Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
530,852
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 18:53:04 UTC
Genres
Scores
Biography
Bou keeps 18-24 & 25-34 audiences engaged throughout UNITED KINGDOM, UNITED STATES, AUSTRALIA. The composition is heavily male (79%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 145,950 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with Mixcloud, iHeartRaves, Pioneer supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 530,852 · Engagements 33,358 · Rate 6.3% Posts 142 · Views 149,691 · Avg Likes 31,939 · Avg Comments 696 · Avg Views 149,691 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 39% 35-44: 12% 13-17: 5% |
Largest: 18-24 (41%); next: 25-34 (39%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED KINGDOM (30%) UNITED STATES (11%) AUSTRALIA (5%) FRANCE (5%) POLAND (4%) |
Top regions: UNITED KINGDOM (30%), UNITED STATES (11%), AUSTRALIA (5%) |
| Platform Engagement | Instagram: 14,611 avg likes/post · Tiktok: 145,950 avg views/post · Youtube: 3,741 avg views/post | Best reach: Tiktok 145,950 avg views; best engagement: Tiktok 17,200 avg likes |
Top Brand Affinities
Mixcloud
iHeartRaves
Pioneer
Vauxhall
Ableton
SoundCloud
Akai
Sennheiser
Stone Island
MISSGUIDED
Stüssy
Beats Electronics
| Brand | Category | Score |
|---|---|---|
| Mixcloud | Entertainment & Media | 70.54 |
| iHeartRaves | Apparel & Fashion | 56.18 |
| Pioneer | Technology | 43.48 |
| Vauxhall | Automotive | 33.96 |
| Ableton | Audio & Music Gear | 31.10 |
| SoundCloud | Entertainment & Media | 22.96 |
| Akai | Consumer Electronics | 15.79 |
| Sennheiser | Audio & Music Gear | 12.33 |
| Stone Island | Apparel & Fashion | 9.06 |
| MISSGUIDED | Apparel & Fashion | 7.35 |
| Stüssy | Apparel & Fashion | 6.43 |
| Beats Electronics | Audio & Music Gear | 6.22 |
| boohoo | Apparel & Fashion | 6.11 |
| Tesco | Grocery & Pantry | 5.40 |
| Tomorrowland | Apparel & Fashion | 5.07 |
| Spotify Music | Entertainment & Media | 4.68 |
| Warner Bros | Entertainment | 4.64 |
| The North Face | Apparel & Fashion | 3.49 |
| Monster Beverage | Beverages | 3.39 |
| ASOS | Apparel & Fashion | 3.28 |
| Lollapalooza | Entertainment | 3.28 |
| Emporium | Apparel & Fashion | 2.74 |
| Supreme | Apparel & Fashion | 2.60 |
| Sunnies Studios | Apparel & Fashion | 2.59 |
| BBC | Apparel & Fashion | 2.52 |
| Lush | Beauty & Personal Care | 2.52 |
| Urban Outfitters | Apparel & Fashion | 2.50 |
| A Game of Tones | Entertainment | 2.43 |
| Carhartt | Apparel & Fashion | 2.39 |
| Guinness | Alcoholic Beverages | 2.38 |
| Topshop | Apparel & Fashion | 2.35 |
| Volkswagen | Automotive | 2.35 |
| Sneakerhead | Footwear | 2.34 |
| Calvin Klein | Apparel & Fashion | 2.28 |
| Chrysler | Automotive | 2.27 |
| Red Bull | Beverages | 2.25 |
| Vans | Footwear | 2.24 |
| Gymshark | Apparel & Fashion | 2.22 |
| Dr. Martens | Apparel & Fashion | 2.22 |
| shein | Apparel & Fashion | 1.98 |
| Primark | Apparel & Fashion | 1.96 |
| GoPro | Cameras & Photography | 1.88 |
| Kodak | Cameras & Photography | 1.84 |
| Polo Ralph Lauren | Apparel & Fashion | 1.84 |
| McLaren | Automotive | 1.84 |
| Jaguar | Automotive | 1.75 |
| Lacoste | Apparel & Fashion | 1.74 |
| Showtime | Entertainment | 1.72 |
| Jack Daniels | Beverages | 1.69 |
| Nike | Entertainment & Media | 1.67 |
Official Profiles
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LoginArtist: Bou
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 07:32:26 | Baddadan | BBC Radio 1 | London, GB | 30 |
| 2025-08-21 06:39:39 | Baddadan | BBC Radio 1 | London, GB | 235 |
| 2025-08-21 02:15:23 | Baddadan | Kiss Dance | N, GB | 175 |
| 2025-08-21 01:29:25 | Raving In The Studio | BBC Radio 1 Dance | London, GB | 160 |
| 2025-08-21 01:23:09 | Badness | BBC Radio 1 Xtra | London, GB | 137 |
| 2025-08-21 00:26:33 | Raving In The Studio | FM4 | Vienna, AT | 181 |
| 2025-08-21 00:19:34 | Baddadan | Trans Radio UK | N, GB | 236 |
| 2025-08-21 00:18:07 | Streetside | Radio Kampus FM | Warsaw, PL | 213 |
| 2025-08-21 00:05:42 | Bounce | BBC Radio 1 Dance | London, GB | 5 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |