Booba

Booba — pop artist from FR.

French hardcore rapper Booba, born Elie Yaffa on September 9, 1976, began his hip-hop career in 1994 under the aliases B2O and B2OBA. In 1996, he co-founded…

Recognizable

Country: FR | Gender: male | Artist ID: 11e81bcd-1df1-bfae-815b-a0369fe50396

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Genres

popfrancotonpop urbainehip-hop & raprap conscienthip-hop/rapfrench hip hopold school rap francaiship hop

Influential: 68.77% Fanbase: 68.19% Trending: 69.06%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Not available

As of 2025-09-09

7,140,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.77% | Fanbase 68.19% | Trending 69.06% | CAREER STAGE: MAINSTREAM

Biography

French hardcore rapper Booba, born Elie Yaffa on September 9, 1976, began his hip-hop career in 1994 under the aliases B2O and B2OBA. In 1996, he co-founded the group Lunatic and the label 45 Scientific with rapper Ali, releasing the acclaimed LP Mauvais Oeil in 2000. Booba's solo career took off with his 2002 debut album, Temps Mort, leading to a major label contract and the successful release of Panthéon in 2004. He continued to release albums and mixtapes, with Ouest Side reaching number one on the French charts in 2006.

Despite facing personal tragedies, including a kidnapping incident involving his mother and brother, Booba persevered in his music career. His albums 0.9 in 2008 and Lunatic in 2010 were followed by the release of Futur in 2012. Throughout his career, Booba has maintained a significant presence in the French rap scene, earning both commercial success and critical acclaim.

Report Date: 2025-09-09

Booba indexes high with fans in the 18-24 range in FRANCE, CôTE D’IVOIRE, ALGERIA. The skew is heavily male (75%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 287,550 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Booba when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Booba score 0.23% — Low bucket.

Followers:7,140,000

Engagements:16,317

Rate:0.2%

Posts:1,068

Avg Likes:13,826

Avg Comments:618

Avg Views:382,924

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,140,000 · Engagements 16,317 · Rate 0.2% Posts 1,068 · Views 382,924 · Avg Likes 13,826 · Avg Comments 618 · Avg Views 382,924	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 35% 13-17: 6% 35-44: 5%	Largest: 18-24 (53%); next: 25-34 (35%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	FRANCE (53%) CôTE D’IVOIRE (10%) ALGERIA (8%) BELGIUM (5%) MOROCCO (5%)	Top regions: FRANCE (53%), CôTE D’IVOIRE (10%), ALGERIA (8%)
Platform Engagement	Tiktok: 287,550 avg views/post · Youtube: 95,374 avg views/post	Best reach: Tiktok 287,550 avg views; best engagement: Tiktok 10,800 avg likes