Bongeziwe Mabandla

Bongeziwe Mabandla — pop artist from ZA.

Bongeziwe Mabandla, a multi-award-winning artist, is reshaping African music with his captivating voice and four acclaimed albums, including Umlilo and…

Influential: 50.66% Fanbase: 23.04% Trending: 64.47%

As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Standard Bank • 301.98% • Very Strong

As of 2025-09-09

113,357

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 18:53:12 UTC

Genres

popsouth african popalternativesouth african alternativeothersworldwide

Scores

Score: DMDB 50.70% | Fanbase 23.00% | Trending 64.50% | CAREER STAGE: MID_LEVEL

Biography

Bongeziwe Mabandla, a multi-award-winning artist, is reshaping African music with his captivating voice and four acclaimed albums, including Umlilo and amaXesha, which garnered him accolades like two South African Music Awards for Best Alternative Music Album and a Feather Award for Musician of the Year. Praised by The Guardian as "Global Album of the Month," his latest release, amaXesha, transcends boundaries with its deeply moving sound.

In 2023, Mabandla's COLORS session introduced his heartfelt music to a global audience, solidifying his unique ability to connect through song. The following year, his sold-out world tour for amaXesha brought his raw, emotionally charged performances to cities like London, Paris, and New York, showcasing his magnetic energy and genuine artistry that resonates across cultures and languages.

Report Date: 2025-09-09

Bongeziwe Mabandla performs best with fans in the 25-34 range, concentrated in SOUTH AFRICA, FRANCE, UNITED KINGDOM. Audience composition is male-leaning (54%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 13,600 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Standard Bank, Woolworths, Mixcloud, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Bongeziwe Mabandla is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bongeziwe Mabandla score 2.63% — Strong bucket.

Brand: Standard BankBrand: WoolworthsBrand: Mixcloud

Followers:113,357

Engagements:2,980

Rate:2.6%

Posts:520

Avg Likes:2,907

Avg Comments:55

Avg Views:15,781

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 113,357 · Engagements 2,980 · Rate 2.6% Posts 520 · Views 15,781 · Avg Likes 2,907 · Avg Comments 55 · Avg Views 15,781	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 41% 35-44: 7% 13-17: 5%	Largest: 25-34 (45%); next: 18-24 (41%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	SOUTH AFRICA (61%) FRANCE (5%) UNITED KINGDOM (5%) UNITED STATES (4%) GERMANY (2%)	Top regions: SOUTH AFRICA (61%), FRANCE (5%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 1,389 avg likes/post · Tiktok: 13,600 avg views/post · Youtube: 2,181 avg views/post	Best reach: Tiktok 13,600 avg views; best engagement: Tiktok 1,434 avg likes

Top Brand Affinities

Standard Bank

Score: 301.98

Woolworths

Score: 65.51

Mixcloud

Score: 17.01

Dr. Martens

Score: 6.71

Ableton

Score: 6.62

Jagermeister

Score: 6.59

Tate Modern

Score: 6.27

Pioneer

Score: 6.17

Moët & Chandon

Score: 6.08

Colgate

Score: 5.69

Nivea

Score: 5.15

H&M

Score: 5.13

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Standard Bank		301.98
Woolworths		65.51
Mixcloud		17.01
Dr. Martens		6.71
Ableton		6.62
Jagermeister		6.59
Tate Modern		6.27
Pioneer		6.17
Moët & Chandon		6.08
Colgate		5.69
Nivea		5.15
H&M		5.13
KARL LAGERFELD		4.90
SoundCloud		4.67
Kodak		4.54
Hennessy		4.14
Spotify Music		4.06
Sunnies Studios		3.61
Stüssy		3.59
Daniel Wellington		3.56
Bacardi		3.46
Emporium		3.43
New Balance		3.28
Fujifilm		3.26
Airbnb		3.15
Pantone Inc		2.85
Mulberry		2.68
Zara		2.65
Levi's		2.59
Vogue		2.57
Converse		2.45
Dolce & Gabbana		2.44
Timberland		2.42
Beats Electronics		2.35
Herbalife		2.25
Puma		2.21
Garnier		2.19
Lacoste		2.18
Sneakerhead		2.08
The North Face		2.05
Paramount Pictures		2.04
ASOS		2.01
Land Rover		2.00
Vans		1.98
Showtime		1.94
Polaroid		1.92
shein		1.87
Ray-Ban		1.86
Aperol		1.85
ASICS		1.85

Official Profiles

Artist: Bongeziwe Mabandla

Date Range: 2025-10-03 → 2025-10-03

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Bongeziwe Mabandla today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-21 02:48:29	sisahleleleni (ii)	RCV	Lille, FR	138
2025-08-21 02:10:20	Yini	Radio Meuh	La Clusaz, FR	237