Boulevard Depo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
1,224,665
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 19:00:08 UTC
Genres
Scores
Biography
With a growing discography and a reputation for pushing boundaries, Boulevard Depo continues to carve out a niche for himself in the music industry. He has collaborated with a variety of artists and producers, expanding his reach and influence within the underground hip-hop community. Boulevard Depo's unapologetic approach to his artistry and willingness to take risks creatively have solidified his position as a rising star in the Russian rap scene.
Boulevard Depo maintains consistent pull among 18-24 & 25-34 audiences across RUSSIA, UKRAINE, UNITED STATES. The audience leans heavily male (74%), so brand cues around style and status perform well. The clearest reach is on Youtube with 3,117,924 avg views per post; Youtube functions as the community touchpoint. Affinity with Napapijri, Stone Island, Dota 2 makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,224,665 · Engagements 115,297 · Rate 9.4% Posts 94 · Views 3,117,924 · Avg Likes 113,439 · Avg Comments 1,923 · Avg Views 3,117,924 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 23% 13-17: 10% 35-44: 6% |
Largest: 18-24 (60%); next: 25-34 (23%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
RUSSIA (64%) UKRAINE (13%) UNITED STATES (8%) BELARUS (3%) KAZAKHSTAN (2%) |
Top regions: RUSSIA (64%), UKRAINE (13%), UNITED STATES (8%) |
| Platform Engagement | Instagram: 21,916 avg likes/post · Youtube: 3,117,924 avg views/post | Best reach: Youtube 3,117,924 avg views; best engagement: Youtube 91,523 avg likes |
Top Brand Affinities
Napapijri
Stone Island
Dota 2
Maison Margiela
Lada
Counter-Strike
Pull&Bear
Kodak
The Witcher
Carhartt
Supreme
The North Face
| Brand | Category | Score |
|---|---|---|
| Napapijri | Apparel & Fashion | 22.18 |
| Stone Island | Apparel & Fashion | 14.87 |
| Dota 2 | Gaming & Esports (Software/Titles) | 12.83 |
| Maison Margiela | Apparel & Fashion | 8.78 |
| Lada | Automotive | 6.59 |
| Counter-Strike | Gaming & Esports (Software/Titles) | 4.04 |
| Pull&Bear | Apparel & Fashion | 3.74 |
| Kodak | Cameras & Photography | 3.60 |
| The Witcher | Entertainment | 3.31 |
| Carhartt | Apparel & Fashion | 3.10 |
| Supreme | Apparel & Fashion | 3.05 |
| The North Face | Apparel & Fashion | 3.02 |
| Dr. Martens | Apparel & Fashion | 3.01 |
| Dolce & Gabbana | Apparel & Fashion | 2.75 |
| Bershka | Apparel & Fashion | 2.74 |
| CBS Television Studios | Entertainment & Media | 2.47 |
| KENZO | Apparel & Fashion | 2.33 |
| CBS | Entertainment & Media | 2.18 |
| Fujifilm | Cameras & Photography | 2.18 |
| Reebok | Apparel & Fashion | 2.16 |
| Balenciaga | Apparel & Fashion | 2.14 |
| Vans | Footwear | 2.07 |
| Lacoste | Apparel & Fashion | 2.04 |
| Showtime | Entertainment | 2.01 |
| SoundCloud | Entertainment & Media | 1.93 |
| Beats Electronics | Audio & Music Gear | 1.85 |
| Sneakerhead | Footwear | 1.85 |
| New Balance | Footwear | 1.76 |
| KFC | Restaurants & Food Service | 1.73 |
| Versace | Apparel & Fashion | 1.69 |
| Guess | Apparel & Fashion | 1.68 |
| Prada | Apparel & Fashion | 1.65 |
| Tommy Hilfiger | Apparel & Fashion | 1.58 |
| Gucci | Luxury & Designer | 1.56 |
| NYX Cosmetics | Beauty & Personal Care | 1.41 |
| FIFA | Gaming & Esports (Software/Titles) | 1.41 |
| Adidas | Apparel & Fashion | 1.40 |
| Coca-Cola | Beverages | 1.37 |
| Snapseed | Software, Apps & SaaS | 1.35 |
| Xiaomi | Consumer Electronics | 1.26 |
| UFC | Other | 1.24 |
| Nike | Entertainment & Media | 1.22 |
| BMW | Automotive | 1.18 |
| Grand Theft Auto | Gaming & Esports (Software/Titles) | 1.16 |
| Porsche | Automotive | 1.16 |
| Lexus | Automotive | 1.16 |
| Calvin Klein | Apparel & Fashion | 1.14 |
| H&M | Apparel & Fashion | 1.13 |
| Puma | Apparel & Fashion | 1.09 |
| Tesla Motors | Automotive | 1.09 |
Official Profiles
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LoginArtist: Boulevard Depo
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-03)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
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Popularity (2025-10-02)
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