Bobby Alu
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
42,264
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-08 16:56:38 UTC
Genres
Biography
Bobby Alu builds repeat engagement among 25-34 & 18-24 audiences throughout AUSTRALIA, UNITED STATES, BRAZIL. With a heavily male (59%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (518 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Coles, Virgin Australia, Vegemite point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 42,264 · Engagements 283 · Rate 0.7% Posts 1,868 · Views 518 · Avg Likes 281 · Avg Comments 17 · Avg Views 518 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 23% 35-44: 22% 45-64: 10% |
Largest: 25-34 (42%); next: 18-24 (23%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
AUSTRALIA (36%) UNITED STATES (19%) BRAZIL (7%) NEW ZEALAND (7%) FRANCE (4%) |
Top regions: AUSTRALIA (36%), UNITED STATES (19%), BRAZIL (7%) |
| Platform Engagement | Instagram: 256 avg likes/post · Youtube: 518 avg views/post | Best reach: Youtube 518 avg views; best engagement: Instagram 256 avg likes |
Top Brand Affinities
Coles
Virgin Australia
Vegemite
Qantas
Afterpay
Woolworths
Kmart
Billabong
Acroyoga
Pro Tools
Sennheiser
Ableton
| Brand | Category | Score |
|---|---|---|
| Coles | Grocery & Pantry | 37.14 |
| Virgin Australia | Travel & Hospitality | 34.68 |
| Vegemite | Food & Snacks | 29.99 |
| Qantas | Travel & Hospitality | 16.08 |
| Afterpay | Finance, Banking & Insurance | 14.21 |
| Woolworths | Grocery & Pantry | 10.60 |
| Kmart | Apparel & Fashion | 10.48 |
| Billabong | Apparel & Fashion | 10.29 |
| Acroyoga | Sports & Outdoors | 9.86 |
| Pro Tools | Tools, DIY & Garden | 9.76 |
| Sennheiser | Audio & Music Gear | 9.41 |
| Ableton | Audio & Music Gear | 7.05 |
| Quiksilver | Apparel & Fashion | 6.91 |
| Sunnies Studios | Apparel & Fashion | 6.19 |
| Spotify Music | Entertainment & Media | 4.68 |
| Holden | Automotive | 4.48 |
| Airbnb | Travel & Hospitality | 4.28 |
| BALMAIN | Apparel & Fashion | 3.89 |
| Emporium | Apparel & Fashion | 3.72 |
| Lululemon Athletica | Apparel & Fashion | 3.57 |
| Geocaching | Sports & Outdoors | 3.54 |
| ABC | Other | 3.38 |
| Lush | Beauty & Personal Care | 3.36 |
| Campari | Alcoholic Beverages | 3.31 |
| GoPro | Cameras & Photography | 3.31 |
| Kodak | Cameras & Photography | 3.25 |
| Coffeegram | Food & Snacks | 3.17 |
| Mulberry | Apparel & Fashion | 3.08 |
| Paramount Pictures | Entertainment & Media | 3.03 |
| Guinness | Alcoholic Beverages | 2.76 |
| Beats Electronics | Audio & Music Gear | 2.74 |
| National Geographic | Entertainment & Media | 2.63 |
| Showtime | Entertainment | 2.40 |
| Polaroid | Cameras & Photography | 2.34 |
| Babybump | Baby, Kids & Maternity | 2.33 |
| Dr. Martens | Apparel & Fashion | 2.27 |
| SoundCloud | Entertainment & Media | 2.19 |
| Coachella | Apparel & Fashion | 2.08 |
| Aperol | Alcoholic Beverages | 2.08 |
| The Olympic Games | Sports & Outdoors | 1.80 |
| Tinder | Technology | 1.79 |
| The North Face | Apparel & Fashion | 1.64 |
| McLaren | Automotive | 1.63 |
| Fujifilm | Cameras & Photography | 1.53 |
| Land Rover | Automotive | 1.52 |
| Vans | Footwear | 1.50 |
| Oakley | Apparel & Fashion | 1.49 |
| New Balance | Footwear | 1.44 |
| Paypal | Finance, Banking & Insurance | 1.41 |
| BBC | Apparel & Fashion | 1.38 |
Official Profiles
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LoginArtist: Bobby Alu
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Top 10 Songs Played Today
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Total Streams (2025-09-21)
Total: 408,673
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
408,673 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-10-08)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No radio spins found. | ||||
Popularity (2025-10-07)
| Platform | % |
|---|---|
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