Bonobo Brand Affinity ranks highest MOOG at 54.25% . Very Strong. Score DMDB 55.05% | Fanbase 68.94%

Bonobo — jazz & standards artist from GB.

Simon Green, known professionally as Bonobo, is an electronic music artist hailing from Brighton, England. Debuting in 2000 with the album "Animal Magic,"…

Bonobo

Established

Country: GB | Gender: male | Artist ID: 11e81bd3-3b5b-f824-bd11-a0369fe50396

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Genres

jazz & standardsnu jazzjazztronicahip-hop & raptrip hopelectronicelectronicninjadowntempoelectronica

Influential: 55.05% Fanbase: 68.94% Trending: 48.11%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 54.25% • Very Strong

As of 2025-09-09

788,175

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 55.05% | Fanbase 68.94% | Trending 48.11% | CAREER STAGE: MID_LEVEL

Biography

Simon Green, known professionally as Bonobo, is an electronic music artist hailing from Brighton, England. Debuting in 2000 with the album "Animal Magic," Bonobo's sound has evolved to incorporate live instrumentation and a diverse range of musical influences, from jazz to world music styles. Green tours both as a solo DJ and with a live ensemble, garnering acclaim for his highly orchestrated performances at major festivals and sold-out shows. His more recent work, including 2017's "Migration," has seen a shift towards club-oriented styles like U.K. garage and house, leading to increased popularity and chart success.

After signing with Ninja Tune in 2001, Bonobo released several well-received albums, such as "Dial 'M' for Monkey" in 2003 and "Black Sands" in 2010. His fifth album, "The North Borders," released in 2013, featured collaborations with artists like Erykah Badu and marked a new level of critical and commercial success. Subsequent releases, including the 2017 album "Migration," have continued to showcase Bonobo's innovative blend of electronic and organic sounds, solidifying his reputation as a prominent figure in the electronic music scene.

Report Date: 2025-09-09

Bonobo stands out with 25-34 & 18-24 audiences across UNITED STATES, UNITED KINGDOM, INDIA. The profile is heavily male (68%), and content lands hardest on Youtube, where posts average 18,779 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with MOOG, Mixcloud, Ableton, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Bonobo a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bonobo score 1.20% — Moderate bucket.

Brand: MOOGBrand: MixcloudBrand: Ableton

Followers:788,175

Engagements:9,484

Rate:1.2%

Posts:1,146

Avg Likes:9,432

Avg Comments:210

Avg Views:27,828

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 788,175 · Engagements 9,484 · Rate 1.2% Posts 1,146 · Views 27,828 · Avg Likes 9,432 · Avg Comments 210 · Avg Views 27,828	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 37% 35-44: 12% 45-64: 3%	Largest: 25-34 (44%); next: 18-24 (37%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (15%) UNITED KINGDOM (8%) INDIA (5%) ITALY (5%) RUSSIA (5%)	Top regions: UNITED STATES (15%), UNITED KINGDOM (8%), INDIA (5%)
Platform Engagement	Instagram: 8,856 avg likes/post · Tiktok: 9,049 avg views/post · Youtube: 18,779 avg views/post	Best reach: Youtube 18,779 avg views; best engagement: Instagram 8,856 avg likes

Top Brand Affinities

MOOG

Score: 54.25

Mixcloud

Score: 40.33

Ableton

Score: 38.88

Akai

Score: 23.90

Pioneer

Score: 14.59

Tate Modern

Score: 13.37

Sennheiser

Score: 11.35

Amazon Music

Score: 10.92

Pro Tools

Score: 10.70

SoundCloud

Score: 8.73

Beats Electronics

Score: 6.49

Coachella

Score: 5.37

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Top Brand Affinities

Brand	Category	Score
MOOG		54.25
Mixcloud		40.33
Ableton		38.88
Akai		23.90
Pioneer		14.59
Tate Modern		13.37
Sennheiser		11.35
Amazon Music		10.92
Pro Tools		10.70
SoundCloud		8.73
Beats Electronics		6.49
Coachella		5.37
Leica		5.29
Kodak		5.23
Spotify Music		4.90
Oculus		4.75
Fujifilm		4.19
Carhartt		4.06
Olympus		4.01
Campari		3.73
Lollapalooza		3.71
Aperol		3.43
Pantone Inc		3.20
The North Face		3.12
Airbnb		3.11
A Game of Tones		3.10
Guinness		3.08
Polaroid		3.04
Stüssy		3.04
Urban Outfitters		2.96
Lush		2.94
Showtime		2.94
Montblanc		2.76
Warner Bros		2.75
Tomorrowland		2.75
National Geographic		2.65
Garnier		2.58
Dr. Martens		2.43
ASOS		2.40
GoPro		2.35
Lululemon Athletica		2.22
Sunnies Studios		2.20
BBC		2.20
Vans		2.18
Adobe		2.08
Bellagio		2.08
HBO		2.05
Paramount Pictures		2.00
Lego		1.97
ASICS		1.92