Bobby Oroza

Bobby Oroza — r&b, funk & soul artist from FI.

Bobby's latest record, "Get On The Otherside," reflects his journey of overcoming personal struggles and embracing new perspectives. The album's title track,…

Influence: 52.09% Fanbase: 23.03% Trending: 66.61% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 90.08% • Very Strong

As of 2025-09-09

27,602

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-07 18:43:58 UTC

Genres

r&b, funk & soulr&b/soulsouldiesretro soulfinnish soulsoul

Biography

Bobby's latest record, "Get On The Otherside," reflects his journey of overcoming personal struggles and embracing new perspectives. The album's title track, "The Otherside," encapsulates this theme with its soulful sound and introspective lyrics about personal growth and self-realization. Through his music, Bobby conveys a message of taking responsibility for one's limitations and striving to move beyond them to achieve personal growth.

While Bobby's musical style may be difficult to categorize, "Get On The Otherside" showcases him as a soulful, philosophical optimist who encourages listeners to embrace self-reflection and pursue a life filled with love and personal growth. Through his music, Bobby imparts the message that true fulfillment comes from challenging oneself and striving for personal evolution.

Top Brand Affinities

Report Date: 2025-09-09

Bobby Oroza converts attention from 25-34 & 18-24 audiences across UNITED STATES, MEXICO, SOUTH KOREA. Audience shape is heavily male (68%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 341 avg views per post, with supportive conversation on Instagram. Shared audience with Mixcloud, MOOG, Akai underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bobby Oroza score 2.05% — Strong bucket.

Brand: MixcloudBrand: MOOGBrand: Akai

Followers:27,602

Engagements:567

Rate:2.1%

Posts:441

Avg Likes:567

Avg Comments:11

Avg Views:341

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 27,602 · Engagements 567 · Rate 2.1% Posts 441 · Views 341 · Avg Likes 567 · Avg Comments 11 · Avg Views 341	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 31% 35-44: 18% 45-64: 9%	Largest: 25-34 (39%); next: 18-24 (31%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (49%) MEXICO (10%) SOUTH KOREA (7%) FRANCE (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (49%), MEXICO (10%), SOUTH KOREA (7%)
Platform Engagement	Instagram: 533 avg likes/post · Youtube: 341 avg views/post	Best reach: Youtube 341 avg views; best engagement: Instagram 533 avg likes

Top Brand Affinities

Mixcloud

Score: 90.08

MOOG

Score: 34.45

Akai

Score: 31.09

Ampeg

Score: 25.00

Suavecito

Score: 17.28

Tagaz

Score: 15.28

Fred Perry

Score: 11.87

Buick

Score: 11.84

Ableton

Score: 11.72

Pro Tools

Score: 9.81

Acne Studios

Score: 8.19

Paramount Pictures

Score: 7.89

Brand	Category	Score
Mixcloud		90.08
MOOG		34.45
Akai		31.09
Ampeg		25.00
Suavecito		17.28
Tagaz		15.28
Fred Perry		11.87
Buick		11.84
Ableton		11.72
Pro Tools		9.81
Acne Studios		8.19
Paramount Pictures		7.89
Beats Electronics		7.74
Maison Margiela		7.11
SoundCloud		7.09
Pioneer		6.72
Spotify Music		6.08
Kodak		5.66
Stüssy		5.66
Jameson		5.36
Coachella		5.23
Los Angeles Lakers		5.17
Cadillac		4.93
Cafecito		4.60
Pilsner Urquell		4.53
Coors		4.51
Warner Bros		3.75
Leica		3.65
Dr. Martens		3.65
Fujifilm		3.63
Lollapalooza		3.40
Carhartt		2.95
Columbia Pictures		2.91
Polaroid		2.89
Chevrolet		2.71
Philips		2.65
Emporium		2.59
MTV		2.55
Paypal		2.43
Harley-Davidson		2.32
Showtime		2.22
Nokia		2.17
WWE		2.16
New Balance		2.11
Vans		2.06
Levi's		2.00
Budweiser		1.91
Snoopy And The Peanuts Gang		1.89
Jack Daniels		1.81
Costco		1.76