • 390.42% • Very Strong

As of 2025-09-08

9,909

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-07 18:42:17 UTC

Genres

electronicdanceuk dance

Biography

British songwriter, vocalist, and producer Boy Matthews, known for his work on Duke Dumont's 'Ocean Drive', has recently relocated to New York after collaborating with various UK artists such as Wilkinson, High Contrast, and Saint WKND.

Matthews boasts an impressive writing portfolio, having co-written hits like EXO's 'Power', Jax Jones' 'Yeah, Yeah, Yeah', and tracks for artists such as Wale, Major Lazer, Dua Lipa, and Chaka Khan.

Top Brand Affinities

Report Date: 2025-09-08

Boy Matthews keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, UNITED KINGDOM, AUSTRALIA. The composition is female-leaning (51%), which favors creative built around style signals and community validation. Results concentrate on TikTok at strong engagement levels, while Instagram maintains continuity between bigger moments. Overlap with BMG, Warner Music, Amazon Music supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Boy Matthews score 0.00% — Low bucket.

Brand: BMGBrand: Warner MusicBrand: Amazon Music

Followers:9,909

Engagements:0

Rate:0.0%

Posts:5

Avg Likes:0

Avg Comments:20

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,909 · Engagements 0 · Rate 0.0% Posts 5 · Views 0 · Avg Likes 0 · Avg Comments 20 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 29% 35-44: 17% 13-17: 7%	Largest: 25-34 (43%); next: 18-24 (29%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	UNITED STATES (43%) UNITED KINGDOM (20%) AUSTRALIA (4%) BRAZIL (2%) CANADA (2%)	Top regions: UNITED STATES (43%), UNITED KINGDOM (20%), AUSTRALIA (4%)
Platform Engagement	Instagram: 0 avg likes/post	No platform stats.

Top Brand Affinities

BMG

Score: 390.42

Warner Music

Score: 89.94

Amazon Music

Score: 35.67

ITV

Score: 27.17

MOOG

Score: 26.32

Live Nation

Score: 20.88

Ableton

Score: 19.89

Pro Tools

Score: 19.89

All Saints

Score: 18.58

Grindr

Score: 17.07

Akai

Score: 16.30

iHeartRadio Music Awards

Score: 15.64

Brand	Category	Score
BMG		390.42
Warner Music		89.94
Amazon Music		35.67
ITV		27.17
MOOG		26.32
Live Nation		20.88
Ableton		19.89
Pro Tools		19.89
All Saints		18.58
Grindr		17.07
Akai		16.30
iHeartRadio Music Awards		15.64
Coachella		15.16
REVOLVE		14.88
Pioneer		12.73
Spotify Music		12.10
Mixcloud		11.82
Acne Studios		11.49
Jean Paul Gaultier		10.15
MTV		9.57
SoundCloud		8.78
Vivienne Westwood		7.77
Vauxhall		7.72
NBC		7.44
Lollapalooza		7.31
Tomorrowland		6.75
JACQUEMUS		6.63
ASOS		6.02
Selfridges		5.86
Paramount Pictures		5.53
Free People		5.50
Moncler		5.14
Urban Outfitters		4.90
Beats Electronics		4.90
Showtime		4.80
Alexander McQueen		4.60
boohoo		4.57
BBC		4.48
Summit Entertainment		4.00
Dr. Martens		3.78
Miu Miu		3.77
Abercrombie & Fitch		3.67
BALMAIN		3.47
Moschino		3.39
Vogue		3.30
Pull&Bear		3.24
Tinder		3.19
Marc Jacobs		2.93
Dolce & Gabbana		2.92
Nickelodeon		2.89