Bomfunk MC’s

Bomfunk MC’s

Country: FI

Influential: 56.23% Fanbase: 33.26% Trending: 67.71%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Nokian Tyres • 150.07% • Very Strong

As of 2025-09-08

443,726

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 21:18:11 UTC

Genres

hip-hop & raphip-hop/raphip hop

Scores

Score: DMDB 56.20% | Fanbase 33.30% | Trending 67.70% | CAREER STAGE: MID_LEVEL

Biography

Founded in 1998 by DJ Gismo and B.O.W., the Finnish group Bomfunk MC's gained widespread success in 1999 with their hit single "Freestyler." The track topped charts across Europe and contributed to their debut album, In Stereo, which also produced popular tracks like "Uprocking Beats" and "B-Boys & Flygirls." They continued their success in 2002 with their second album, Burnin' Sneakers.
Login to Update Artist Data Next refresh: —

Bomfunk MC’s Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Bomfunk MC’s is a clear fit for 25-34 & 18-24 audiences with strength across RUSSIA, POLAND, UNITED STATES. The audience is heavily male (79%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (11,986,213 avg views per post); Youtube builds the community layer. Affinity data highlights Nokian Tyres, Stockmann, Warner Music, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Bomfunk MC’s score 18.04%Very Strong bucket.
Brand: Nokian TyresBrand: StockmannBrand: Warner Music
Followers:443,726
Engagements:80,050
Rate:18.0%
Posts:64
Views:11,986,213
Avg Likes:76,802
Avg Comments:3,388
Avg Views:11,986,213

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 443,726 · Engagements 80,050 · Rate 18.0%
Posts 64 · Views 11,986,213 · Avg Likes 76,802 · Avg Comments 3,388 · Avg Views 11,986,213
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 42%
18-24: 30%
35-44: 19%
45-64: 6%
Largest: 25-34 (42%); next: 18-24 (30%)
Gender Split Female: 21%
Male: 79%
Non-binary/Other: 0%
Skews male (79%)
Top Countries RUSSIA (16%)
POLAND (8%)
UNITED STATES (7%)
UKRAINE (5%)
GERMANY (5%)
Top regions: RUSSIA (16%), POLAND (8%), UNITED STATES (7%)
Platform Engagement Instagram: 427 avg likes/post · Youtube: 11,986,213 avg views/post Best reach: Youtube 11,986,213 avg views; best engagement: Youtube 76,375 avg likes

Top Brand Affinities

Nokian Tyres
Score: 150.07
Stockmann
Score: 84.40
Warner Music
Score: 42.81
Trancefamily
Score: 28.77
Mixcloud
Score: 24.50
Pioneer
Score: 24.23
Tele2
Score: 22.75
Akai
Score: 22.12
Live Nation
Score: 21.11
Nokia
Score: 20.65
NHL
Score: 15.17
Ableton
Score: 13.44
Brand Category Score
Nokian Tyres 150.07
Stockmann 84.40
Warner Music 42.81
Trancefamily 28.77
Mixcloud 24.50
Pioneer 24.23
Tele2 22.75
Akai 22.12
Live Nation 21.11
Nokia 20.65
NHL 15.17
Ableton 13.44
Scania 12.15
Sennheiser 11.87
Everlast 11.52
Vichy 9.75
Tekken 8.98
Stihl 8.81
Superdry 8.21
Lada 7.65
Gatorade 7.58
Lidl 7.43
Angry Birds 7.32
Hugo Boss 7.09
Sega 6.99
Diablo 6.98
Mortal Kombat 6.49
UEFA 6.13
Opel 5.94
Volvo 5.53
Spotify Music 5.44
Tomorrowland 5.07
SoundCloud 4.69
Red Bull 4.45
Matrix 3.94
Beats Electronics 3.88
MTV 3.76
Huawei 3.73
Omega 3.43
PlayStation 3.40
Audi 3.30
Fiat 3.23
Philips 3.20
Bacardi 3.19
Pepsi 3.18
Alfa Romeo 3.17
Oakley 3.16
Nintendo 3.11
Ferrari 3.09
The Olympic Games 3.03

Official Profiles

Login to view Contact

Login

Artist: Bomfunk MC’s

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Bomfunk MC’s today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 07:52:03 Freestyler (radio edit) KroneHit Electric Vienna, AT 165
2025-08-21 07:39:26 Freestyler (radio edit) 94.3 RS2 Berlin, DE 165
2025-08-21 06:28:37 Freestyler (Rock The Microphone) Radioshakehit Turin, IT 168
2025-08-21 06:27:11 Freestyler (radio edit) NDR 2 Hamburg, DE 168
2025-08-21 06:26:14 Freestyler (Rock The Microphone) HitMix Helsinki, FI 167
2025-08-21 06:02:34 Freestyler (radio edit) Kisstory London, GB 165
2025-08-21 05:10:55 Freestyler (radio edit) Radio Hauraki Invercargill, NZ 17
2025-08-21 05:05:46 Freestyler (radio edit) Radio Hauraki Invercargill, NZ 7
2025-08-21 04:26:15 Freestyler (radio edit) HitMix Helsinki, FI 5
2025-08-21 03:50:29 Uprocking Beats HitMix Helsinki, FI 202

Popularity (2025-10-02)

Platform%
No data.