Botnek
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
28,696
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
2025-10-07 16:57:37 UTC
Genres
Biography
Botnek, the collaborative project of Gordon Huntley & Erick Muise, emerged in 2008 in Halifax, Nova Scotia, driven by their mutual passion for house music. The duo quickly gained momentum in the fidget & electro house scene, drawing the attention of Dim Mak Records and embarking on international tours. Their signature quirky house sound resurfaced in 2017 with the release of Don't Need U on their label World Famous Headquarters, leading to a series of tracks in a similar musical style. In 2018, Botnek introduced World Famous Radio on SiriusXM’s Insomniac Radio and opened the doors of World Famous Headquarters to external artists, with a focus on their distinct blend of wacky house music inspired by their early influences.
Botnek connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, MEXICO, CANADA. With a heavily male (79%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Instagram, where posts average 155 avg likes per post; Instagram adds dependable engagement depth. Overlap with iHeartRaves, Trancefamily, Pioneer highlights near-term opportunities in Merchandise collaborations with fashion brands, Exclusive music releases on streaming platforms, Live-streamed DJ sets and virtual events. The throughline is simple: Botnek moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 28,696 · Engagements 155 · Rate 0.5% Posts 3 · Views 0 · Avg Likes 155 · Avg Comments 9 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 49% 18-24: 33% 35-44: 13% 13-17: 3% |
Largest: 25-34 (49%); next: 18-24 (33%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED STATES (38%) MEXICO (6%) CANADA (6%) INDIA (5%) ITALY (4%) |
Top regions: UNITED STATES (38%), MEXICO (6%), CANADA (6%) |
| Platform Engagement | Instagram: 155 avg likes/post | best engagement: Instagram 155 avg likes |
Top Brand Affinities
iHeartRaves
Trancefamily
Pioneer
Phase One
Ableton
Mixcloud
Tomorrowland
Launchpad
SoundCloud
Akai
MOOG
Sennheiser
Recommendations
Products & Services
- Merchandise collaborations with fashion brands
- Exclusive music releases on streaming platforms
- Live-streamed DJ sets and virtual events
- Music production tutorials and workshops
- Collaborative tracks with emerging artists
- Limited edition vinyl releases
- Fan club memberships with exclusive content
- Sponsorship deals with electronic music festivals
Marketing Angles
- Highlight the quirky and unique sound of Botnek
- Engage fans with behind-the-scenes content from studio sessions
- Leverage nostalgia for early electronic music influences
- Promote the duo's festival performances and tour dates
- Create interactive social media challenges related to their music
- Utilize user-generated content from fans at live shows
Content Themes
- Throwback posts to early electronic music tracks
- Behind-the-scenes videos of music production
- Fan shoutouts and features on social media
- Collaborative playlists with other artists
- Live Q&A sessions on social platforms
- Highlighting the creative process of their music
Partnership Brands
- iHeartRaves
- Pioneer
- Ableton
- Tomorrowland
- SoundCloud
- Mixcloud
- Red Bull
- Coachella
- MTV
- Spotify Music
- Amazon Music
- Heineken
- Bud Light
- Vans
- PlayStation
- Dr. Martens
- Tinder
- Grand Theft Auto
- Warner Bros
| Brand | Category | Score |
|---|---|---|
| iHeartRaves | Apparel & Fashion | 91.63 |
| Trancefamily | Apparel & Fashion | 69.61 |
| Pioneer | Technology | 68.16 |
| Phase One | Cameras & Photography | 59.97 |
| Ableton | Audio & Music Gear | 59.31 |
| Mixcloud | Entertainment & Media | 57.60 |
| Tomorrowland | Apparel & Fashion | 40.74 |
| Launchpad | Technology | 32.59 |
| SoundCloud | Entertainment | 22.48 |
| Akai | Consumer Electronics | 21.82 |
| MOOG | Automotive | 14.09 |
| Sennheiser | Audio & Music Gear | 12.32 |
| Pro Tools | Tools, DIY & Garden | 12.13 |
| Beats Electronics | Audio & Music Gear | 10.18 |
| Coachella | Apparel & Fashion | 9.29 |
| Amazon Music | Entertainment & Media | 8.79 |
| Spotify Music | Entertainment & Media | 6.26 |
| Lollapalooza | Entertainment | 5.87 |
| NHL | Sports & Outdoors | 4.47 |
| Grand Theft Auto | Gaming & Esports (Software/Titles) | 4.25 |
| Bud Light | Alcoholic Beverages | 4.23 |
| iHeartRadio Music Awards | Entertainment | 3.92 |
| MTV | Entertainment | 3.86 |
| Stüssy | Apparel & Fashion | 3.79 |
| Coors | Alcoholic Beverages | 3.73 |
| Fallout | Gaming & Esports (Software/Titles) | 3.58 |
| Monster Beverage | Beverages | 3.58 |
| Summit Entertainment | Entertainment | 3.32 |
| Bacardi | Alcoholic Beverages | 3.20 |
| Comedy Central | Entertainment & Media | 3.13 |
| Red Bull | Beverages | 3.01 |
| Pokemon Go | Gaming & Esports (Software/Titles) | 2.81 |
| Budweiser | Beverages | 2.75 |
| Ubisoft | Gaming & Esports (Software/Titles) | 2.53 |
| Heineken | Alcoholic Beverages | 2.49 |
| A Game of Tones | Entertainment | 2.43 |
| AMC | Entertainment | 2.36 |
| Warner Bros | Entertainment | 2.34 |
| NFL | Sports & Outdoors | 2.30 |
| Showtime | Entertainment | 2.22 |
| Dr. Martens | Apparel & Fashion | 2.21 |
| McLaren | Automotive | 2.20 |
| The North Face | Apparel & Fashion | 2.19 |
| Tinder | Technology | 2.16 |
| Jack Daniels | Beverages | 2.06 |
| Star Wars | Entertainment | 2.01 |
| Vans | Footwear | 2.01 |
| Pixar | Entertainment | 2.00 |
| PlayStation | Gaming & Esports (Software/Titles) | 2.00 |
| musical.ly | Entertainment & Media | 1.99 |
Official Profiles
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LoginArtist: Botnek
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Total Streams
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Radio Spins (2025-10-07)
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Popularity (2025-10-06)
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