Bonnie Raitt
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
183,000
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 18:55:08 UTC
Genres
Scores
Biography
Born to Broadway star John Raitt, Bonnie Raitt's early affinity for the blues led her to drop out of college and pursue a career in music, performing alongside blues legends before signing with Warner Bros. Her eclectic tastes and guitar skills set her apart in the industry, leading to critical acclaim and hits like "Runaway." Despite career setbacks in the '80s, Raitt's collaboration with producer Don Was revitalized her music, resulting in Grammy success and continued chart-topping albums, solidifying her legacy in the music industry.
Bonnie Raitt commands interest from 45-64 & 25-34 audiences in UNITED STATES, CANADA, JAPAN. With a heavily female (56%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (1,837 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with leading lifestyle names points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 183,000 · Engagements 271 · Rate 0.1% Posts 75 · Views 1,837 · Avg Likes 256 · Avg Comments 15 · Avg Views 1,837 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 34% 25-34: 27% 35-44: 21% 18-24: 16% |
Largest: 45-64 (34%); next: 25-34 (27%) |
| Gender Split |
Female: 56% Male: 44% Non-binary/Other: 0% |
Skews female (56%) |
| Top Countries |
UNITED STATES (59%) CANADA (5%) JAPAN (4%) UNITED KINGDOM (4%) BRAZIL (3%) |
Top regions: UNITED STATES (59%), CANADA (5%), JAPAN (4%) |
| Platform Engagement | Youtube: 1,837 avg views/post | Best reach: Youtube 1,837 avg views; best engagement: Youtube 256 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Bonnie Raitt
The map shows every radio station that aired Bonnie Raitt today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 07:54:37 | Me and the Boys - Remastered Version | WYEP | Pittsburgh, US | 214 |
| 2025-08-21 07:54:03 | Something to Talk About | ORF Ö2 Radio Wien | Vienna, AT | 207 |
| 2025-08-21 06:47:33 | I Can't Make You Love Me | WCOO-FM | Charleston, SC, US | 320 |
| 2025-08-21 06:34:37 | Real Man | KRSH | Santa Rosa, US | 4 |
| 2025-08-21 06:20:08 | I Can't Make You Love Me | Kringvarp Føroya | Tórshavn, FO | 327 |
| 2025-08-21 06:02:27 | Poor, Poor Pitiful Me | Averne | Clermont-Ferrand, FR | 212 |
| 2025-08-21 05:56:40 | Under The Falling Sky | KUMD | Duluth, MN, US | 206 |
| 2025-08-21 05:35:59 | Finest Lovin' Man | WMOT | Nashville, US | 230 |
| 2025-08-21 04:57:22 | Nick of Time | OUI FM Girls Rock | Paris, FR | 222 |
| 2025-08-21 04:47:14 | Unnecessarily Mercenary | WYCE | Grand Rapids, US | 224 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |