BONES (UK)
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
72,172
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 18:58:30 UTC
Genres
Scores
Biography
BONES UK's electrifying energy and fearless approach to songwriting deliver a provocative and exhilarating listening experience, showcasing their unique perspective on contemporary issues. Their innovative recording process, which involved capturing sounds in unconventional spaces like cars, bathrooms, and basements, contributed to the album's distinct sound and vision. The duo further connected with fans by releasing an acoustic EP titled UNPLUGGED in 2020, featuring stripped-down versions of fan favorites from their debut album accompanied by a short film.
BONES (UK) draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, UNITED KINGDOM, RUSSIA. The skew is male-leaning (50%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 5,872 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Live Nation, Ampeg, MOOG makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 72,172 · Engagements 746 · Rate 1.0% Posts 3,043 · Views 6,262 · Avg Likes 725 · Avg Comments 30 · Avg Views 6,262 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 33% 35-44: 14% 45-64: 7% |
Largest: 18-24 (42%); next: 25-34 (33%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews male (50%) |
| Top Countries |
UNITED STATES (40%) UNITED KINGDOM (10%) RUSSIA (7%) CANADA (4%) FRANCE (4%) |
Top regions: UNITED STATES (40%), UNITED KINGDOM (10%), RUSSIA (7%) |
| Platform Engagement | Instagram: 494 avg likes/post · Tiktok: 390 avg views/post · Youtube: 5,872 avg views/post | Best reach: Youtube 5,872 avg views; best engagement: Instagram 494 avg likes |
Top Brand Affinities
Live Nation
Ampeg
MOOG
Arctic Fox hair Color
Hot Topic
Sennheiser
Pro Tools
Amazon Music
Akg
Ableton
iHeartRadio Music Awards
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Live Nation | 41.93 | |
| Ampeg | 41.15 | |
| MOOG | 20.76 | |
| Arctic Fox hair Color | 19.90 | |
| Hot Topic | 16.23 | |
| Sennheiser | 14.96 | |
| Pro Tools | 14.86 | |
| Amazon Music | 14.31 | |
| Akg | 14.14 | |
| Ableton | 9.78 | |
| iHeartRadio Music Awards | 8.10 | |
| Spotify Music | 6.41 | |
| Lollapalooza | 5.90 | |
| Taco Bell | 5.39 | |
| Dr. Martens | 5.35 | |
| MTV | 5.28 | |
| Paramount Pictures | 5.21 | |
| Jameson | 5.08 | |
| NBC | 4.98 | |
| NHL | 4.87 | |
| Columbia Pictures | 4.86 | |
| Free People | 4.67 | |
| Leica | 4.49 | |
| Resident Evil | 4.34 | |
| Showtime | 4.27 | |
| Mortal Kombat | 4.06 | |
| The Witcher | 4.01 | |
| Coachella | 3.84 | |
| Monster Beverage | 3.72 | |
| SoundCloud | 3.63 | |
| Verizon | 3.55 | |
| Coors | 3.55 | |
| Warner Bros | 3.48 | |
| Polaroid | 3.34 | |
| Budweiser | 3.33 | |
| Jack Daniels | 3.08 | |
| Comedy Central | 3.06 | |
| Walmart | 3.03 | |
| AMC | 3.00 | |
| Kodak | 2.99 | |
| Beats Electronics | 2.93 | |
| Star Wars | 2.92 | |
| BBC | 2.91 | |
| Harley-Davidson | 2.87 | |
| Nickelodeon | 2.86 | |
| Guinness | 2.82 | |
| Vans | 2.68 | |
| WWE | 2.66 | |
| Martini | 2.62 | |
| Tinder | 2.54 |
Official Profiles
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LoginArtist: BONES (UK)
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-19)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-19 08:47:18 | Won't Settle | Equinoxe | Liège, BE | 200 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |