Boy George
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-06
899,583
Social Media Followers
As of 2025-09-06
00:00:00
Hours Airplay
2025-10-08 03:53:51 UTC
Genres
Biography
Born George Alan O'Dowd in 1961, Boy George's journey from punk clubs to pop stardom with Culture Club is a tale of resilience and reinvention. His solo career, drug battles, and forays into dance music all paved the way for a triumphant return with Culture Club in the 2010s, culminating in the release of the album "Life." Boy George's enduring influence on pop culture is a testament to his eclectic talents and indomitable spirit.
Boy George stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The profile is male-leaning (51%), and content lands hardest on Youtube, where posts average 2,059,588 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Jean Paul Gaultier, ITV, Live Nation, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Boy George a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 899,583 · Engagements 18,053 · Rate 2.0% Posts 2,662 · Views 2,059,588 · Avg Likes 16,507 · Avg Comments 1,754 · Avg Views 2,059,588 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 36% 25-34: 32% 35-44: 17% 45-64: 11% |
Largest: 18-24 (36%); next: 25-34 (32%) |
| Gender Split |
Female: 49% Male: 51% Non-binary/Other: 0% |
Skews male (51%) |
| Top Countries |
UNITED STATES (20%) BRAZIL (10%) UNITED KINGDOM (7%) MEXICO (7%) ITALY (4%) |
Top regions: UNITED STATES (20%), BRAZIL (10%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 1,594 avg likes/post · Youtube: 2,059,588 avg views/post | Best reach: Youtube 2,059,588 avg views; best engagement: Youtube 14,913 avg likes |
Top Brand Affinities
Jean Paul Gaultier
ITV
Live Nation
Mixcloud
Selfridges
Qantas
Vivienne Westwood
Vauxhall
Marks & Spencer
KARL LAGERFELD
Tate Modern
NBC
| Brand | Category | Score |
|---|---|---|
| Jean Paul Gaultier | 26.83 | |
| ITV | 26.53 | |
| Live Nation | 20.17 | |
| Mixcloud | 14.26 | |
| Selfridges | 12.66 | |
| Qantas | 9.94 | |
| Vivienne Westwood | 9.91 | |
| Vauxhall | 9.36 | |
| Marks & Spencer | 8.14 | |
| KARL LAGERFELD | 7.59 | |
| Tate Modern | 7.44 | |
| NBC | 6.11 | |
| Alexander McQueen | 6.03 | |
| Hot Topic | 6.02 | |
| MATTEL | 5.43 | |
| Kmart | 5.22 | |
| Lush | 5.04 | |
| ALDI | 4.83 | |
| Loewe | 4.57 | |
| Columbia Pictures | 4.33 | |
| Harrods | 4.29 | |
| MTV | 4.24 | |
| eBay | 4.22 | |
| iHeartRadio Music Awards | 3.90 | |
| BBC | 3.90 | |
| BALMAIN | 3.83 | |
| Vogue | 3.80 | |
| Marc Jacobs | 3.67 | |
| Tesco | 3.53 | |
| Sunnies Studios | 3.50 | |
| Nespresso | 3.49 | |
| TOM FORD | 3.47 | |
| Dr. Martens | 3.24 | |
| Campari | 3.24 | |
| Dolce & Gabbana | 3.10 | |
| Valentino | 3.01 | |
| Versace | 2.94 | |
| NARS Cosmetics | 2.92 | |
| Moschino | 2.92 | |
| Paramount Pictures | 2.91 | |
| Tiffany | 2.89 | |
| ASOS | 2.89 | |
| Urban Decay Cosmetics | 2.80 | |
| Christian Louboutin | 2.62 | |
| Emporium | 2.62 | |
| Too Faced Cosmetics | 2.57 | |
| Baileys | 2.55 | |
| Snoopy And The Peanuts Gang | 2.55 | |
| Showtime | 2.53 | |
| Martini | 2.49 |
Official Profiles
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LoginArtist: Boy George
The map shows every radio station that aired Boy George today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-08-14)
Total: 1,351,252
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,155,278 | 85.50% |
| [+] |
Last.fm |
195,974 | 14.50% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-20)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-20 06:03:44 | Electric Energy | Power 93.5 fm | Puerto La Cruz, VE | 181 |
| 2025-08-20 04:26:01 | Everything I Own | Radionorba | Apulia, IT | 216 |
| 2025-08-20 03:34:03 | Everything I Own | ORF Ö2 Radio Tirol | Innsbruck, AT | 223 |
| 2025-08-20 02:15:10 | Everything I Own | FM Hit 90.3 FM | Montevideo, UY | 226 |
| 2025-08-20 01:07:32 | The Crying Game | Power 98 FM | Singapore, SG | 198 |
| 2025-08-20 00:29:55 | Everything I Own (Extended P W Botha Mix) | Vogtland Radio | Chemnitz, DE | 219 |
| 2025-08-20 00:20:55 | Everything I Own | Rádio Horizonte | Ponta Delgada, PT | 223 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
