Borknagar
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
37,922
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 17:08:41 UTC
Genres
Scores
Biography
Featuring a lineup of renowned musicians including Garm, Ivar Bjornson, and Infernus, Borknagar emerged with a self-titled debut in 1996, showcasing straightforward black metal before evolving into a more pagan/folk metal sound with English lyrics on subsequent releases. Over the years, the band underwent lineup changes, with vocalists and instrumentalists coming and going, yet continued to produce ambitious and well-received albums like "The Archaic Course" in 1998 and the critically acclaimed "True North" in 2019. Their latest endeavors include writing new material post-pandemic, live performances, and the release of the album "Fall" in early 2024, demonstrating Borknagar's enduring creativity and musical evolution.
Borknagar reliably reaches 25-34 & 35-44 audiences in UNITED STATES, BRAZIL, CHILE. The base is heavily male (82%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (7,116 avg views per post); Instagram layers on depth and replies. The audience sits near Impericon, Ampeg, Akg, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 37,922 · Engagements 722 · Rate 1.9% Posts 503 · Views 7,116 · Avg Likes 711 · Avg Comments 19 · Avg Views 7,116 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 53% 35-44: 22% 18-24: 18% 45-64: 5% |
Largest: 25-34 (53%); next: 35-44 (22%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
UNITED STATES (18%) BRAZIL (16%) CHILE (6%) ITALY (6%) NORWAY (5%) |
Top regions: UNITED STATES (18%), BRAZIL (16%), CHILE (6%) |
| Platform Engagement | Instagram: 619 avg likes/post · Youtube: 7,116 avg views/post | Best reach: Youtube 7,116 avg views; best engagement: Instagram 619 avg likes |
Top Brand Affinities
Impericon
Ampeg
Akg
Metal Gear Solid
Sennheiser
Pro Tools
Movistar
The Witcher
Pilsner Urquell
Diablo
World of Warcraft
Square Enix
| Brand | Category | Score |
|---|---|---|
| Impericon | 107.97 | |
| Ampeg | 35.28 | |
| Akg | 19.48 | |
| Metal Gear Solid | 14.28 | |
| Sennheiser | 14.13 | |
| Pro Tools | 11.66 | |
| Movistar | 9.48 | |
| The Witcher | 9.09 | |
| Pilsner Urquell | 8.80 | |
| Diablo | 8.63 | |
| World of Warcraft | 8.48 | |
| Square Enix | 8.43 | |
| Amazon Music | 8.25 | |
| Jagermeister | 8.06 | |
| Paulaner | 7.89 | |
| God of War | 7.87 | |
| Capcom | 7.33 | |
| Resident Evil | 6.87 | |
| Jack Daniels | 6.22 | |
| Paco Rabanne | 6.17 | |
| Mortal Kombat | 6.13 | |
| Spotify Music | 6.06 | |
| Final Fantasy | 5.93 | |
| Kickstarter | 4.94 | |
| Sega | 4.85 | |
| Bethesda Softworks | 4.36 | |
| Fallout | 4.30 | |
| Comedy Central | 4.25 | |
| Bandai Namco | 4.13 | |
| Warner Bros | 4.04 | |
| Omega | 3.94 | |
| Star Wars | 3.80 | |
| HBO | 3.74 | |
| Budweiser | 3.39 | |
| Heineken | 3.24 | |
| AMC | 3.24 | |
| Columbia Pictures | 3.16 | |
| NHL | 3.11 | |
| Dr. Martens | 3.03 | |
| Nintendo | 3.01 | |
| MTV | 2.85 | |
| PlayStation | 2.77 | |
| Monster Beverage | 2.76 | |
| Activision Blizzard | 2.72 | |
| Harley-Davidson | 2.65 | |
| Ubisoft | 2.64 | |
| Guinness | 2.58 | |
| Faber-Castell | 2.53 | |
| Chrysler | 2.45 | |
| Matrix | 2.39 |
Official Profiles
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LoginArtist: Borknagar
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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