Booker T. Jones
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
20,933
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 20:44:27 UTC
Genres
Scores
Biography
Jones' enduring career was marked by accolades, including induction into the Rock & Roll Hall of Fame with the MG's in 1992, and a successful reunion album in 1994. His solo ventures, such as the acclaimed albums "Potato Hole" in 2008 and "The Road from Memphis" in 2011, showcased his versatility and innovative collaborations. Returning to Stax Records in 2013, Jones released "Sound the Alarm" with a lineup of guest artists, reaffirming his status as a legendary figure in American music history.
Booker T. Jones commands interest from 35-44 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, CANADA. With a heavily male (74%) base, collaborations tied to style, access, or drops tend to land. Instagram delivers predictable visibility (493 avg likes per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Ampeg, MOOG, Mixcloud points squarely at Vinyl records and turntables, Concert tickets and VIP experiences, Merchandise like t-shirts and hats. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 20,933 · Engagements 493 · Rate 2.4% Posts 333 · Views 0 · Avg Likes 493 · Avg Comments 12 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 33% 25-34: 29% 45-64: 27% 18-24: 10% |
Largest: 35-44 (33%); next: 25-34 (29%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (60%) UNITED KINGDOM (7%) CANADA (4%) AUSTRALIA (4%) JAPAN (4%) |
Top regions: UNITED STATES (60%), UNITED KINGDOM (7%), CANADA (4%) |
| Platform Engagement | Instagram: 493 avg likes/post | best engagement: Instagram 493 avg likes |
Top Brand Affinities
Ampeg
MOOG
Mixcloud
Live Nation
Pro Tools
Akg
Akai
Amazon Music
Sennheiser
Ableton
NBC
Paramount Pictures
Recommendations
Products & Services
- Vinyl records and turntables
- Concert tickets and VIP experiences
- Merchandise like t-shirts and hats
- Music streaming subscriptions
- Collaborative music projects
- Music production software
- Live performance gear
- Music-themed apparel
Marketing Angles
- Highlight collaborations with contemporary artists
- Emphasize the legacy of Memphis soul and funk
- Leverage nostalgia for classic R&B and soul
- Promote exclusive behind-the-scenes content
- Engage fans with interactive Q&A sessions
- Create themed playlists featuring his music
Content Themes
- Behind-the-scenes of music production
- Stories from his career and collaborations
- Live performance clips and highlights
- Fan shoutouts and engagement posts
- Music history and influences
- Personal anecdotes and life lessons
Partnership Brands
- Ampeg
- MOOG
- Sennheiser
- Ableton
- Amazon Music
- Live Nation
- Mixcloud
- Spotify Music
- Pro Tools
- Akai
- Beats Electronics
- Kickstarter
- MTV
- Coachella
- Guinness
- Nixon
- FedEx
- Verizon
- Budweiser
- Dr. Martens
| Brand | Category | Score |
|---|---|---|
| Ampeg | Audio & Music Gear | 99.95 |
| MOOG | Automotive | 61.02 |
| Mixcloud | Entertainment & Media | 33.90 |
| Live Nation | Entertainment | 25.23 |
| Pro Tools | Tools, DIY & Garden | 23.32 |
| Akg | Audio & Music Gear | 22.49 |
| Akai | Consumer Electronics | 19.41 |
| Amazon Music | Entertainment & Media | 18.93 |
| Sennheiser | Audio & Music Gear | 15.65 |
| Ableton | Audio & Music Gear | 9.28 |
| NBC | Entertainment & Media | 9.12 |
| Paramount Pictures | Entertainment | 9.02 |
| Cadillac | Automotive | 7.96 |
| Spotify Music | Entertainment & Media | 7.91 |
| iHeartRadio Music Awards | Entertainment | 6.99 |
| Verizon | Telecom & Internet Services | 6.99 |
| Nixon | Accessories (Bags, Eyewear, Etc.) | 6.91 |
| Columbia Pictures | Entertainment | 5.52 |
| Leica | Cameras & Photography | 5.50 |
| FedEx | Travel & Hospitality | 5.35 |
| Kickstarter | E-commerce & Marketplaces | 5.27 |
| Coors | Alcoholic Beverages | 4.72 |
| Beats Electronics | Audio & Music Gear | 4.56 |
| CNN | Entertainment & Media | 4.38 |
| SoundCloud | Entertainment & Media | 4.34 |
| Guinness | Alcoholic Beverages | 4.11 |
| Philips | Consumer Electronics | 4.10 |
| Margaritaville | Apparel & Fashion | 4.08 |
| Pixar | Entertainment | 4.03 |
| BBC | Apparel & Fashion | 3.77 |
| MTV | Entertainment | 3.73 |
| Campari | Alcoholic Beverages | 3.69 |
| Coachella | Apparel & Fashion | 3.67 |
| Lollapalooza | Entertainment | 3.40 |
| Busch | Beverages | 3.38 |
| Kodak | Cameras & Photography | 3.33 |
| Budweiser | Beverages | 3.33 |
| ESPN | Entertainment | 3.25 |
| Summit Entertainment | Entertainment | 3.21 |
| Comedy Central | Entertainment | 3.12 |
| Warner Bros | Entertainment | 3.08 |
| Showtime | Entertainment | 3.03 |
| Jack Daniels | Beverages | 2.89 |
| Polaroid | Cameras & Photography | 2.86 |
| Yamaha | Consumer Electronics | 2.79 |
| Emporium | Apparel & Fashion | 2.73 |
| Dr. Martens | Apparel & Fashion | 2.64 |
| NFL | Sports & Outdoors | 2.53 |
| Los Angeles Lakers | Sports & Outdoors | 2.42 |
| The Olympic Games | Sports & Outdoors | 2.41 |
Official Profiles
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LoginArtist: Booker T. Jones
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-19)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-19 06:31:14 | Representing Memphis | WUSM | Hattiesburg, US | 197 |
| 2025-08-19 02:51:13 | I Cover the Waterfront | Mdr Kultur | Camburg, DE | 388 |
| 2025-08-19 02:51:10 | I Cover the Waterfront | Bremen Zwei | Bremen, DE | 391 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |