Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
27,721
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 17:13:45 UTC
Genres
Scores
Biography
Having toured extensively from Brazil to Belgium and receiving particular acclaim in the US, BOY made their debut in 2013, including performances at SxSW. NPR lauds them for their “warmth, breezy effervescence and lyrics shot through with the deeply human desire to be remembered and cherished,” while the New York Times praises their “tuneful, friendly, forthright pop-folk songs about life and relationships.” With their heartfelt melodies and Valeska Steiner's sweet, precise vocals, BOY continues to captivate audiences globally with their evocative music.
Boy speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, GERMANY, BRAZIL. Composition is male-leaning (54%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (53,974 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Commerzbank, Sennheiser, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 27,721 · Engagements 2,568 · Rate 9.3% Posts 70 · Views 53,974 · Avg Likes 2,459 · Avg Comments 112 · Avg Views 53,974 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 37% 35-44: 11% 45-64: 4% |
Largest: 18-24 (44%); next: 25-34 (37%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
UNITED STATES (18%) GERMANY (12%) BRAZIL (11%) UNITED KINGDOM (5%) CANADA (4%) |
Top regions: UNITED STATES (18%), GERMANY (12%), BRAZIL (11%) |
| Platform Engagement | Instagram: 926 avg likes/post · Youtube: 53,974 avg views/post | Best reach: Youtube 53,974 avg views; best engagement: Youtube 1,533 avg likes |
Top Brand Affinities
MOOG
Commerzbank
Sennheiser
Hummel
Arri
Augustiner Helles
Ableton
PLAYMOBIL
Lollapalooza
Amazon Music
Pro Tools
Tate Modern
| Brand | Category | Score |
|---|---|---|
| MOOG | 24.51 | |
| Commerzbank | 24.05 | |
| Sennheiser | 17.38 | |
| Hummel | 15.78 | |
| Arri | 14.90 | |
| Augustiner Helles | 13.54 | |
| Ableton | 12.87 | |
| PLAYMOBIL | 9.90 | |
| Lollapalooza | 8.90 | |
| Amazon Music | 8.55 | |
| Pro Tools | 8.12 | |
| Tate Modern | 8.02 | |
| Lufthansa | 7.58 | |
| Leica | 5.72 | |
| Spotify Music | 5.48 | |
| Olympus | 5.24 | |
| Heinz | 4.97 | |
| Polaroid | 4.79 | |
| Kodak | 4.73 | |
| Aperol | 4.67 | |
| Fujifilm | 4.29 | |
| Summit Entertainment | 4.06 | |
| Dr. Martens | 3.65 | |
| IKEA | 3.63 | |
| Busch | 3.50 | |
| Airbnb | 3.19 | |
| Faber-Castell | 2.99 | |
| Columbia Pictures | 2.77 | |
| Lego | 2.56 | |
| Geocaching | 2.52 | |
| Urban Outfitters | 2.46 | |
| A Game of Tones | 2.43 | |
| Tinder | 2.38 | |
| Pantone Inc | 2.35 | |
| Carhartt | 2.31 | |
| Citroen | 2.26 | |
| MTV | 2.25 | |
| ASICS | 2.22 | |
| SoundCloud | 2.17 | |
| Vans | 2.17 | |
| Guinness | 2.14 | |
| Fiat | 2.12 | |
| Travelgram | 1.94 | |
| Star Wars | 1.92 | |
| Coachella | 1.90 | |
| Volkswagen | 1.80 | |
| HBO | 1.78 | |
| Canon | 1.76 | |
| Beats Electronics | 1.68 | |
| Heineken | 1.66 |
Official Profiles
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LoginArtist: Boy
The map shows every radio station that aired Boy today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 06:19:57 | Fit Back In | L'Unico | Paderborn, DE | 217 |
| 2025-08-21 06:17:39 | We Were Here | Radio Brume | Lyon, FR | 203 |
| 2025-08-21 05:56:11 | Hit My Heart | Deutschlandfunk Kultur | Berlin, DE | 221 |
| 2025-08-21 05:46:17 | Little Numbers | Ego FM | Munich, DE | 7 |
| 2025-08-21 05:40:06 | We Were Here | Ego FM | Munich, DE | 203 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |