Bobby Alu
Genres
alternativealternativereggaeaustralian reggae fusionreggaeroots reggae
Influential: 51.16%
Fanbase: 26.88%
Trending: 63.29%
Report Date: 2025-08-15
0
Total Streams
42,264
Social Media Followers
00:00:00
Hours Airplay
Scores
Score: DMDB 51.16% |
Fanbase 26.88% |
Trending 63.29% |
CAREER STAGE: MID_LEVEL
Biography
Tropical Ambassador Bobby Alu, a Samoan/Australian rhythm superstar, skillfully curates smooth vibes and harmonies. Sit back, relax, and let the flow of his music transport you to a serene state of mind.
Login to view Real time Streaming & Song Audience, Social media Influence, Drill Down Metrics, Global Charts Position, Radio Airplay, AI Insight and Predictive Analysis for Bobby Alu.
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Report Date: 2025-08-15
Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection.
Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during
viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Bobby Alu score
0.67% — Low bucket.
Brand: Coles
Brand: Virgin Australia
Brand: Vegemite
Followers:42,264
Engagements:283
Rate:0.7%
Posts:1,868
Views:518
Avg Likes:281
Avg Comments:17
Avg Views:518
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 42,264 · Engagements 283 · Rate 0.7% Posts 1,868 · Views 518 · Avg Likes 281 · Avg Comments 17 · Avg Views 518 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
25-34: 42% 18-24: 23% 35-44: 22% 45-64: 10% |
Largest: 25-34 (42%); next: 18-24 (23%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
AUSTRALIA (36%) UNITED STATES (19%) BRAZIL (7%) NEW ZEALAND (7%) FRANCE (4%) |
Top regions: AUSTRALIA (36%), UNITED STATES (19%), BRAZIL (7%) |
| Platform Engagement | Instagram: 256 avg likes/post · Youtube: 518 avg views/post | Best reach: Youtube 518 avg views; best engagement: Instagram 256 avg likes |
Top Brand Affinities
Coles
Grocery & Pantry
Score: 37.14
Virgin Australia
Travel & Hospitality
Score: 34.68
Vegemite
Food & Snacks
Score: 29.99
Qantas
Travel & Hospitality
Score: 16.08
Afterpay
Finance, Banking & Insurance
Score: 14.21
Woolworths
Grocery & Pantry
Score: 10.60
Kmart
Apparel & Fashion
Score: 10.48
Billabong
Apparel & Fashion
Score: 10.29
Acroyoga
Sports & Outdoors
Score: 9.86
Pro Tools
Tools, DIY & Garden
Score: 9.76
Sennheiser
Audio & Music Gear
Score: 9.41
Ableton
Audio & Music Gear
Score: 7.05
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
| Coles | Grocery & Pantry | 37.14 |
| Virgin Australia | Travel & Hospitality | 34.68 |
| Vegemite | Food & Snacks | 29.99 |
| Qantas | Travel & Hospitality | 16.08 |
| Afterpay | Finance, Banking & Insurance | 14.21 |
| Woolworths | Grocery & Pantry | 10.60 |
| Kmart | Apparel & Fashion | 10.48 |
| Billabong | Apparel & Fashion | 10.29 |
| Acroyoga | Sports & Outdoors | 9.86 |
| Pro Tools | Tools, DIY & Garden | 9.76 |
| Sennheiser | Audio & Music Gear | 9.41 |
| Ableton | Audio & Music Gear | 7.05 |
| Quiksilver | Apparel & Fashion | 6.91 |
| Sunnies Studios | Apparel & Fashion | 6.19 |
| Spotify Music | Entertainment & Media | 4.68 |
| Holden | Automotive | 4.48 |
| Airbnb | Travel & Hospitality | 4.28 |
| BALMAIN | Apparel & Fashion | 3.89 |
| Emporium | Apparel & Fashion | 3.72 |
| Lululemon Athletica | Apparel & Fashion | 3.57 |
| Geocaching | Sports & Outdoors | 3.54 |
| ABC | Other | 3.38 |
| Lush | Beauty & Personal Care | 3.36 |
| Campari | Alcoholic Beverages | 3.31 |
| GoPro | Cameras & Photography | 3.31 |
| Kodak | Cameras & Photography | 3.25 |
| Coffeegram | Food & Snacks | 3.17 |
| Mulberry | Apparel & Fashion | 3.08 |
| Paramount Pictures | Entertainment & Media | 3.03 |
| Guinness | Alcoholic Beverages | 2.76 |
| Beats Electronics | Audio & Music Gear | 2.74 |
| National Geographic | Entertainment & Media | 2.63 |
| Showtime | Entertainment | 2.40 |
| Polaroid | Cameras & Photography | 2.34 |
| Babybump | Baby, Kids & Maternity | 2.33 |
| Dr. Martens | Apparel & Fashion | 2.27 |
| SoundCloud | Entertainment & Media | 2.19 |
| Coachella | Apparel & Fashion | 2.08 |
| Aperol | Alcoholic Beverages | 2.08 |
| The Olympic Games | Sports & Outdoors | 1.80 |
| Tinder | Technology | 1.79 |
| The North Face | Apparel & Fashion | 1.64 |
| McLaren | Automotive | 1.63 |
| Fujifilm | Cameras & Photography | 1.53 |
| Land Rover | Automotive | 1.52 |
| Vans | Footwear | 1.50 |
| Oakley | Apparel & Fashion | 1.49 |
| New Balance | Footwear | 1.44 |
| Paypal | Finance, Banking & Insurance | 1.41 |
| BBC | Apparel & Fashion | 1.38 |
Total Streams (2025-08-24)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-24)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-23)
| Platform | % |
|---|---|
| No data. | |
Daily Report: 2025-08-22 ? 2025-08-23
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Popularity Change (%)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Radio Airplay Change (min)
| Song | 2025-08-22 | 2025-08-23 | Change |
|---|
Streams & Royalties
| Metric | 2025-08-22 | 2025-08-23 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |