Bon Iver

Bon Iver — alternative artist from US.

Bon Iver's album "SABLE" marked a period of introspection and darkness, while "fABLE" represents a shift towards a more open and radiant sound. The focus of…

Influence: 78.87% Fanbase: 74.09% Trending: 81.26% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 19.10% • Very Strong

As of 2025-10-01

1,747,753

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-11-07 00:43:38 UTC

Genres

alternativealternativeeau claire indieelectronicelectronicothersmelancholiafolk & traditionalindie folk

Biography

Bon Iver's album "SABLE" marked a period of introspection and darkness, while "fABLE" represents a shift towards a more open and radiant sound. The focus of the new album is on themes of love, clarity, and honesty, with Vernon exploring the emotions of infatuation and the complexities of relationships.

Throughout "fABLE," Vernon delves into the intensity of new love and the challenges that come with it, acknowledging the need for patience and commitment in relationships. The album reflects a journey towards understanding and acceptance, emphasizing that while there may be moments of joy and light, there are also shadows that linger from the past. Ultimately, "fABLE" serves as a narrative of personal growth and the complexities of human connection.

Top Brand Affinities

Report Date: 2025-10-01

Bon Iver indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily male (56%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 11,950 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward MOOG, Ableton, Glossier, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Bon Iver when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bon Iver score 0.79% — Low bucket.

Brand: MOOGBrand: AbletonBrand: Glossier

Followers:1,747,753

Engagements:13,838

Rate:0.8%

Posts:1,111

Avg Likes:13,799

Avg Comments:115

Avg Views:20,167

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,747,753 · Engagements 13,838 · Rate 0.8% Posts 1,111 · Views 20,167 · Avg Likes 13,799 · Avg Comments 115 · Avg Views 20,167	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 37% 35-44: 9% 13-17: 5%	Largest: 18-24 (46%); next: 25-34 (37%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (26%) BRAZIL (11%) UNITED KINGDOM (7%) CANADA (5%) INDONESIA (4%)	Top regions: UNITED STATES (26%), BRAZIL (11%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 13,249 avg likes/post · Tiktok: 11,950 avg views/post · Youtube: 8,217 avg views/post	Best reach: Tiktok 11,950 avg views; best engagement: Instagram 13,249 avg likes

Top Brand Affinities

MOOG

Score: 19.10

Ableton

Score: 10.50

Glossier

Score: 10.11

Amazon Music

Score: 8.44

Pro Tools

Score: 8.22

Tate Modern

Score: 7.83

Coors

Score: 5.61

Lollapalooza

Score: 5.55

Free People

Score: 5.27

Coachella

Score: 5.12

Spotify Music

Score: 4.94

Anthropologie

Score: 4.93

Brand	Category	Score
MOOG		19.10
Ableton		10.50
Glossier		10.11
Amazon Music		8.44
Pro Tools		8.22
Tate Modern		7.83
Coors		5.61
Lollapalooza		5.55
Free People		5.27
Coachella		5.12
Spotify Music		4.94
Anthropologie		4.93
Pacific Northwest Wonderland		4.87
Kodak		4.77
Showtime		4.67
Verizon		4.60
Gillette		4.51
Urban Outfitters		4.46
Airbnb		4.24
Paramount Pictures		4.10
Carhartt		3.96
Kickstarter		3.73
Polaroid		3.65
Oculus		3.60
SoundCloud		3.56
Guinness		3.39
Summit Entertainment		3.34
Dr. Martens		3.23
Fujifilm		3.19
Busch		3.17
Emporium		3.14
Leica		3.08
Aperol		3.00
Lululemon Athletica		2.75
Tinder		2.65
Lush		2.63
HBO		2.51
NBC		2.40
Mulberry		2.37
ASOS		2.32
Beats Electronics		2.30
Pantone Inc		2.24
Target		2.18
Sunnies Studios		2.15
Bellagio		2.10
A Game of Tones		2.02
Vans		2.01
The North Face		1.97
Budweiser		1.92
The Olympic Games		1.78