
Bodo Wartke
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
1,534,792
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
2025-10-08 18:45:40 UTC
Genres
Biography
Having created six solo piano cabaret programs with his own compositions and lyrics, Wartke has also collaborated on two best-of programs with orchestras and one with his band. Additionally, he has adapted and performed two modern reinterpretations of ancient dramas – König Ödipus and Antigone by Sophocles. In December 2024, he premiered his latest program, Wandelmut, marking nearly 30 years since his first full-length concert at the age of 19 on November 16, 1996.
Bodo Wartke converts attention from 18-24 & 25-34 audiences across GERMANY, UNITED STATES, UNITED KINGDOM. Audience shape is female-leaning (52%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 284,300 avg views per post, with supportive conversation on Tiktok. Shared audience with Sinn, Hummel, KaDeWe underscores a strong fit in Merchandise featuring witty lyrics, Piano tutorials and workshops, Collaborative music projects. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 1,534,792 · Engagements 23,714 · Rate 1.5% Posts 1,411 · Views 284,300 · Avg Likes 20,325 · Avg Comments 287 · Avg Views 284,300 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 47% 25-34: 30% 35-44: 11% 13-17: 7% |
Largest: 18-24 (47%); next: 25-34 (30%) |
Gender Split |
Female: 52% Male: 48% Non-binary/Other: 0% |
Skews female (52%) |
Top Countries |
GERMANY (44%) UNITED STATES (15%) UNITED KINGDOM (5%) AUSTRIA (4%) FRANCE (3%) |
Top regions: GERMANY (44%), UNITED STATES (15%), UNITED KINGDOM (5%) |
Platform Engagement | Instagram: 1,475 avg likes/post · Tiktok: 284,300 avg views/post | Best reach: Tiktok 284,300 avg views; best engagement: Tiktok 18,850 avg likes |
Top Brand Affinities
Sinn
Hummel
KaDeWe
Gamescom
Edeka
Commerzbank
Augustiner Helles
Ritter Sport
Zimmermann
Thermomix
Schutz
Lufthansa
Recommendations
Products & Services
- Merchandise featuring witty lyrics
- Piano tutorials and workshops
- Collaborative music projects
- Exclusive live performance tickets
- Vinyl records of latest albums
- Music-themed board games
- Online fan club memberships
- Personalized song requests
Marketing Angles
- Highlight clever wordplay in lyrics
- Emphasize live performance energy
- Engage with political and social themes
- Promote collaborations with other artists
- Leverage humor in marketing campaigns
- Create interactive social media challenges
Content Themes
- Behind-the-scenes of songwriting
- Live performance snippets
- Fan interaction and Q&A sessions
- Musical storytelling through videos
- Exploring the meaning behind songs
- Collaborative content with fans
Partnership Brands
- Sinn (Kitchen & Dining)
- Hummel (Apparel & Fashion)
- KaDeWe (Apparel & Fashion)
- Gamescom (Gaming & Esports)
- Edeka (Grocery & Pantry)
- Commerzbank (Finance)
- Augustiner Helles (Alcoholic Beverages)
- Ritter Sport (Food & Snacks)
- Lufthansa (Travel & Hospitality)
- Sennheiser (Audio & Music Gear)
- IKEA (Home & Furniture)
- Sony (Consumer Electronics)
- Spotify Music (Entertainment & Media)
- Nintendo (Gaming & Esports)
- Canon (Cameras & Photography)
- Mercedes-Benz (Automotive)
Brand | Category | Score |
---|---|---|
Sinn | Kitchen & Dining | 61.00 |
Hummel | Apparel & Fashion | 44.76 |
KaDeWe | Apparel & Fashion | 31.11 |
Gamescom | Gaming & Esports (Software/Titles) | 30.31 |
Edeka | Grocery & Pantry | 30.31 |
Commerzbank | Finance, Banking & Insurance | 24.39 |
Augustiner Helles | Alcoholic Beverages | 22.46 |
Ritter Sport | Food & Snacks | 19.85 |
Zimmermann | Apparel & Fashion | 14.70 |
Thermomix | Appliances (Large & Small) | 14.46 |
Schutz | Apparel & Fashion | 13.42 |
Lufthansa | Travel & Hospitality | 13.14 |
PLAYMOBIL | Toys & Games | 11.33 |
Braun | Consumer Electronics | 10.63 |
Beck`s | Alcoholic Beverages | 10.17 |
Heinz | Food & Snacks | 9.91 |
Sennheiser | Audio & Music Gear | 8.70 |
Busch | Beverages | 4.74 |
Geocaching | Sports & Outdoors | 4.64 |
Opel | Automotive | 4.60 |
Haribo | Snacks & Confectionery | 4.08 |
IKEA | Home & Furniture | 3.95 |
Lindt | Snacks & Confectionery | 3.91 |
Faber-Castell | Books, Stationery & Office | 3.75 |
Lego | Toys & Games | 3.64 |
Summit Entertainment | Entertainment | 3.34 |
The Witcher | Entertainment | 3.19 |
Olympus | Cameras & Photography | 3.01 |
Columbia Pictures | Entertainment | 2.81 |
Aperol | Alcoholic Beverages | 2.70 |
Polaroid | Cameras & Photography | 2.46 |
BBC | Apparel & Fashion | 2.35 |
Star Wars | Entertainment | 2.28 |
Sony | Consumer Electronics | 2.18 |
Spotify Music | Entertainment & Media | 2.12 |
HBO | Entertainment & Media | 2.11 |
Pokemon Go | Gaming & Esports (Software/Titles) | 2.06 |
Volkswagen | Automotive | 2.05 |
Skoda | Automotive | 2.02 |
ASICS | Apparel & Fashion | 1.90 |
Tinder | Technology | 1.90 |
Guinness | Alcoholic Beverages | 1.86 |
Nintendo | Gaming & Esports (Software/Titles) | 1.83 |
Canon | Cameras & Photography | 1.82 |
Audi | Automotive | 1.62 |
Travelgram | Travel & Hospitality | 1.45 |
Universal | Entertainment | 1.44 |
Mercedes-Benz | Automotive | 1.43 |
Nikon | Cameras & Photography | 1.40 |
Tarte Cosmetics | Beauty & Personal Care | 1.39 |
Official Profiles
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LoginArtist: Bodo Wartke
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Radio Spins (2025-10-08)
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Popularity (2025-10-07)
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