Bootleg Rascal
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
17,807
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 20:03:59 UTC
Genres
Scores
Biography
In recent years, Bootleg Rascal has seen success with national headline tours, collaborations with other artists like Coterie and Steel Pulse, and the launch of their own touring festival, 'BOOTY BLOCK PARTY'. Their latest single, 'Steppin', is now available for fans to enjoy.
Bootleg Rascal engages 25-34 & 18-24 audiences with repeatable results in AUSTRALIA, NEW ZEALAND, UNITED STATES. The fan base skews female-leaning (50%), giving a straightforward map for media and merchandising. Velocity is clearest on Instagram (223 avg likes per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Vegemite, Qantas, Kmart, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 17,807 · Engagements 223 · Rate 1.3% Posts 1,290 · Views 0 · Avg Likes 223 · Avg Comments 4 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 18-24: 34% 35-44: 13% 13-17: 4% |
Largest: 25-34 (47%); next: 18-24 (34%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews female (50%) |
| Top Countries |
AUSTRALIA (63%) NEW ZEALAND (9%) UNITED STATES (7%) UNITED KINGDOM (4%) CHILE (2%) |
Top regions: AUSTRALIA (63%), NEW ZEALAND (9%), UNITED STATES (7%) |
| Platform Engagement | Instagram: 223 avg likes/post | best engagement: Instagram 223 avg likes |
Top Brand Affinities
Vegemite
Qantas
Kmart
Sunnies Studios
New Line Cinema
Billabong
Holden
Woolworths
Ableton
Spotify Music
BALMAIN
SoundCloud
| Brand | Category | Score |
|---|---|---|
| Vegemite | Food & Snacks | 28.17 |
| Qantas | Travel & Hospitality | 14.29 |
| Kmart | Apparel & Fashion | 12.42 |
| Sunnies Studios | Apparel & Fashion | 10.99 |
| New Line Cinema | Entertainment | 8.77 |
| Billabong | Apparel & Fashion | 8.63 |
| Holden | Automotive | 7.94 |
| Woolworths | Grocery & Pantry | 7.67 |
| Ableton | Audio & Music Gear | 5.51 |
| Spotify Music | Entertainment & Media | 4.79 |
| BALMAIN | Apparel & Fashion | 4.31 |
| SoundCloud | Entertainment & Media | 4.29 |
| Aperol | Alcoholic Beverages | 3.56 |
| Lollapalooza | Entertainment | 3.47 |
| Kodak | Cameras & Photography | 3.39 |
| Tinder | Technology | 3.38 |
| Polaroid | Cameras & Photography | 3.35 |
| GoPro | Cameras & Photography | 3.25 |
| Dr. Martens | Apparel & Fashion | 3.12 |
| Stüssy | Apparel & Fashion | 2.88 |
| Emporium | Apparel & Fashion | 2.81 |
| Coachella | Apparel & Fashion | 2.69 |
| Beats Electronics | Audio & Music Gear | 2.54 |
| Nickelodeon | Entertainment | 2.54 |
| McLaren | Automotive | 2.49 |
| Guinness | Alcoholic Beverages | 2.39 |
| ASOS | Apparel & Fashion | 2.35 |
| Showtime | Entertainment | 2.35 |
| A Game of Tones | Entertainment | 2.21 |
| Lush | Beauty & Personal Care | 2.19 |
| Vans | Footwear | 2.03 |
| Tomorrowland | Apparel & Fashion | 1.80 |
| Fujifilm | Cameras & Photography | 1.79 |
| The Olympic Games | Sports & Outdoors | 1.76 |
| Heineken | Alcoholic Beverages | 1.71 |
| Red Bull | Beverages | 1.68 |
| Airbnb | Travel & Hospitality | 1.65 |
| Cadillac | Automotive | 1.63 |
| Jack Daniels | Alcoholic Beverages | 1.59 |
| Chrysler | Automotive | 1.53 |
| Harley-Davidson | Automotive | 1.47 |
| Toyota | Automotive | 1.43 |
| New Balance | Footwear | 1.36 |
| National Geographic | Entertainment & Media | 1.29 |
| Subaru | Automotive | 1.24 |
| Converse | Footwear | 1.22 |
| Oakley | Apparel & Fashion | 1.19 |
| Pepsi | Beverages | 1.17 |
| Bentley | Automotive | 1.06 |
| Mazda | Automotive | 1.05 |
Official Profiles
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LoginArtist: Bootleg Rascal
The map shows every radio station that aired Bootleg Rascal today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-17)
Total: 376,962
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
309,188 | 82.02% |
| [+] |
Last.fm |
67,417 | 17.88% |
| [+] |
Yandex |
357 | 0.09% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 02:51:11 | Rescue Me | 87.8 UCFM | Canberra, AU | 213 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |