Boy & Bear

Boy & Bear — pop artist from AU.

Boy & Bear have solidified their place in the music industry with a string of successful albums that garnered critical acclaim and commercial success. From…

Influence: 60.01% Fanbase: 48.68% Trending: 65.68% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-15

34,024

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-12-28 13:25:12 UTC

Genres

popaustralian indieaustralian popalternativealternativeindie rockfolk & traditionalaustralian indie folk

Biography

Boy & Bear have solidified their place in the music industry with a string of successful albums that garnered critical acclaim and commercial success. From their double-platinum debut Moonfire in 2011 to their self-titled album in 2023, the band consistently evolved while maintaining their authentic sound and passion for music. Not only did their albums consistently chart in the top 10, but their live performances have also earned them a reputation as one of Australia's premier live acts, attracting a global fan base and over 200 million streams.

Top Brand Affinities

Report Date: 2025-08-15

Boy & Bear draws 18-24 & 25-34 audiences and holds attention in AUSTRALIA, UNITED STATES, UNITED KINGDOM. The skew is male-leaning (51%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 692 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Boy & Bear score 0.24% — Low bucket.

Followers:34,024

Engagements:81

Rate:0.2%

Posts:390

Avg Likes:75

Avg Comments:4

Avg Views:1,323

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 34,024 · Engagements 81 · Rate 0.2% Posts 390 · Views 1,323 · Avg Likes 75 · Avg Comments 4 · Avg Views 1,323	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 32% 35-44: 12% 45-64: 8%	Largest: 18-24 (43%); next: 25-34 (32%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	AUSTRALIA (33%) UNITED STATES (20%) UNITED KINGDOM (6%) BRAZIL (6%) CANADA (5%)	Top regions: AUSTRALIA (33%), UNITED STATES (20%), UNITED KINGDOM (6%)
Platform Engagement	Tiktok: 692 avg views/post · Youtube: 631 avg views/post	Best reach: Tiktok 692 avg views; best engagement: Tiktok 44 avg likes