Boo Seeka
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
42,396
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 21:56:44 UTC
Genres
Scores
Biography
Boo Seeka resonates with 25-34 & 18-24 audiences and sustains presence in AUSTRALIA, UNITED STATES, CANADA. The demographic is heavily female (59%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 17,050 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Bec & Bridge, Sabo Skirt, Vegemite maps cleanly into Merchandise (apparel, accessories), Exclusive music releases, VIP concert experiences. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 42,396 · Engagements 1,491 · Rate 3.5% Posts 528 · Views 17,050 · Avg Likes 1,454 · Avg Comments 14 · Avg Views 17,050 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 18-24: 29% 35-44: 18% 45-64: 12% |
Largest: 25-34 (39%); next: 18-24 (29%) |
| Gender Split |
Female: 59% Male: 41% Non-binary/Other: 0% |
Skews female (59%) |
| Top Countries |
AUSTRALIA (65%) UNITED STATES (15%) CANADA (3%) UNITED KINGDOM (3%) NEW ZEALAND (2%) |
Top regions: AUSTRALIA (65%), UNITED STATES (15%), CANADA (3%) |
| Platform Engagement | Instagram: 0 avg likes/post · Tiktok: 17,050 avg views/post | Best reach: Tiktok 17,050 avg views; best engagement: Tiktok 1,454 avg likes |
Top Brand Affinities
Bec & Bridge
Sabo Skirt
Vegemite
Myer
Virgin Australia
Telstra
Coles
Qantas
Kmart
Illy
Woolworths
Sunnies Studios
Recommendations
Products & Services
- Merchandise (apparel, accessories)
- Exclusive music releases
- VIP concert experiences
- Music production software
- Collaborative playlists on streaming platforms
- Limited edition vinyl records
- Music-themed art prints
- Fan club memberships
Marketing Angles
- Highlight the vibrant energy of Boo Seeka's music
- Engage fans with behind-the-scenes content
- Leverage collaborations with popular Australian brands
- Create interactive social media challenges
- Promote eco-friendly merchandise
- Utilize user-generated content for authenticity
Content Themes
- Live performance snippets
- Music production tutorials
- Day-in-the-life vlogs
- Fan shoutouts and features
- Collaborations with other artists
- Music festival highlights
Partnership Brands
- Bec & Bridge
- Sabo Skirt
- Virgin Australia
- Telstra
- Coles
- Woolworths
- Qantas
- Myer
- Ableton
- Spotify Music
- Lululemon Athletica
- Dr. Martens
- Billabong
- GoPro
- Aperol
- Tomorrowland
- Coachella
| Brand | Category | Score |
|---|---|---|
| Bec & Bridge | Apparel & Fashion | 78.40 |
| Sabo Skirt | Apparel & Fashion | 65.89 |
| Vegemite | Food & Snacks | 49.86 |
| Myer | Apparel & Fashion | 43.81 |
| Virgin Australia | Travel & Hospitality | 39.31 |
| Telstra | Telecom & Internet Services | 35.01 |
| Coles | Grocery & Pantry | 26.01 |
| Qantas | Travel & Hospitality | 24.97 |
| Kmart | Apparel & Fashion | 22.19 |
| Illy | Beverages | 18.66 |
| Woolworths | Grocery & Pantry | 13.47 |
| Sunnies Studios | Apparel & Fashion | 12.47 |
| Zimmermann | Apparel & Fashion | 12.42 |
| Billabong | Apparel & Fashion | 10.90 |
| New Line Cinema | Entertainment | 9.84 |
| Holden | Automotive | 8.37 |
| Ableton | Audio & Music Gear | 7.93 |
| BALMAIN | Apparel & Fashion | 6.51 |
| Pioneer | Audio & Music Gear | 6.18 |
| Aperol | Alcoholic Beverages | 5.46 |
| Coachella | Apparel & Fashion | 5.23 |
| Tinder | Technology | 4.62 |
| Spotify Music | Entertainment & Media | 4.29 |
| Geocaching | Other | 4.24 |
| UberEATS | Restaurants & Food Service | 4.21 |
| Showtime | Entertainment | 4.02 |
| McLaren | Automotive | 3.91 |
| Lush | Beauty & Personal Care | 3.75 |
| Emporium | Apparel & Fashion | 3.68 |
| Smirnoff | Alcoholic Beverages | 3.51 |
| Tomorrowland | Apparel & Fashion | 3.51 |
| Airbnb | Travel & Hospitality | 3.51 |
| Lululemon Athletica | Apparel & Fashion | 3.36 |
| SoundCloud | Entertainment & Media | 3.28 |
| Polaroid | Cameras & Photography | 3.11 |
| ABC | Other | 3.10 |
| Guinness | Alcoholic Beverages | 2.95 |
| Lollapalooza | Entertainment | 2.91 |
| ASOS | Apparel & Fashion | 2.84 |
| GoPro | Cameras & Photography | 2.80 |
| Baileys | Beverages | 2.75 |
| Dr. Martens | Apparel & Fashion | 2.55 |
| Martini | Alcoholic Beverages | 2.53 |
| Paramount Pictures | Entertainment & Media | 2.49 |
| Mulberry | Apparel & Fashion | 2.44 |
| Beats Electronics | Audio & Music Gear | 2.42 |
| The Olympic Games | Sports & Outdoors | 2.12 |
| Nickelodeon | Entertainment | 2.08 |
| Kodak | Cameras & Photography | 1.90 |
| Mazda | Automotive | 1.82 |
Official Profiles
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LoginArtist: Boo Seeka
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 08:06:50 | High Up | Itapema FM | Joinville, BR | 197 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |