
Bon Iver
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
1,739,653
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Throughout "fABLE," Vernon delves into the intensity of new love and the challenges that come with it, acknowledging the need for patience and commitment in relationships. The album reflects a journey towards understanding and acceptance, emphasizing that while there may be moments of joy and light, there are also shadows that linger from the past. Ultimately, "fABLE" serves as a narrative of personal growth and the complexities of human connection.
Bon Iver indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily male (55%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 8,217 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward MOOG, Pro Tools, Glossier, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Bon Iver when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 1,739,653 · Engagements 10,201 · Rate 0.6% Posts 1,107 · Views 16,379 · Avg Likes 10,173 · Avg Comments 144 · Avg Views 16,379 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 46% 25-34: 36% 35-44: 10% 13-17: 5% |
Largest: 18-24 (46%); next: 25-34 (36%) |
Gender Split |
Female: 45% Male: 55% Non-binary/Other: 0% |
Skews male (55%) |
Top Countries |
UNITED STATES (25%) BRAZIL (9%) UNITED KINGDOM (7%) CANADA (4%) INDONESIA (4%) |
Top regions: UNITED STATES (25%), BRAZIL (9%), UNITED KINGDOM (7%) |
Platform Engagement | Instagram: 9,632 avg likes/post · Tiktok: 8,162 avg views/post · Youtube: 8,217 avg views/post | Best reach: Youtube 8,217 avg views; best engagement: Instagram 9,632 avg likes |
Top Brand Affinities
MOOG
Pro Tools
Glossier
Sennheiser
Ableton
Amazon Music
Tate Modern
Kodak
Spotify Music
Kickstarter
Lollapalooza
Coachella
Brand | Category | Score |
---|---|---|
MOOG | 17.20 | |
Pro Tools | 10.16 | |
Glossier | 10.11 | |
Sennheiser | 9.75 | |
Ableton | 9.52 | |
Amazon Music | 7.93 | |
Tate Modern | 6.69 | |
Kodak | 5.22 | |
Spotify Music | 4.92 | |
Kickstarter | 4.80 | |
Lollapalooza | 4.72 | |
Coachella | 4.62 | |
Coors | 4.51 | |
Gillette | 4.46 | |
Verizon | 4.00 | |
Leica | 3.74 | |
Dr. Martens | 3.61 | |
Fujifilm | 3.53 | |
Oculus | 3.47 | |
Airbnb | 3.41 | |
Emporium | 3.38 | |
Urban Outfitters | 3.36 | |
Guinness | 3.26 | |
Polaroid | 3.22 | |
Showtime | 3.18 | |
SoundCloud | 3.15 | |
Olympus | 3.15 | |
Carhartt | 3.03 | |
NBC | 3.03 | |
Aperol | 2.90 | |
Columbia Pictures | 2.71 | |
Budweiser | 2.58 | |
Beats Electronics | 2.41 | |
Busch | 2.38 | |
Lush | 2.37 | |
Lululemon Athletica | 2.36 | |
BBC | 2.20 | |
HBO | 2.18 | |
Topshop | 2.18 | |
Tinder | 2.16 | |
The Olympic Games | 2.08 | |
Target | 2.05 | |
Sunnies Studios | 2.05 | |
Pantone Inc | 2.01 | |
A Game of Tones | 2.00 | |
Warner Bros | 1.95 | |
Paramount Pictures | 1.95 | |
Chrysler | 1.95 | |
Bellagio | 1.88 | |
Star Wars | 1.86 |
Official Profiles
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LoginArtist: Bon Iver
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Total Streams
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Radio Spins (2025-09-10)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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